Catfishing, Broken Promises & Shady Business – A Complete Scam Disguised as a “Boutique Agency”
This company is the definition of shady. From the start, the red flags were there. They constantly rescheduled meetings and claimed someone would reach out to me — five times over — before finally going through with a Zoom call only after I made it clear I would go with another company if they didn’t follow through. That alone felt off. But it only got worse.
After the initial meeting, things seemed slightly more legit — until I was contacted on WhatsApp by someone named “Jennifer,” claiming to be my account manager. Out of due diligence, I searched her name and photos to get familiar with who I’d be working closely with and discovered she was impersonating a real person. I even contacted the woman being impersonated — this was full-on catfishing.
I reported this to Build Your Socials, and instead of expressing real concern, they brushed it off with a robotic, chatGPT-style email claiming she was “hired from Upwork” — yet on the WhatsApp business profile, she was listed as the Head of Social Media Marketing for their company. That doesn’t just “happen” by accident. It seemed like a blatant lie, one of many.
They said they’d assign me a new manager. This time I insisted on a Zoom meeting to ensure I was speaking to a real person — again, I had to chase them down for about a week just to get it scheduled. Countless ignored emails and delays later, they finally agreed.
Guess what? The “new” account manager messaged me from the same WhatsApp number as the impersonator. Same job title. Only difference? The profile picture was changed to a plain black image with their logo. At that point, it was clear: this company hides behind fake profiles, AI-generated emails, and “official-looking” contracts — but behind the scenes, it’s a mess of deception.
There were countless inconsistencies: in our original meeting, they said they were based in Switzerland and New York. But WhatsApp showed a UK number. Then, meeting invites came through with Thailand time zones.
In the final Zoom call, the so-called account manager didn’t even know which package I’d purchased. After all this, they canceled my account — not because they were “too full” like they claimed, but because I caught on and called them out. They had the audacity to spin it by saying they maintain a “highly selective roster,” when in fact, they told me during onboarding that I was a perfect fit and “they wouldn’t push me to sign up if I wasn’t.” It wasn’t until I told them they were doing a lot of things that seemed like a scam (false identities, not delivering services, unresponsive, etc.) and that I would be reporting it as fraud that they canceled.
That’s seems like their sales tactic: flatter you, promise you premium service, and take your money — then ghost you, make excuses, or try to shut you up if you question anything. Their “selective roster” is just a way to filter out people who won’t fall for the scam.
They claim they’ve been in business for 10 years — yet the earliest Trustpilot review is from May 2024. You can’t find anything credible about them online besides their own website and these sketchy, too-polished reviews that now feel totally manufactured. That’s a classic tactic of fake IG marketing companies: create a new brand, flood it with paid/fake reviews, and hope people trust it long enough to get some quick cash before it implodes or rebrands again.
If you’re reading this, I’m begging you — don’t make my mistake. I’ve already had to cancel my debit card and take further steps to protect myself. Their whole business model is built on vague language, false identities, and AI-polished responses to cover up deeply unprofessional, borderline fraudulent conduct.
And Trustpilot — please don’t let these people wipe honest reviews off the platform. This is why real and honest feedback is needed. People deserve to know the truth.
They will keep you hanging on, gaslighting you with “we appreciate your patience” while delivering nothing of value. If I could give 0 stars I would. Save your money, your time, and your sanity.
3 June 2025
Unprompted review