The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
Company replied
Company details
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I am happy with the service provided
I am happy with the service provided, quick and efficient.
1 June 2026
Unprompted review
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you were happy with the service provided, and we hope that you continue to use and enjoy our products.
Demi
The blu team
Excellent customer service
Excellent customer service. Friendly advisor, and easy to contact.
1 June 2026
Unprompted review
Reply from blu
Thank you for your kind review! We're pleased to hear that you found our customer service excellent, our advisor friendly and easy to contact! We appreciate your feedback! Feel free to contact us in the future if you need any assistance as we're always happy to help: support-uk@blu.com, telephone 0800 0149355 or join our web-chat on blu.com; Monday-Friday 0900–1800.
Kind regards,
Georgia,
The blu team
I have recently started vaping
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online.
I wish I had done this sooner the staff are amazing, so helpful, they granted the discount code I had been offered that didn’t work when trying to input it online. They sold my preferred flavor in a bundle pack which worked out cheaper and free delivery total win win 🥇
29 May 2026
Unprompted review
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you were able to find your preferred flavor in stock online, and that you were happy with the service provided. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
Excellent!
Easy to order from their well designed web site with items ordered arriving in a timely fashion.
The Blu 2.0 vape device is excellent.
21 May 2026
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you've had such a smooth order placement and delivery experience with our brand, and hope that you continue to use and enjoy our products.
Demi
The blu team
Reply from blu
Thanks for your review, Amanda.
Your happiness is a great boost for blu, and we will strive to continue contributing to your happiness.
Kind regards,
Anargyros
The blu team
Easy to order and quickly dispatched
Easy to order and quickly dispatched. Good quality prducts.
26 May 2026
Reply from blu
Thank you for your feedback! We're glad you found the ordering process easy and that your order was dispatched quickly.
Kind regards,
Georgia,
The blu team
Second time ordering from Blu
Second time ordering from Blu. Their icy flavours aren’t very much icy, but other than that no issues
28 May 2026
Unprompted review
Reply from blu
Thank you for your review! We're pleased to hear that you've had an overall positive experience with our brand, and we appreciate your feedback regarding the icy flavours. We will be sure to share your comments with our team, and we hope that you continue to enjoy our products.
Demi
The blu team
Easier and cheaper buying in bulk and…
Easier and cheaper buying in bulk and quick delivery and best vape on sale at the moment very happy with blu
26 May 2026
Reply from blu
Greetings, Mrs Robinson.
Thank you for your lovely feedback. We are excited to hear that you consider our vape to be the best on sale at the moment, and purchasing on blu.com easy, cheaper than the competition and with quick delivery. We will make sure to keep meeting your needs and expectations.
Kind regards,
Anargyros
The blu team
Still the best, Never disappoint.
I stopped using blu for the low puff count. Now they do big puff version I am happy and wasn't disappointed with my purchase, still in my opinion the original and best vape company due to actually being able to taste the flavour. It was difficult to walk away from blu the first time as they are the only company I found that offers pineapple flavour on its own. Thank god I'm with them again and thank you blu for the puff upgrade
I look forward to future upgrades and more intense flavour sensation when vaping.
26 May 2026
Reply from blu
Thank you for your lovely review. We're delighted to hear that you're enjoying the upgraded puff count and that our pineapple flavour remains a favourite. We truly appreciate your loyalty to our brand, and the time you took to share your experience with us. We're happy to have you back with Blu!
Kind regards,
Demi
The blu team
battery isn't working....
26 May 2026
Reply from blu
This is Roberto from the French Blu Team.
Thank you for taking the time to share your experience with our products. We are sincerely sorry to hear that your experience did not live up to your expectations, especially with respect to your battery.
Your satisfaction is our priority, and we take your feedback very seriously and our mission is to provide an exceptional experience for all our customers, and your feedback encourages us to improve our products and services.
We would be happy to discuss your experience in more detail and offer you a solution. It is a pleasure to accompany you in your vaping experience. We remain at your disposal for any questions, Monday to Friday, from 9:00 am to 6:00 pm (excluding public holidays). https://www.blu.com/fr-FR/contactez-nous
Looking forward to seeing you again,
Excellent service
Easy ordering process, prompt delivery and east to set up subscription with added savings
20 May 2026
Reply from blu
Thanks for sharing your experience, Gerald.
We are delighted to hear that you found the ordering process easy, your delivery prompt, and setting up your subscription simple. Enjoying the added savings is always a bonus.
We appreciate you choosing us and look forward to continuing to provide a smooth, reliable experience.
Kind regards,
Anargyros
The blu team
Reply from blu
Thank you for your review! Should you need any help, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.
Demi
The blu team
As effective as sucking a biro
The bar kit is great, but this feels like sucking on a biro. Hard work.
28 May 2026
Unprompted review
Reply from blu
Hello Wendy, thank you for your feedback. We are glad you enjoy the blu bar kit however, we are genuinely sorry to hear you are experiencing a tight air airflow with this device. Please reach out to our Customer Care via email to support-uk@blu.com (mailto:support-uk@blu.com), web chat on blu.com (https://www.blu.com/en-GB) or give blu Customer Care a call on 08000149355, so our team can review your case closely and assist you personally.
Kind regards,
Peggy
The blu team.
Fast succinct response
Fast succinct response, very efficient and extremely helpful agent.
19 May 2026
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you were happy with the service provided. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
Not exactly quick delivery…
Not exactly quick delivery…. Other companies manage to get things with you in a couple of days. Still awaiting my parcel….
22 May 2026
Reply from blu
Hello, Caroline.
Please accept our apologies for any delay with your order's delivery. All blu orders are expected to be dispatched within 2 working days from order placement and delivered within 2 working days from being dispatched.
You might want to contact The blu team directly, so that we can address this in a timely and personalised manner:
- email: support-uk@blu.com (mailto:support-uk@blu.com)
- phone: 08000149355 (free)
- chat: blu.com/en-gb
Kind regards,
Anargyros
The blu team
I read on your website order before 3…
I read on your website order before 3 pm for same day delivery that was Friday before 3 pm and goods still not arrived
22 May 2026
Reply from blu
Hello, Julie.
Thank you for ordering from blu. Generally speaking, it can take up to 2 working days for a blu order to be dispatched, and up to 2 more to be delivered. Ordering before 3 pm on a working day ensures that your order will be processed the same day.
If there is any issue with your order's delivery, please be invited to contact The blu team using any of the following channels so that we can make things right:
- email: support-uk@blu.com
- phone: 08000149355 (free)
- chat: blu.com/en-gb
Kind regards,
Anargyros
The blu team
Reply from blu
Hello, Ashley.
Sorry to hear that your order has not yet been delivered. You might want to contact The blu team directly, so that we can provide you with personalised assistance:
- email: support-uk@blu.com
- phone: 08000149355 (free)
- chat: blu.com/en-gb
Kind regards,
Anargyros
The blu team
After the initial email contact my…
After the initial email contact my replacement items were delivered within 2 days. And thank you for the complementary liquid., much appreciated.
23 May 2026
Unprompted review
Reply from blu
Thank you for your review and feedback! We're glad to hear that you were happy with the service provided, and that we could be of help. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
Great website. nice layout, easy to navigate
19 May 2026
Reply from blu
Thank you so much for taking the time to share your feedback with us. We are happy to know that you find our website easy to navigate and enjoy the layout. We look forward to serving you again soon!
Kind regards,
Peggy
The blu team.
Reply from blu
Chère Madame, Cher Monsieur,
Nous vous remercions infiniment pour votre retour d’expérience !
Notre mission est d’offrir un service exceptionnel à tous nos clients, et votre retour positif contribue à ce que nous poursuivions nos efforts dans cette voie.
C’est un véritable plaisir pour nous de vous accompagner dans votre expérience de vapotage.
Nous restons à votre disposition pour toute question, du lundi au vendredi, de 9h à 18h, (hors jours fériés). https://www.blu.com/fr-FR/contactez-nous
Au plaisir de vous revoir,
Ninon,
L’équipe blu
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.