Ayla Reviews 

1,258
•
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

What an amazing company! Their staff is top-notch and BEYOND WONDERFUL to deal with, by every measure. They are helpful, knowledgeable, creative and responsive. I live on the east coast, and although... See more

Company replied

Rated 5 out of 5 stars

Ayla is truly a treasure of beauty and self care in San Francisco. Dara has created a haven of wonderfully curated products from around the world. I so appreciate the personal attention and sincere re... See more

Company replied

Rated 5 out of 5 stars

I have been buying skincare products from Ayla/Dara for more than 12 years, almost since Dara first started Ayla Beauty. Every item I have purchased has been excellent. The team does great product... See more

Rated 5 out of 5 stars

They were super nice, and so helpful. The items were hand picked by industry veteran founder for its healthy ingredients! I think a great beauty shop shouldn't jus deliver the most effective nontoxic... See more

Company details

  1. Health and Beauty Shop
  2. Beauty Product Supplier
  3. Facial Spa
  4. Wellness Center

Written by the company

At Ayla, we think that a great beauty shop shouldn’t just deliver the most effective non-toxic products in the world. So we also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. Browse our expert-curated range of the most effective and good-for-you beauty products from around the world: each one was chosen for our shelves for a specific reason. If you'd like more guidance at any point, take a bespoke journey with us by ordering custom samples created just for you. You can also get a list of personalized recommendations from our rigorously trained Guides. Either way, we're always available to help you get the best results. Call, email, or visit us at our San Francisco studio — our current store hours are M-F from 10am-5pm, and we're located at 1825 Bush Street in San Francisco. Please note that we are not related to a company based in Australia with a similar name.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 33% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(1,258)

33 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My Go-To Clean Beauty Essentials

Dara’s guidance at Ayla is always spot-on. I’m loving the Dara Kennedy Sea Serum and Eye Serum, along with the Luzern Force de Vie Creme Luxe — each has made a noticeable difference in my skin. And her Relax Infusion Tea has become my favorite way to unwind!

11 November 2025
Rated 5 out of 5 stars

Wonderful products

Wonderful products, excellent communication (with real people), prompt delivery and notifications.

10 October 2025
Ayla logo

Reply from Ayla

Thank you so much!

Rated 5 out of 5 stars

Exceptional

The detailed, first hand, information provided on every product is SO helpful, and knowing you have already done the hard part of keeping your products healthy skin oriented is greatly appreciated.

6 October 2025
Ayla logo

Reply from Ayla

Thanks, appreciate the feedback!

Rated 5 out of 5 stars

Ayla is different

Like the choices of the different products. They have a curated selection. Orders arrive on time and well-packed. Always with a kind word.
Thank you,

22 September 2025
Ayla logo

Reply from Ayla

Thank you!

Rated 5 out of 5 stars

Ayla never disappoints

Ayla never disappoints. A wonderful curated selection of products, and great support.

29 August 2025
Ayla logo

Reply from Ayla

Thanks Emily, appreciate it!

Rated 5 out of 5 stars

Shopping from Ayla is a luxurious experience for everyone

This is the most honest and diligent well being company I have purchased from. I do not have a great deal of means but I feel that they treat me as they would treat a SF socialite. I have bought a few items that are very expensive to me that others may not have to budget for. But every person I have communicated with answers all my questions getting back the same day. They make you feel like you’re part of the Ayla family. I highly recommend them even for a tiny purchase. They have excellent products and excellent customer service.

4 August 2025
Ayla logo

Reply from Ayla

Thanks Sherri, grateful for customers like you :)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look