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Brilliant Earth Reviews 

1,526
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 286 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful staff and dedicated jewelry consultants for providing excellent guidance, maintaining a professional attitude, and showing extreme patience throughout the entire design process. Many people are also deeply impressed by the stunning overall quality of the custom rings and the wonderfully broad selection of sparkling stones. Some reviewers were not happy with long-term product durability, noting that rings can get scratched easily and occasionally lose their diamonds over time. A few other people also felt that customer service was completely unhelpful and unresponsive when handling complicated repair requests or difficult resizing issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and design, reflecting a wide range of... See more

Staff

Consumers find staff to be positive, helpful, and exceptionally knowledgeable during showroom visits.... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the support team for... See more

Quality

Reviewers highlight positive aspects of quality, expressing satisfaction with items that are stunning and... See more

Service

Reviewers mention ambiguous feedback about service, with many expressing severe frustration over delays, poor... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The buying and customizing experience was great. The thing that I disliked was the ambiguity about the order once it was placed. The only updates were order placed, order shipped, order arrived with... See more

Company replied

Rated 5 out of 5 stars

Zhariah Hubbard was fantastic! Me and my girlfriend came in with no clue on what she was wanting and Zhariah gave us great recommendations and even took the time to show us a break down of the make up... See more

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

Lauryn Lovings was great! She didn’t only do a great job listening to us and what we envisioned in a ring, but she also excelled at educating us on diamonds and everything that comes with choosing a... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewelry Engraver
  6. Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Brilliant Earth

Written by the company

We are passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry.
We go above and beyond the current standards to offer Beyond Conflict Free Diamonds™ that have been selected for their ethical and environmentally responsible origins.

Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

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4.0

All reviews

(1,526)

241 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Dimitri was so helpful and entertained…

Dimitri was so helpful and entertained our vision. He was able to help make it come to life.

9 November 2025
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Reply from Brilliant Earth

We're so happy to hear Dimitri could help bring your vision to life! Thank you for choosing Brilliant Earth.

Rated 5 out of 5 stars

Great experience!

The rep, Janae, was very helpful and educated me on the 3 Cs. I enjoyed my experience shopping here. Love what the company stands for and will shop here again.

9 November 2025
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Reply from Brilliant Earth

We're delighted to hear about your experience with Janae! It's wonderful to know our mission resonates with you, and we look forward to serving you again in the future.

Rated 5 out of 5 stars

Great experience with a perfect diamond

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamonds to review, and once I arrived they taught me how to classify diamonds so that I could pick the best diamond for the best price. In the end I walked away with a beautiful 2.5 Carat diamond with an equally stunning setting. My fiance and I couldn't be happier!

19 October 2025
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Reply from Brilliant Earth

We're so thrilled to hear about your experience with Abiy and Diana! It sounds like you found the perfect diamond, and we couldn't be happier for you both. Congratulations on your engagement!

Rated 5 out of 5 stars

Best experience coming here

Best experience coming here, everyone was very welcoming. I came in not knowing exactly what i was looking for but with the help of the associates working here, they made my final decisions a lot easier. Delivering time was right on time of my engagement proposal, couldn't be any happier coming to brilliant Earth, i would recommend this place to anyone in future. Thank you so much!!!

24 October 2025
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Reply from Brilliant Earth

Thank you for this wonderful feedback! We're so glad our team could help guide you to the perfect choice, and we're honored to have been part of your engagement journey. Congratulations, and thank you for recommending us!

Rated 1 out of 5 stars

Furious and Heartbroken – Do Not Trust Brilliant Earth

I am absolutely furious and deeply disappointed. I ordered an engagement ring from Brilliant Earth that was supposed to be delivered today (Friday, Nov 7). My girlfriend and I live in different states, and I planned my trip around proposing to her this weekend.

When the tracking stopped updating, I contacted customer service three separate times. Each time, I was assured the order was on track and that the FedEx tracking “just wasn’t accurate.”

When my plane landed, I received an email saying the order was delayed until Tuesday, Nov 11. By then, I had already flown in, made dinner reservations, and hired a photographer to capture the proposal.

I called customer service again, but they couldn’t do anything. It’s clear the representatives—who seem to have no authority—are only allowed to apologize and repeat scripted responses. When I asked for a manager, I was told someone would contact me within 24 hours. Completely unacceptable.

I cancelled the order. Brilliant Earth knows people buying engagement rings are making time-sensitive, emotional plans, yet they failed to notify me of the delay—even after I called multiple times.

This company ruined what was supposed to be one of the most meaningful moments of my life. Do not do business with them.

8 November 2025
Unprompted review
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Reply from Brilliant Earth

We're truly sorry to hear about your experience. Missing a special occasion due to delivery delays is incredibly disappointing, and we sincerely apologize for falling short of your expectations during such an important time. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

Rated 5 out of 5 stars

Excellent service

The service was very friendly and professional. All my questions and concerns were answered. I am very grateful for their attention.

7 November 2025
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Reply from Brilliant Earth

We're thrilled to hear about your experience with our team and thank you for this kind review.

Rated 5 out of 5 stars

Great overall experience

Great overall experience and love the necklace. Beautiful packaging and fast delivery. Such a great selection and I love the designs so I will be back. I have plenty on the Wishlist!

6 November 2025
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Reply from Brilliant Earth

We're so glad you love your new necklace and can't wait to work with you again!

Rated 5 out of 5 stars

I love it

I love it. My wife will love it.

6 November 2025
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Reply from Brilliant Earth

We're so thrilled to hear that, thank you for shopping with us!

Rated 2 out of 5 stars

I purchased some earrings that on the…

I purchased some earrings that on the model looked quite lovely. Shame on me for not reading the actual dimensions because it turns out when they arrived they would have perhaps fit a newborn baby chipmunk. Their photos are very deceiving. They issued my refund without any problems but I definitely feel they could be much more accurate and honest in their photography.

5 November 2025
Unprompted review
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Reply from Brilliant Earth

Hi Micaela, we are sorry to hear the product that you received did not meet your expectations. We'd love to connect with you to learn more about your experience, but we're having trouble locating your information in our system. Could you please reach out to us at Customer-Resolution@brilliantearth.com with your contact details so we can follow up with you?

Rated 5 out of 5 stars

The ladies there helped me pick out the…

The ladies there helped me pick out the perfect ring. Super kind and helpful

5 November 2025
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Reply from Brilliant Earth

We're thrilled to hear that! We aim for a helpful and laid back environment in our stores, so we're pleased to hear about your experience with our team.

Rated 1 out of 5 stars

⚠️ WARNING

⚠️ WARNING: Terrible Customer Service & Unfair Return Policy

⭐☆☆☆☆

I really wanted to love Brilliant Earth, but this experience has been beyond disappointing and I feel compelled to warn others.

I ordered a ring that took forever to make and finally arrived on October 6th. Unfortunately, I needed to exchange it, and that’s when everything fell apart.

I called on November 1st, well within the 30-day return/exchange window, and spent that entire day trying to get help. I was on the phone with an agent several times who couldn’t seem to process the exchange. We got disconnected, and she promised to call me back , but never did.

I called again on Sunday, no luck. When I called again on Monday, November 3rd, a different agent told me the “last day for return” was supposedly November 2nd. He admitted he could see my calls and notes from November 1st and said he’d try to get it approved since I had clearly been trying to reach them in time. He told me to wait 24 hours for a response.

When I called back again on November 5th, after being on hold for nearly 30 minutes, I was finally told that my exchange request was denied.

This is absolutely unacceptable. The ring was delivered October 6th, meaning I should have had until November 6th to exchange it. I made multiple attempts before that date, but Brilliant Earth’s own communication failures cost me my right to an exchange.

A good company values its customers and takes responsibility when mistakes are made, not penalize them because their staff dropped the ball. Instead, I was met with disorganization, delays, and zero accountability.

After this experience, I cannot recommend Brilliant Earth to anyone. Their “commitment to ethical practices” means nothing if they can’t even treat their customers fairly. If you value good customer service and transparency, PLEASE SHOP ELSEWHERE!!! ZALES HAS A FREE EXCHANGE POLOCY NO MATTER WHAT!!!!

4 November 2025
Unprompted review
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Reply from Brilliant Earth

Hi Rodrigo, thank you for sharing your experience. We're glad we had the opportunity to speak with you and provide a resolution to make things right. Please don't hesitate to reach out if you have any additional questions or concerns—we're always here to help!

Rated 1 out of 5 stars

Too many emails

Too many emails, I made a purchase and got absolutely spammed afterwards

5 November 2025
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Reply from Brilliant Earth

Hi Connor, thank you for sharing your experience! . You can easily manage your communication preferences using the unsubscribe link at the bottom of our emails, and our team is also happy to help adjust your preferences directly. We've reached out to see how we can make things right and look forward to speaking with you soon.

Rated 2 out of 5 stars

I was told incorrect information…

I was told incorrect information regarding my delivery and ended up possibly not getting my wedding band in time for my wedding.

5 November 2025
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Reply from Brilliant Earth

Hi Raven, thank you for your order! We've looked into your delivery and noticed the shipping address on file was missing an apartment number, which can impact delivery timelines. We're reaching out directly to ensure we get your wedding band to you as quickly as possible. We're committed to making this right and helping you celebrate your special day. We look forward to speaking with you soon.

Rated 5 out of 5 stars

It was a great experience.

It was a great experience to buy from Brilliant Earth. The quality of the craftsmanship and material is top notch. Highly Recommend.

3 November 2025
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Reply from Brilliant Earth

We're happy to hear that you had a great experience and appreciate the quality of our craftsmanship and materials. Thank you for your high recommendation!

Rated 5 out of 5 stars

Very knowledgeable and professional…

Very knowledgeable and professional staff. We were always treated in a friendly and considerate manner during our interactions with the staff members. Feel that the diamond was high quality but also a good value.

4 November 2025
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Reply from Brilliant Earth

We're happy to hear that you found our staff knowledgeable and professional. We're also glad you felt valued during your interactions and that you were satisfied with the diamond's quality and value.

Rated 5 out of 5 stars

Easy and convenient shopping

Easy and convenient shopping. Purchased an item for a gift.... she loved it! Item was nicely packaged.

4 November 2025
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Reply from Brilliant Earth

We're happy to hear that you found shopping easy and convenient! We're glad the gift was a hit and that the packaging was well-received. Thanks for your feedback!

Rated 5 out of 5 stars

It was the best experience of my life

It was the best experience of my life. I opened it up, my eyes lit with stars.
Just what I dreamed.

4 November 2025
Brilliant Earth logo

Reply from Brilliant Earth

We are so happy to hear that you had such a wonderful experience! It means a lot to us that we met your expectations and dreams. Thanks!

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