Highly recommend Birchwood Motors. Super responsive and really helpful right from the beginning. Really pleased with my first car and Sam made the whole experience easy. The sale didn’t feel pressuris... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Birchwood Motors is an independent used car dealership based in Cardiff, South Wales. We offer a wide selection of quality used vehicles, with a focus on competitive pricing, thorough preparation and straightforward customer service. We understand that buying a car is a significant decision. Our aim is to make the process as simple, transparent and enjoyable as possible, whether you are purchasing your first car, upgrading your current vehicle or buying from further afield. Every vehicle is carefully selected and prepared through our dedicated Preparation and Aftersales Centre before being offered for sale. Our preparation process includes mechanical inspections, cosmetic preparation and quality-control checks, helping us ensure that each vehicle meets the standards our customers expect. Our experienced team can assist with part exchanges, vehicle finance and additional warranty options. We take the time to understand each customer’s requirements and explain the available options clearly, without unnecessary pressure. Finance is subject to status and terms and conditions. Our relationship with customers does not end when they drive away. Our dedicated aftersales team is available to provide ongoing support and help resolve any concerns that may arise after purchase. Customer feedback is extremely important to us. Every review helps us understand what we are doing well and where we can improve. We are proud of the reputation we have built, but we also recognise that maintaining trust requires consistent standards and a willingness to listen. Whether you visit us in person or purchase remotely, our goal is the same: to provide a reliable vehicle, excellent value and a level of service that gives you confidence in choosing Birchwood Motors.
Contact info
The Filling Station, Penarth Road, CF11 8TW, Cardiff, United Kingdom
- 02921 202 902
- sales@birchwoodmotors.co.uk
- birchwoodmotors.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 33% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Alex was amazing all the way through…
Alex was amazing all the way through the process of purchasing my second car. There was no pressure or pushiness when coming to look at a vehicle from any of the staff which is something I do really appreciate. Alex was very kind and helpful when I purchased my Volkswagen Golf. He offered to fix any imperfections and answered all of my questions before I brought the car home which was amazing and the car looks and feels practically new. The process was quick and very straightforward, great company and staff.
Great service, great price, cracking car.
Dealing with the absolute gents at birchwood motors has been a pleasure. I part exchanged my 420d for the dream car of mine which was an M4. I was looking at the car for a while so took the plunge and went down, I was offered a reasonable deal for my 420d and wasn't far off the private sale price in my head at the time.
The new M4 was sold to me with an 11 months MOT and warranty for a year (same cost as it would be on a fiesta) for a performance car was a no brainer so paid the extra.
The new M4 is so clean for a 2015 plate and at 30k miles it's only just broken in. Paintwork is immaculate and the spec is something else with the colour combo.
Alex the sales rep introduced me to the car, went through the extras and let me start it up on Sunday evening (26/10/2025). After agreeing to the deal on the Tuesday (28/10/2025) I had the car by the Friday (31/10/2025). After calls with Morgan (director) and Alex (salesman) they held the car for 2 days for me so I could get the funds, transfer private plates, sort tax and sort insurance out by the Friday.
Honestly down to earth men who are striving in the motor trade down there at Birchwood Motors ltd. Their service, politeness, willingness to be patient and making the exchange swift is exceptional, second to none.
Had the car a week and beaming from ear to ear. Absolutely made up with the car, possible deals in the future could be on the cards as I was so impressed.
5 ⭐ #Mphwoar
Thanks all involved.
Mark Harris
This has got to be one of the best car…
This has got to be one of the best car sales in Cardiff.The sales team look after you and give great service.The vehicles are presented to the very best valeting and are presented well.The part exchange price given is the highest around many of the garages.
I used birchwood Motors this week to…
I used birchwood Motors this week to part ex a car for a new one. They were great, Conor who I dealt with couldn't have been more helpful and was great at communicating and helping me organise collection etc. Would happily buy from. Them again, top work
Very friendly and helpful staff
Very friendly and helpful staff, the whole experience was very smooth And staff weren't pushy at all, gave me time to come to a decision naturally.
Excellent Service all round
I saw a vehicle on the website and went to view it. I was able to test drive the car there and then. There were a couple of minor issues which I identified. Those were sorted to include brand new rear discs and pads and the vehicle was serviced. All round the service from Alex was excellent and I am very happy with my purchase, which was seamless. Also what I liked was there was no hard sell and I wasn’t pounced by a member of staff as soon as I set foot on the forecourt. I was free to wander and browse their stock. Would definitely take a look at their stock next time I come to change.
Whilst in the middle negotiating a…
Whilst in the middle negotiating a prospective purchase, the plug was pulled on me by them. No notification to me of such ,I found out that the purchase price had been hiked up 600 pounds by revisiting the web page. I would have expected notification of this, but to keep me out the way this is what they did.
Customer service and respect is lacking
Be careful of negotiating with them.
Great service!
Initially only looking to purchase one car but we ended up buying two! The process was seamless from start to finish! We did have 1 or 2 problems but this was dealt with so quickly and professionally by Alex who kept us updated along the way. Alex was super helpful and knowledgable. Would definitely recommend and will be back in the future.
Good
Staff professional and well informed. Everything done in a speedy and efficient manner, no false promises or pressurised sales tactics. Vehicle purchased at a fair price and in excellent condition.
Would recommend and will be returning in future.
Bought a Toyota Hilux from Birchwood…
Bought a Toyota Hilux from Birchwood motors and I have got to say I have received a 1st class service from them from start to finish
Very pleasant and helpful staff that go out of their way to help
Thanks will definitely use these guys in the future
Great Experience
Experience of buying a car from Birchwood Motors was quick and simple. Alex was helpful and the whole process couldn't have been easier.
A very Professional and Friendly Service
I was fortunate in purchasing a very nice VW Golf and given a very reasonable price for my part exchange at Birchwood Motors; I also received a very friendly, helpful and professional service from Alex, he also sorted out all the documentation I required for the retention of my private registration plate, including the transfer of my plate to my new car and even provided me with my new private plates!
I would certainly recommend using this company when looking for a vehicle and I would definitely consider using them again in the future.
Thank you Alex
Top Service.
Alex made the whole experience easy and smooth. Nothing was too much trouble for him and he gave us plenty of information. We had a small issue when the car was delivered, but having spoken to Alex about it, he rectified it straight away. I wouldn't hesitate to use them again.
I got a great car exactly as…
I got a great car exactly as advertised.Alex and the team were very helpful throughout.

Reply from Birchwood Motors
Really friendly and professional
Really friendly and professional. Love my new car and everything explained clearly. Small windscreen issue dealt with quickly and paid for. Very pleased and would recommend Birchwood

Reply from Birchwood Motors
Great service by alex everything was…
Great service by alex everything was explained well .

Reply from Birchwood Motors
Alex was a great help in the purchase…
Alex was a great help in the purchase of my new car and they gave me a very reasonable PX value that beat sites like motorway and WBAC. Highly reccomend

Reply from Birchwood Motors
Alex was great made the whole process…
Alex was great made the whole process quick and easy.

Reply from Birchwood Motors
Overall Great
Overall Great! I went to Birchwood to buy my first car. From the start they were responsive and helpful and booked me in to view a car within the day.
I spoke to both Morgan and Alex (who mostly handled the sale) and both were consistently helpful and friendly. I never felt pressured and they gave all the time and info and info I needed to make the decision.
The car was very reasonably priced for its age/condition, as was the other car from them I considered.
Once I decided to buy the process was smooth and well run. Before I bought, they MOT'd the car as it was approaching renewal date (which I appreciated) and they were really helpful with the car tax and paperwork for me on the day.
Overall, I'd really recommend Birchwood.

Reply from Birchwood Motors
Great buying experience
Alex was a pleasure to deal with, I liked the laid back atmosphere of Birchwood Motors, the car was immaculate and I would definitely use them again!

Reply from Birchwood Motors
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.