The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
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Company details
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3K reviews
Asks customers to review
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Reply from blu
Thanks for your review, we're happy to hear that your chosen blu products arrived promptly!
Kind regards,
Helen
The blu team
Easy to find your way around app and to…
Easy to find your way around app and to order and pay . Delivery was good
3 March 2026
Reply from blu
We're happy to hear that you've enjoyed your online ordering and hope you enjoy your blu vaping experience in the future - Thanks for your review!
Kind regards,
Helen
The blu team
Great Customer Service
Great Customer Service, good delivery service, good vape products.
5 March 2026
Unprompted review
Reply from blu
Thanks for your great review - we're delighted to hear you're happy with your all round blu vaping experience!
Regards,
The blu team
Easy to use and fast delivery
26 February 2026
Reply from blu
Thank you for your lovely review! We're pleased to hear that your experience was smooth and that the delivery was fast!
Kind regards,
Georgia
The blu team
Superb customer services
Superb customer services, went out of their way to solve my query. Couldnt reccomend enough,
Thankyou,especially to Georgia, you are a star.
5 March 2026
Unprompted review
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you are happy with the customer service provided. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
I was connected to an adviser within a…
I was connected to an adviser within a short time. After being asked a few relevant questions, my query was sorted out very efficiently . The adviser has a professional and customer friendly manner.
2 March 2026
Unprompted review
Reply from blu
Thank you for your kind feedback. We are pleased to hear that your query was handled efficiently and that you had a positive experience with our team.
Kind regards,
Georgia
The blu team
Reply from blu
Hi, Christine.
I’m thrilled to hear your ordering experience was perfect and easy. It’s great to know you’re very happy with it. We appreciate you choosing blu and look forward to serving you again.
Kind regards,
Anargyros
The blu team
I absolutely love their customer…
I absolutely love their customer service. Nobody can match them in any business. Period.
2 March 2026
Unprompted review
Reply from blu
Thank you for your wonderful review! We're truly delighted to hear that you value the level of customer service we aim to provide. Your feedback is greatly appreciated and will be shared with the team.
Kind regards,
Georgia
The blu team
Great service free delivery
Great service free delivery if you spend £25 or more even cheaper if you subscribe cheaper than the shop
2 March 2026
Unprompted review
Reply from blu
Thank you for your kind review! We're pleased to hear you're happy with the service and the value we offer, including our free delivery on orders over £25, and the additional savings available through our vape subscription option. Thank you for your support!
Kind regards,
Georgia
The blu tea,
Absolutely brilliant service from Blu.
26 February 2026
Reply from blu
Thank you, Kim, for your kind review! We are happy to know that you were satisfied with the service you received from us at blu, and thank you for the time you took to share your experience with us!
Peggy,
The blu team.
Customer service is the best that I’ve…
Customer service is the best that I’ve ever experienced …. Problem was resolved within two days. Bearing in mind, that the problem was with their courier. Massive thanks to everyone at Blu ….👍
26 February 2026
Unprompted review
Reply from blu
We're really happy to read your review and that our Customer Services team were able to resolve your issue. We hope you continue to enjoy your blu vaping experience!
Regards,
The blu team
Failed delivery
Failed delivery, forced to download the app to speak with the delivery service contracted by Blu. Gave what3words to ensure the second attempt was successful and they failed a second time. The product was not even on the van. So cancelled the order. Until Blu get the delivery sorted, won't order from them again. 2 out of 4 deliveries failed.
27 February 2026
Unprompted review
Reply from blu
Thanks for your feedback regarding the issues you've encountered recently with the deliveries of your blu products, we do understand your frustration. Please be assured that we will ensure that your comments are passed on to our Management team.
Kind regards,
The blu team
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that your ordering process has been smooth, and you are happy with the customer service provided. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
Reply from blu
We're happy to hear that you are enjoying your blu vaping experience - thanks for your review!
Kind regards,
The blu team
Customer Service
The Customer Service person I spoke to totally exceeded my expectations.
Professional, friendly and attentive
Would give 10/10 xxx
25 February 2026
Unprompted review
Reply from blu
Thanks so much for your great review, we're delighted that a member of our Customer Services team exceeded your expectations - we hope you continue to enjoy your blu vaping experience in the future!
Kind regards,
The blu team
Reply from blu
We're really happy to hear that our Customer Services team were able to assist you and hope you enjoy your blu vaping experience in the future - thanks for your review!
Regards,
The blu team
Reply from blu
We're delighted to hear you're enjoying having your blu products delivered straight to your door, thanks for your great review!
Regards,
Helen
The blu team
Great Product & Service!
Great product! And truly excellent Customer service - please convey Thanks to Helen , On line Customer service, who promptly helped with my online query - This is what makes Blu a great company!
18 February 2026
Reply from blu
Thank you for your lovely review and feedback! We're truly glad to hear that you were happy with our products, and the customer service provided. As always, we remain available for any further assistance that you may need in the future.
Demi
The blu team
Product is very good customer service…
Product is very good customer service is very good but delivery time is shocking
24 February 2026
Unprompted review
Reply from blu
Thanks for your honest review, we'll make sure your feedback is passed on. We are pleased to hear that you are enjoying your blu products and the customer service you've received!
Regards,
The blu team
Many thanks to Demi K
Really appreciated blu replacing my faulty cartridges, I wish more companies would behave like this. Grateful in particular to Demi K who was incredibly helpful, friendly, and made the whole process straightforward.
13 February 2026
Reply from blu
Hi, Joe.
Thank you for your thoughtful review. We’re really glad we could resolve the issue with your cartridges quickly, and it’s wonderful to hear that our colleague made the process streaightforward and friendly. We truly appreciate your kind words and your support.
Kind regards,
Anargyros
The blu team
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