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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the wide variety of fitness options available, allowing them to try new activities and studios, which helps them stay consistent with their workouts. People also frequently highlight the excellent customer service, noting quick and helpful responses. However, some people were dissatisfied with the pricing, finding the service overpriced, especially with recent changes to membership benefits. A significant number of customers expressed frustration with the subscription limitations, particularly the 20-class per month cap and reduced access to certain studios, which they feel diminishes the value of their membership. There were also mentions of a poor user experience during the trial period, with issues activating and canceling memberships.

What people talk about most

Fitness

Customers consistently note positive experiences with fitness, appreciating the wide range of workout... See more

Subscription

Customers had ambiguous experiences with subscription. Many reviewers expressed disappointment with recent... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers praise the support team,... See more

Price

People report negative experiences with price, consistently expressing that the service has become too... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers praise the app's design, ease of use, and... See more

Based on these reviews

Rated 4 out of 5 stars

I am really happy for the opportunity of doing different types of workouts! I personally switch a lot between going to different gyms and classes such as reformer. However, it can often be a challeng... See more

Company replied

Rated 4 out of 5 stars

Bruce is nice, has a good selection of studios, good customer service, but I do think it is a bit overpriced considering you can only use the “wellness” classes (sauna etc) 4 times month (on the black... See more

Company replied

Rated 4 out of 5 stars

I am very happy with Bruce Black so far. Very grateful that I can visits studios near my home as well as office. And it’s also fun to explore new. However, I was really upset with the limit of 20 clas... See more

Company replied

Rated 4 out of 5 stars

The app is good, good variety. The only limitation I see is that some studios have a very limited number of visits for a black tier

Company replied


Company details

  1. Physical Fitness Program
  2. Aerobics Instructor
  3. Fitness class
  4. Gym
  5. Swimming Basin
  6. Yoga Studio

Written by the company

ALL TRAINING. ONE MEMBERSHIP. With Bruce studios you get access to more than 1000 gyms, yoga studios, climbing centers, dance classes, HIIT boxes & swimming pools in the Nordics.


Contact info

3.6

Average

TrustScore 3.5 out of 5

444 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Love Bruce

Love Bruce - access to loads of studios and great app experience

15 April 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

We're so glad to hear that you love Bruce and that you're enjoying the wide range of studios and the app experience!

Thank you for being a part of Bruce Studios 🖤

Rated 5 out of 5 stars

4 months in of using Bruce now

4 months in of using Bruce now, great service if you practice multiple sports and need to mix in gym time. Good value aswell with the yearly pre-paid plan.

10 April 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

We're so glad you're enjoying Bruce and finding great value in the pre-piad plan! It's wonderful to hear it's working well for your multi-sport lifestyle.
Thank you for being a part of Bruce Studios 🖤

Rated 3 out of 5 stars

Limit on workouts lowers the rating

I appreciate the range of workout options, but the limitation on bookings is a big downside. Paying that much for a membership like Black or Epic and still having a limit of 20 bookings lowers the overall rating.

10 April 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for the honest feedback, Arezo! We hear you on the booking limits and are always working to improve the experience for our members. We also want to remind you that you still have unlimited visits to all STC's studios, both gyms and classes.
Thank you for being a part of Bruce Studios 🖤

Rated 1 out of 5 stars

Less value for increased price!

I've been a loyal Bruce user for a while now, but the recent changes have made it really hard to justify staying. The price has gone up while the value has gone in the exact opposite direction — fewer partner studios, shorter visit windows, and gyms I actually used regularly have left the platform.

On top of that, the strike system for late cancellations has become completely disproportionate. Strikes now last significantly longer than they used to, meaning one mistimed cancellation can lock you out of bookings for an unreasonable amount of time. Life happens — and penalising paying customers this aggressively while simultaneously reducing what they're paying for is tone deaf.

This is the classic move of charging more while quietly delivering less, and it feels like existing users are being taken for granted. A price increase might be understandable if the offering improved or even stayed the same — but paying more for a shrinking network and harsher penalties is just not acceptable.

I genuinely liked Bruce and wanted it to work, but right now it doesn't make financial sense. If this trajectory continues, I'll have no reason to stay. Sort it out.

6 April 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thanks for taking the time to share this detailed feedback, and for being a loyal Bruce user.

We’re really sorry to hear that the recent changes have impacted your experience this way. We understand that adjustments to pricing, studio availability, and booking rules can feel frustrating, especially when it affects how and where you like to train.

Our goal with these changes has been to build a more sustainable service for both our members and our partner studios, so we can continue offering a broad and high-quality network over time. That said, we hear your concerns around value, availability, and the strike system, and we take that feedback seriously.

The strike system is in place to ensure fair access to classes for all members and to respect our partners’ capacity, but we understand that it can feel restrictive in certain situations.

We truly appreciate your honesty, it helps us improve. If you have specific questions about your membership or want help finding options that better suit your routine, our support team is always here to help.

Best regards,
Bruce Studios 🖤

Rated 2 out of 5 stars

Great until it wasn’t anymore

I used to really love Bruce—it’s a great concept with amazing options. However, as an early user, it’s become quite frustrating after introducing an additional pricing tier. They’ve gradually reduced how often regular users can access or attend. It feels like you’re paying more while getting way less and it just keeps on being reduced every month - a great strategy to scare existing customers away I guess

4 April 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thanks for sharing your thoughts, and for being with Bruce for such a long time, we really appreciate that.

We understand that changes to the product and pricing can feel frustrating, especially when you’ve been with us from early on. Our goal with these updates has been to create a more sustainable model that works well not only for our members, but also for our partner studios. This helps ensure that we can continue offering a wide variety of high-quality classes and experiences over time.

That said, your feedback is truly valuable, and we take it seriously as we continue to improve the service.

Best regards,
Bruce Studios 🖤

Rated 2 out of 5 stars

Overpriced and a bit limiting

Overpriced and a bit limiting. Also not really worth unless you’re in the higher tiers. Base isn’t offering much for what I want. Would rather see that one could build their own set of gyms/activities and get a custom price based on that. I still only use about 4-5 studios anyways. It’s been a few gyms close-by my job and home that has left Bruce which has sucked also.

I’m stupid, so now I commited for a year to get some discount

25 March 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for your feedback, we understand your perspective.

Bruce is designed to offer a wide and varied range of studios and training options in one membership, which is what makes the product unique. We realize that if you mainly use a few locations, the value can feel different, and we appreciate you sharing that input.

We’ll make sure your feedback is passed along.
Thank you for being a part of Bruce Studios 🖤

Rated 5 out of 5 stars

I have been a member since 2020 and I…

I have been a member since 2020 and I love the wide range of studios and classes. The fact that you can book a class in pretty much any field of training, so effortlessly through the app, makes staying active easy. You can also connect with friends through the app and invite them to the classes you're planning to attend - as well as see what classes they're planning on attending - it makes it extra fun and motivating to exercise! The support team is great and they are usually reasonable and understanding. I miss some studios that are no longer part of Bruce, like Fightbox and Becore, but I do feel they are always trying to expand their selection of studios and I'm finding new favorites constantly!

16 March 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you so much for your kind words!

We’re really happy to hear that you enjoy the variety of studios and classes, and that the app makes it easy (and fun!) to stay active, especially with the social features. That’s exactly the experience we aim to create!

We also appreciate the feedback about studios that you wish to see in the app. While partnerships can change over time, we’re continuously working on expanding our network and bringing in new studios.

Thank you for being a part of Bruce Studios 🖤

Rated 5 out of 5 stars

Good subscription to explore new places

I have had Bruce for 1,5 years and I am happy with the offer. It gives me possibility to try different kind of training forms and explore new places. I get a varied training and also the possibility of wellness from time to time. The app is well designed and easy to understand, and I get quick support within 24h in the online help if I need it.

6 March 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you so much for sharing your experience. We’re really happy to hear that you’ve enjoyed the variety of training options and the opportunity to explore different studios over the past 1.5 years. It’s also great to know that the app and our support team have been helpful and easy to use when needed.

Thank you for being a part of Bruce Studios 🖤

Rated 3 out of 5 stars

Worse standards from 2026

I really enjoyed the app and the variety it offered until the end of 2025. From 2026, many substantial changes have been implemented, which I consider a real bummer. E.g. Friskis & Svettis were discontinued, meaning that the only gym-chain is STC. STC does not live up to the standards, it offers much fewer group classes, and the clubs are dirty, furnishings are often broken, and there is never soap or paper tissues. Also, my favourite studios are no longer on the offer. Also, you can now only opt out from a booking latest 12 hours before, which is quite bad for flexibility. There's basically no point waiting in the queue cos half a day before nobody will leave it. So, yeah, dunno.

25 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for sharing your feedback. We understand that changes to studio partners and booking rules can feel disappointing, especially when favorites are no longer available.

Our studio selection evolves over time, and while some collaborations end, we continuously work to strengthen the overall offering, and we are adding new studios to the catalog each month. The 12-hour cancellation policy is in place to ensure fairness and availability for all members and studios.

We truly appreciate you taking the time to share your perspective and hope you will find new favorite studios in the app!
Best regards,
Bruce Studios 🖤

Rated 5 out of 5 stars

Bruce is the best studio for now

Bruce is the best studio for now, love the posibility to see and try out whatever new stuff, tryed Sound Healing yesterday, it was ablast

22 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you so much for your kind words. We’re really happy to hear that you’re enjoying the variety and the opportunity to try new experiences.
Sound Healing is a special class, so it’s great to hear you had a blast.

We truly appreciate you taking the time to share your experience.

Best regards,
Bruce Studios 🖤

Rated 5 out of 5 stars

Bruce is the best app there is!

Bruce is the best app there is!
You get to experience so many diffenet gyms, spas recoverylabs and exorcises you maybe never tried before. And they have really proffetional costumer service ! ❣️ thank you so much!

22 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you so much for your kind words.

We’re truly happy to hear that you’re enjoying the variety of gyms, spas, recovery labs, and new training experiences available through Bruce. It also means a lot to hear your positive feedback about our customer service. We always strive to be helpful, professional, and solution-oriented, so your comment is greatly appreciated.

Thank you for being part of Bruce Studios 🖤

Rated 5 out of 5 stars

Bruce Studio is fantastic!

Bruce Studio is fantastic!! I can use so many studios, Pilates, yoga, dance and unlimited visits at the gym! I love it!!

18 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

We’re so glad to hear that you’re enjoying the variety of studios and classes, from Pilates and yoga to dance and gym training. Having the flexibility to explore different training styles and visit frequently is exactly what we want Bruce to make possible.

Thank you for being part of Bruce Studios 🖤

Rated 5 out of 5 stars

I am super happy with Bruce Studio…

I am super happy with Bruce Studio black membership- lots activities to choose from and good numbers of visits per month to most of studios. I also appreciate the great vibe’s of other fellow members as well as support team! For my own personal needs it’s 10/10!

19 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you so much for sharing your experience.

We’re very happy to hear that your Black membership fits your needs so well and that you’re enjoying both the variety of activities and the number of visits available each month. It’s also wonderful to hear that you appreciate the atmosphere among members and the support from our team.

Your feedback means a lot to us.
Thank you for being part of Bruce Studios 🖤

Rated 5 out of 5 stars

I've been using Bruce for nearly 4…

I've been using Bruce for nearly 4 years now and it is extremely useful and I recommend it to everyone who wants to go regularly to the gym or try new things. Some places will be booked very quickly but others, not so much. It really depends on what you want to do.

I am sad the partnership with Friskis & Svettis is ending and I wish there were ways to find places with a hot tub option, but overall it's really worth it and being able to buy a year long card is helpful to save a bit. I do wish that some of the spa places wouldn't use it as an advertising and discourage people from booking on the app and instead require you to contact them privately. It doesn't seem fair to Bruce.

The only thing that could be improved app wise for me is similar to how Google Maps offers you a time when it is most busy, it would also be great to have that especially for the STC locations. Or a way to contact the gym directly through the app if there is something broken or wrong. Or also a way to report a location because one gym I went to said it had open hours and it was not open when I went there.

17 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for being with Bruce for almost four years and for sharing such detailed feedback.

We understand that the Friskis & Svettis change is disappointing, and we truly appreciate your perspective. Your suggestions about showing peak hours, easier studio contact, and clearer reporting for incorrect opening hours are very valuable, and we’ll make sure to pass them on to the relevant team.

Your feedback means a lot to us.
Thank you for being part of Bruce Studios 🖤

Rated 4 out of 5 stars

The app is good

The app is good, good variety.
The only limitation I see is that some studios have a very limited number of visits for a black tier

19 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for your feedback.

We’re glad to hear that you’re enjoying the app and the variety of studios available. We appreciate you sharing your thoughts, and we’re continuously working to strengthen and expand our offering.
Thank you for being a part of Bruce Studios 🖤

Rated 2 out of 5 stars

can't recommend..

I have been member (black) for almost 1 year, and since then the price plan has been updated twice. Many studios decreased number of visits (from 8 to 4). What I found extremely annoying is that you can cancel a booked class latest 12 hours before it starts otherwise you will be charged for no show (140 sek) - if it would be 4 hours, I could understand, but 12 hours is super strict policy. I don't recommend Bruce, I think the service is not worthy for how they deal with their members.

15 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for sharing your feedback. We understand that changes in pricing, studio visit limits, and cancellation policies can feel frustrating.

Our booking rules are in place to ensure fairness, availability, and to respect our studio partners, as late cancellations often prevent other members from attending. We continuously review our offering to balance flexibility with sustainability.

We appreciate you taking the time to share your experience. 🖤

Rated 1 out of 5 stars

14-day trial registration does not worl

was recommended to try Bruce Studios and received a link for a free 14-day trial in Copenhagen. I followed the link and completed the registration process. However, after authenticating with DK MitID, I only received the message:

"Intet produkt er blevet tilføjet til kassen. Se vores medlemskaber og credits."

I tried registering twice and experienced the same issue both times. As a result, I was not able to activate the trial period or even test how the platform works.

Unfortunately, this was a waste of time. A free trial should be simple and welcoming, but the process failed at the very first step.

14 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for sharing this, and we are sorry for the inconvenience. Sometimes temporary bugs in the app can affect the registration flow, which seems to have happened in your case.

You are very welcome to start your 14-day trial anytime in the app now. If you experience any further issues, we are happy to help. 🖤

Rated 2 out of 5 stars

Less and less options …

I just registered for a year knowing the studios on it. But bad surprise since beginning of the year a lot of options or studios are either withdrawing advantages we had or have not renewed their contract. I feel the platform is too expensive for the options it has, and felt a bit fooled from registration to reality. Either the studios you like disappear, or you have to go around the city or you have very few availabilities.

13 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for sharing your experience. Our studio network is continuously evolving, and while some partners step away, new ones are also added over time.

We always aim to provide strong variety and value, and we truly appreciate you taking the time to share your perspective. 🖤

Rated 4 out of 5 stars

I am very happy with Bruce Black so…

I am very happy with Bruce Black so far. Very grateful that I can visits studios near my home as well as office. And it’s also fun to explore new. However, I was really upset with the limit of 20 classes. Now I always think okay, what if I do more, then I will have to wait at the end of the month and not work out. It’s a bit frustrating. I understand that unlimited is maybe a bit more realistic, but making it 25 or 30 would feel so much better. Thank you!

13 February 2026
Unprompted review
Bruce Studios logo

Reply from Bruce Studios

Thank you for sharing your experience. We’re really happy to hear that Bruce Black works well for you and that you enjoy the flexibility of training near both your home and office, as well as exploring new studios.

We understand your thoughts around the 20-visit limit and how that can feel restrictive when you train frequently. We truly appreciate you sharing your suggestions and want to mention that check-ins at STC are always unlimited.

Thank you for being a part of Bruce Studios 🖤

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