BetterTan Swim 

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See what reviewers are saying

Rated 5 out of 5 stars

I've been eyeing this website for a long time because I really wanted a swimsuit that didn't cause tan lines. These are high-end swimsuits, but the deals make it worth it, and I'm so excited to wear m... See more

Rated 1 out of 5 stars

Ordered in March, and now we are in June with still no bathing suit or refund to my account. They keep insisting it is a shipment failure, but I have had no issues with any other packages or companie... See more

Rated 4 out of 5 stars

I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the... See more

Rated 3 out of 5 stars

Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere. I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my bo... See more

Company details

  1. Swimwear Store

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


Contact info

Breach of guidelines

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Rated 2 out of 5 stars

Perfect fit, but completely sheer

The fit of the swimsuit was PERFECT, and it was so flattering, but unfortunately the fabric is basically sheer! I don’t think I can hide freckles under it, let alone anything you may actually need to cover to go to a public beach!

9 June 2026
Unprompted review
Rated 1 out of 5 stars

The bathing suit quality is below average

The bathing suit quality is way below average. There is no way the top will fit anyone sized XS to L. I wear a 32DD and it doesn't cover ANYTHING. I am still waiting to be able to return the product. I have heard bad things about customer service and now I regret this. If I do not hear back, I plan to reach out to my credit card company to get a refund.

8 June 2026
Unprompted review
Rated 1 out of 5 stars

Their claims stretch further than the fabric

Their product claims to have 4-way flex stretch, is built to last, and gives you a tan-through finish. All false. For the best fit you actually need to size up as there is zero stretch. The straps on the top I got are so incredibly thin that if I was any bigger in the chest they’d just snap. Also tan-through? No. Not even close. I now have the exact same tan line I’d get with a regular swimsuit. For a $100 swimsuit I expected so much more. Oh and it turned my back black. Save your money. You can literally buy 3 regular swimsuits for that price and you still get the EXACT same tan. It was my first and last time wearing it.

7 June 2026
Unprompted review
Rated 1 out of 5 stars

Ordered in March

Ordered in March, and now we are in June with still no bathing suit or refund to my account. They keep insisting it is a shipment failure, but I have had no issues with any other packages or companies. I have been patient and reached out to their customer service with replies to forward my request to their Support Team, but there have been 0 solutions. Save yourself time and money and try a different company.

7 June 2026
Unprompted review
Rated 5 out of 5 stars

Just received my order!!!!

Just received my order! So excited to wear it! It’s so comfortable, keeps everything in and looks amazing on. Not see through at all and that was what I was most worried about haha my husband even took the flashlight to it and could see through! No tan lines for this mama this summer!

29 May 2026
Unprompted review
Rated 5 out of 5 stars

I've been eyeing this website

I've been eyeing this website for a long time because I really wanted a swimsuit that didn't cause tan lines. These are high-end swimsuits, but the deals make it worth it, and I'm so excited to wear mine. It took the full standard shipping time to get here, but still came on time for swim season. I inquired about my delivery once and they answered very quickly. I'm pleased with the customer service.

26 May 2026
Unprompted review
Rated 4 out of 5 stars

Best Fit EVER!

I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the color is true to the photos. I did find the top to be a bit on the small side (size XS-L) and prone to slipping, and I’m a C cup so I’m not sure how well this would fit on a bigger bust. It’s also a bit transparent so I will need to wear nip covers underneath. Still, the pros far outweigh the cons and I’m very happy with this purchase!

28 May 2026
Unprompted review
Rated 1 out of 5 stars

If i could give it negative stars i…

If i could give it negative stars i would. This company is a scam. DO NOT ORDER FROM THEM. First, the suits take forever to come but when they do, they’re absolutely terribly fitting. Somehow to “one size fits all” top is both too big and too small at the same time. There was no room in the cup for larger than an A cup, yet the part around the band was huge and would slip up at the slightest movement, exposing my entire chest. They make it known that you have to reach out to get return approval within 30 days or receiving it to return it. I reached out within 30 minutes because there was absolutely no chance this suit was actually wearable. What they don’t advertise is, if you happen to use a discount code at all (which of course i would on a $150 suit), they don’t let you return or get a refund. This business is a scam and they don’t take care of their customers at all. Run, do not walk, away from this site. I wish i had.

26 May 2026
Unprompted review
Rated 5 out of 5 stars

I love my BetterTan bikini

I love my BetterTan bikini. It is super comfortable, even while snorkeling and I did not get the super sharp tan lines that I would get with an ordinary bikini. I highly recommend!

13 May 2026
Unprompted review
Rated 5 out of 5 stars

Crinkle suit

The crinkle fabric is definitely amazing. Love how it just fits and moves with your body. I had some issues with my order but customer service was quick to respond and resolved the problem. Need to try the tan through now!

10 May 2026
Unprompted review
Rated 4 out of 5 stars

No tan lines and perfect fit ♡

I love the lack of tan lines ♡
Also, before I never imagined that it could be possible for me to buy swimwear online but here the sizes just fit! They look great and are confortable!

20 May 2026
Unprompted review
Rated 5 out of 5 stars

Crinkle is best

The crinkle material is amazing! But the tan through is by far the best feature! Can never get enough. There is nothing that boosts my confidence like a tan and all over it better.

16 May 2026
Unprompted review

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