Babylicious Reviews 65

TrustScore 3.5 out of 5

3.6

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Rated 1 out of 5 stars

I placed an email order for £940 for a TFK pram and accessories on 28th March with Ian, who said it would dispatch on 30th March. It is now 28th April and I have not even had a tracking link. Througho... See more

Company replied

Rated 5 out of 5 stars

Brilliant service all round! Ian was great from the get go, very knowledgeable and helped us get the right carseat for our needs and budget. Updated us as soon as the carseat was available for collec... See more

Company replied

Rated 5 out of 5 stars

If you’re expecting a little un, this is the one stop shop for you, from our first visit we knew we could trust Ian to deliver. From the get go we were shown everything you could ever imagine a... See more

Company replied

Rated 5 out of 5 stars

From ordering to receiving went above and beyond always kept in the loop and even offer the gift wrap service. Absolutely amazing staff/business. Delivery is an option and will always keep you updat... See more

Company replied

Company details

  1. Baby Store
  2. Children's Furniture Store
  3. Children's Store
  4. Toy Store

Written by the company

Our Story The arrival of a baby is a very special time. And naturally, you want only the best for your little one. But searching for the right products can be overwhelming. There’s so much choice, countless product reviews and endless blogs to wade through, and often conflicting advice. How do you find the safest and highest quality products? Ones that will also suit your individual needs and lifestyle? Babylicious is happy to help. Expert Advice and Guidance Babylicious is on a mission to put the enjoyment back into your nursery shopping experience. We take the stress out of your product search, leaving you free to focus on the exciting times ahead. We offer a personalised customer experience. We listen carefully to your story and suggest the perfect products for you and yours. And with over 30 years’ experience, we have a wealth of product knowledge to offer. Our expert advice and guidance give you the peace of mind that you have made the right choices. A Fabulous and Unique Range As a small independent business, we have the freedom to carefully select our range. We seek out the best for you, visiting local and international trade fairs for fabulous finds. Our range features prams, strollers, car seats, nursery furniture and more, hand-picked from a select number of trusted brands. We also offer products you won’t find in department and chain stores. We have everything you need - from the essentials to little luxuries and perfect gifts. From our Family to Yours We have served generations of families since our store was established in 1988 - some are now second or third generation Babylicious customers. We truly value their custom and recommendations. Babylicious itself is a family business. Our story began when husband and wife, Joan and Anthony opened the original store in Moreton on the Wirral. As the business grew, we moved to larger premises in Hoylake. Sadly, Anthony passed away in November 2012. This was a time of reflection for our family; a time to look back on our many years in business. Our passion for Babylicious and its customers kept us going. A new chapter began when Joan and Anthony’s children, Ian and Sharon, took the helm. Joan, now semi-retired, still spends lots of time at the store. She loves welcoming our customers, having a chat and passing on her invaluable words of wisdom. The Latest and Best Products Keeping up to date with exciting new product developments and current safety standards is vital to the service we offer. Ian is always ahead of the trends. He has a unique eye for new and innovative products and a flair for spotting eye-catching designs (you could say, the boy knows how to shop!). His product knowledge is well-respected in the nursery industry. Ian is the only independent retailer to sit on the Baby Products Association (BPA) committee and helps to judge the BPA’s Concept & Innovation Awards. He is also a member of the judging panel for the prestigious Baby and Nursery Trade Awards (BANTA), where he helps to select the cream of the crop of the year’s products. So, if you’re looking for a fabulous product range, expert knowledge and the care and attention you deserve at this amazing time in your life, please call us or visit our store. We look forward to welcoming you to the Babylicious family! Ian and the Babylicious team x


Contact info

3.6

Average

TrustScore 3.5 out of 5

65 reviews

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Rated 1 out of 5 stars

Over 1 month with no sign of my £1,000 order

I placed an email order for £940 for a TFK pram and accessories on 28th March with Ian, who said it would dispatch on 30th March. It is now 28th April and I have not even had a tracking link. Throughout this time I have phoned 30 times, getting to speak to someone around 5 times, and had several emails exchanged with Ian. Every time he is friendly and apologetic, explains that they’re short staffed / personal circumstances and promises to follow up my order with the warehouse the same day, yet he never calls me back or actually dispatches my order. I’ve explained several times how desperate we are for the pram to arrive as my little one has outgrown her bassinet, and we only went with Babylicious because of the quick dispatch he promised. I’m sick of the false assurances and dishonest business being done and have now asked for a refund so I can place an order elsewhere as I just need the pram urgently now. Really disappointed in the service here.

28 April 2026
Unprompted review
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Reply from Babylicious

"Hi Kate,

Sorry about the delays and communication, we've been a bit short staffed.

I understand David from tfk has reached out to you regarding the order, should anything else come up please contact me and I'll be happy to help"

Sorry for the delays David will explain it all to you all

Rated 5 out of 5 stars

Brilliant service all round

Brilliant service all round! Ian was great from the get go, very knowledgeable and helped us get the right carseat for our needs and budget. Updated us as soon as the carseat was available for collection and even showed us how it attached to our pram (with the right adapters) as we had no idea 😅. Would highly recommend and will definitely be going back to babylicious for any other items we need in the future. Thank you again Ian, it was a pleasure to meet you.
Steve and Vic

19 February 2026
Unprompted review
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Reply from Babylicious

Ah lovely to meet you two too such a lovely couple so happy to help you on your fertility journey

I cannot to see you again and meet your little one

Good luck and thank you for shopping with us

Ian Babylicious team

Rated 5 out of 5 stars

Lovely shop, very helpful staff

Lovely shop. The owners - who I spoke to both via email (very responsive) and in-person were incredibly helpful. They guided my purchase with their in-depth knowledge and without being pushy sales-people.

17 December 2025
Unprompted review
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Reply from Babylicious

thank you very much Joseph we do hope you love you Thule glide 3 and have lots off running and all terrain adventure with your family and if we can be off any more help please conatct uys agin or pop to store kind regards Ian and Sharyn Babylicious Team

Rated 1 out of 5 stars

Poor customer service after ordering


Poor customer service after ordering
Very knowledgable when ordering products, paid in full at time of ordering was told 4 weeks for delivery after 6 weeks and no information received I contacted the shops manager/owner to be given excuses re shipping. I reiterated the importance of customer care after making a sale. No communication continues until I then had to contact again after nearly 10 weeks from order date. I still felt like I was being fobbed off and was still not given any clear time frame for delivery. The arrival of my grandson was becoming more imminent. The delivery date for pram, car seat, bedroom furniture was still no clearer. Left with no choice but to cancel the order, causing stress to my expectant daughter in law who is now due next month. Refund issued.

9 December 2025
Unprompted review
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Reply from Babylicious

Hello Mrs Price

I’m sorry things did not work out the way you expected,

As with any item and as detailed accordingly in our t+c’s bespoke items can experience delays, especially in busy periods https://babylicious.org/website-terms-and-conditions/

Once again we can only apologise for this and our lack of communication,
as we have been doing this a long time we are aware it can be just as frustrating to get a call weekly with no update as no call at all,hence us not calling you weekly with no update from the supplier
Also let's not forget that your son did come into store and place a furniture order only 3 weeks ago and at this point obviously had no issue with timescales.
All items have been cancelled at your sons request

I can confirm,as I already advised your son, that all orders will be instore by the end of next week.
It is unfortunate that as you were unwilling to wait a further few days you have lost your £900 black friday savings and your free nursery bag and cotbed mattress

I am hopeful that you will be able to source the cancelled items before your daughter in laws due date at the end of January 2026
Kind Regards
Ian Babylicious

Rated 5 out of 5 stars

If you’re expecting a little one this…

If you’re expecting a little one this is the place to go . From the day we went in unsure of what pram we wanted Ian was amazing helped us look at different prams untill we found the one. Took his time to show us everything the pram does including the car seat. From placing the order up untill are pram arrived in store we was kept in the loop. Brilliant service thank you again Ian

18 September 2025
Unprompted review
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Reply from Babylicious

Hello Jade
thank you so much for this lovely review

It was my pleasure to guide you and your partner to me the correct decision base on the information given to me
Personal shopping is fun when u her the care and attention you need ar this most special time in your life

One again thank you for shopping with us and we cannot wait to see you soon
Ian

Rated 5 out of 5 stars

Nicholas the highland cow

Delivery was excellent, ordered on Thursday received on Saturday great price and better than expected product, communication with Ian was superb, definitely recommend Babylicious and if I need anything else I know who to call !

23 August 2025
Unprompted review
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Reply from Babylicious

thank you Ron we agree Niciolas is amazing so happy you are happy withbn our service kind regards Ian

Rated 5 out of 5 stars

Great Place

Arrived here had a nice cold drink and felt well relax due to a lovely atmosphere inside

3 July 2025
Unprompted review
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Reply from Babylicious

Hi Peter thank you for these great review

We know how hot it is an w ended to stay hydrated in this weather

Babylicous team

Rated 1 out of 5 stars

Don’t bother find any other company

Ordered with this company beginning of April, no emails not kept up to date actually thought I’d been scammed. Rang the company advised my product was out of stock but wasn’t made aware when ordering or once I’d ordered. The man who answered the phone wasn’t very helpful and very defensive. I advised I’ll order else where he put other companies down and was quite curt. Again no correspondence rang again was told I hadn’t emailed on the 14th which I had he was looking at the follow up email as I still hadn’t heard anything again quite rude on the phone. If they was more helpful and spoke more politely I would have left the order with them still no refund no emails just silence and attitude definitely wouldn’t recommend to anyone!

Update sharyn has now contacted me and taken over sent me the money this money thank god this company has her she’s been amazing!

14 April 2025
Unprompted review
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Reply from Babylicious

sorry you feel like that im sure our staff did all tehy dod to help you as infomation was prtovided from suppliers sadly if the is no infomrtaion from supplers the is nothing to update via emailo w erae ahppy sharyn got it sorted out for you babylicious Team

Rated 5 out of 5 stars

From ordering to receiving went above…

From ordering to receiving went above and beyond always kept in the loop and even offer the gift wrap service. Absolutely amazing staff/business. Delivery is an option and will always keep you updated on this throughout.
I highly recommend and I will be making my next purchase again very soon.
Thankyou so much babylicious.

20 December 2024
Unprompted review
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Reply from Babylicious

hello Nikita, Thank you for your kind words, and your continued shopping with us, it really does mean a lot to our small business , its teh samll things taht count wishing you and your family a lovely christmas

Rated 5 out of 5 stars

My Bargain Roma Polly Dolls Pram

Ordered my daughters Roma Polly Sequin pram for them for Christmas for my little girl so we haven’t actually used it yet but the customer services was excellent and I would use again, I also got it at an amazing price too which was an added bonus!! 😁

24 November 2024
Unprompted review
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Reply from Babylicious

Hello Charlotte,,, Thank you for the lovely Review, We do hope you have a lovely christmas and your daughter loves her Polly Reborn glitter Pram, thank you for shopping with us Happy Christmas xxx

Rated 5 out of 5 stars

Just wonderful

Just wonderful. My soft and wild leopard and tiger capes just arrived and they are such good quality, really lovely my grandchildren will be thrilled. I was very happy with the service and communication, Ian was very helpful and informative, would definitely buy from here again.

5 December 2024
Unprompted review
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Reply from Babylicious

Hi karen, thank you for shopping with our small business, the wild and soft piece's really are the most beautiful quality, we do hope your granchildren have so much fun in their discuises and it sparks there imagination to lots off adventures we would pove to see some pictures when theya re in them playing, thank you once again for shopping with us Babylicious team x

Rated 5 out of 5 stars

Love love love this shop

Love this shop, the staff are amazing and so knowledgeable, would 100% recommend. I have brought so much from them over the last 10 years of having babies

9 November 2024
Unprompted review
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Reply from Babylicious

hello Amelia

thank you for The lovley review great to see you again and thank you fo shopping with us through the years xxxx

Rated 5 out of 5 stars

The best in the north west

If you’re expecting a little un, this is the one stop shop for you, from our first visit we knew we could trust Ian to deliver.

From the get go we were shown everything you could ever imagine and more importantly than anything is aftercare.

We’re first time parents and Ian’s been a great help making sure we have everything we need, and following up checking in that everything’s okay.

10/10 super knowledgeable and highly reccomend.

24 October 2024
Unprompted review
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Reply from Babylicious

thank you so much joel for your geat review we rae glad you are happy and we are so excited to meet bay when u are ready to pop into store next thank yo ofr shopping with us xx

Rated 5 out of 5 stars

Ordered our first pram from here…

Ordered our first pram from here and had a wonderful experience. Love our pram and would use this shop again

21 October 2024
Unprompted review
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Reply from Babylicious

hi Deb lovely to meet you over the weekend so happy for you and your family on the upcoming birth off your baby

Rated 5 out of 5 stars

Best experience buying our first pram

Best experience buying our first pram and accessories! We were completely clueless on what we were looking for but as soon as we walked in we had Ian’s full attention and be spent over an hour with us, even asking people to come back shortly so he wasn’t flickering between customers! He explained everything perfectly & we got our perfect pram! We also got our car seat, next to me crib and nursery furniture from him and have had no problems at all. Would definitely recommend Babhliscious as after visiting other stores we definitely did not receive the same standard of knowledge, help and honesty from anywhere else. Infact - some stores didn’t even welcome us in! Our pram was then set up for us on collection & boxes discarded of! Beware though - this won’t be a quick pit stop, you’ll be chatting away for atleast an hour each time haha!

31 August 2024
Unprompted review
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Reply from Babylicious

hi katie thank you for the lovely review great to meet you and your partner and get everything you need in one store see you soon xxx

Rated 5 out of 5 stars

Lovely staff and very welcoming

Lovely staff and very welcoming!
I bought my Venicci pram in store along with nursery furniture however I canceled my furniture order and Ian transferred it into store credit so I was able to get something else worth the amount I had payed off this furniture so today I ordered a car seat for my daughter ready to collect next week!

Thank you!

10 August 2024
Unprompted review
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Reply from Babylicious

ahh thank you Holly lovely to see you and Melissa today and the littel one , oh she so cute with her little bob hair cut ill let you knowwhen u r next ordr is in thank you for coming back to store and shopping with us ian xxx

Rated 5 out of 5 stars

Two thumbs up!

Very helpful with my order. Completely satisfied

8 August 2024
Unprompted review
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Reply from Babylicious

thank you for shopping with us from the usa we hope you and your baby love your Doona X

Rated 1 out of 5 stars

Unsure if this is a legitimate business.

If this is a legitimate business then they need to make immediate changes to their business practices. Ordered a Cybex Base T in April. In stock shown on website (and still is shown as in stock right now). No update and no dispatch for over a month. Asked for refund, was ignored. Raised a case on PayPal, was told it would be dispatched next week. 2 weeks later no dispatch. Got money back through PayPal dispute team and Babylicious didn't even bother to respond to them. Avoid at all costs.

27 April 2024
Unprompted review
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Reply from Babylicious

hello Jon

Yes we have been trading for 35 years, so Yes we are a ligitmate buiness ,

can i take your order id to look at this for you ?

i have looked at your review and can see the was maufacturinhg delay with cybex base t's during this period and you where notified off the delays

all items listed are within 1-3 or 10-14 days unless stated otherwise sadly it is not a live stock tree and we cannot update all 5000+ products dailys , so on occasion as per out t+c's item can show as available when they are not
hence the 14 day guidelines within the wesite and on occasions item can meet with further delays this is all listed in the t+c's off sale, it is aslo advise to call the store or email for item needed immenantly to check availability when clicking to confirm the t+c's off sale

i cannot acces the paypal data without your order id to comment further as nothing is coming up in paypal under jon walsh







Rated 1 out of 5 stars

Disappointed, no delivery or update

Ordered a pram seat liner April 17th (said it was in stock). Haven’t received any product and haven’t heard from the company at all. Emailed them on May 26th asking for an update, no reply. Order 1000005196 if you see this, customer service. I’d like a refund because I have ordered this elsewhere - I urgently needed it. Disappointing experience, don’t recommend.

3 June 2024
Unprompted review
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Reply from Babylicious

Thank you of you for your emails, we have only just got to your emails as we are so busy and only a small team

this items was on 14 day direct delivery form our supplier, who placed it on back order, without notifing us, sadly it is not availabe from our supplier a refund has been issued to your payment method.

Rated 1 out of 5 stars

Dont purchase from this terrible company

This company have taken my money but not provided the product. Their communication has been terrible and rude. I have now had to report them to trading standards. Please dont purchase from them.

31 May 2024
Unprompted review
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Reply from Babylicious

Hello Alice

Thank you of you for your emails, we have only just got to your emails as we are so busy and only a small team

Your Refund has been issued back to PayPal today

Please note we have 14 days legally to process all online transactions for when the refund was agreed with the customer, So this was in the legal time frame for refunds to be processed within the uk laws please also note no one took your money, you pressed pay so you authorised the transaction within paypal, we are sure Trading standrads will agree with us on this

We hope this resolves the matter for you

Kind Regards



Babylicious team

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