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Review summary

Created with AI, based on recent reviews

Most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with the website, including it being frequently down or links not working, making it hard to log in or book. Customers also frequently report problems with the booking process, such as points not being awarded or flights not being booked despite Avios being deducted. The overall service is often described as poor, with many struggling to get issues resolved or even contact support.

What people talk about most

Customer service

Customers consistently note negative experiences with customer service. Many reviewers describe the service... See more

Website

People report negative experiences with the website. Many customers express frustration with the website's... See more

Booking process

Reviewers highlight negative aspects of the booking process. Many customers report significant difficulties... See more

Service

Users describe negative interactions with service, often citing it as "rubbish," "useless," and... See more

Customer communications

Clients share negative opinions on contact, with many reporting significant difficulties reaching customer... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Booked NH Hotels UK directly via the official NH website at an eligible rate, following Avios Special Terms to the letter — no vouchers, no third-party sites. Avios did not track. Opened a missing-poi... See more

Rated 1 out of 5 stars

Horrible experience. Finally managed to actually use some avios (there are never any suitable flights using avios). Decided to buy airpods pro 3 and an airtag only for the whole thing to get messed... See more

Rated 1 out of 5 stars

have had Avios for many years and started buying online via webpage app last year with some ok results, but often have other chase. booked 2 separate days accommodation in January for start finish of... See more

Rated 1 out of 5 stars

Booked a hotel through Avios hotels and it was dreadful. I complained to the hotel who offered a full refund, but because it was booked via a 3rd party (Avios), I would need to contact them to chase a... See more


Company details


Contact info

1.2

Bad

TrustScore 1 out of 5

446 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

A legitimate scam

It's a legitimate scam. Don't waste your time. You will be constantly be chasing avios that are not honoured when you spend. I'm amazed it's still allowed to operate.

30 October 2025
Unprompted review
Rated 1 out of 5 stars

Unbelievably poor customer service

Unbelievably poor customer service. I wonder if they are trained to NOT look at any correspondence history and simply make up a reason for not being entitled to points. I look forward to the day when I cancel Amex, cancel membership and get on with not worrying about numerous dealings in future.

31 October 2025
Unprompted review
Rated 1 out of 5 stars

so British, a great example why this country is no longer great

so British, buy in Avios for 100 times the price. I collected 10000 miles with my bank and transferred them to Avios to buy a 300 mile flight with BA. once transferred deal was cancelled and only offered me £60 off the flight.
So kept the points there and was going to book a hotel through Avios website and for 9600 points I was going to get £20 discount. However with my bank with 6500 points I got £120 discount how does this make sense. Also I tried to transfer the points back they were charging £50 if I wanted to do so.
Overal this is typical traits of a British company were great in the past and live off nostalgia while foreign companies surpass them and deliver better services in every other way

31 October 2025
Unprompted review
Rated 1 out of 5 stars

Avios taken from my account and no flight booked

I have just tried to book a flight with Aerlingus and they took all my Avios from my account and did not book my flight saying there was an error when processing the booking. Now I havent got the flight and I I have no Avios. They took the Avios I had and they have no indication on when I will have my Avios back to book mu flight

24 October 2025
Unprompted review
Rated 2 out of 5 stars

Minor scam

You have to have your wits about you when collecting Avios through their app. Trainline (for example) charge a booking fee if you go through the Avios app first, but not if you go straight to the Trainline app. The cost/benefit is opaque unless you are certain that the price of the underlying product is the same. It’s a bit smelly - but nothing in life is free. Certainly not Avios or air tickets….

27 October 2025
Unprompted review
Rated 1 out of 5 stars

The last 6 months i have logged into my…

The last 6 months i have logged into my avios, picked flights which they show available and everytime it shows
We are experiencing high demand on ba.com at the moment.
Thank you for your patience.

I have waited hours and Nothing!
Is this a Scam?

23 October 2025
Unprompted review
Rated 1 out of 5 stars

Useless customer service

I booked via the avios app but never received my additional points. Total waste of time and would use other schemes in the future. Customer services either reignite you or tell you tough luck.

21 October 2025
Unprompted review
Rated 1 out of 5 stars

App no good and the service too

I am a BA Silver Member, and honestly, using this app has been nothing short of a nightmare. I tried to book a hotel using Avios Hotels—three times. Three times!—and failed every single time.

Frustrated, I called the number displayed on my laptop while I was in Dubai, spending my own money just to get help. After a 20-minute call, I was bounced between three different numbers with no resolution.

And now, to top it all off, the hotel I supposedly booked doesn’t even appear in the app. This has been an incredibly stressful, inconvenient, and completely unacceptable experience. If I could give zero stars, I absolutely would.

13 October 2025
Unprompted review
Rated 1 out of 5 stars

Horrible experience

Horrible experience.
Finally managed to actually use some avios (there are never any suitable flights using avios). Decided to buy airpods pro 3 and an airtag only for the whole thing to get messed up after two weeks and not be delivered. Avios blame DPD for returning the order to apple. We all know DPD is an absolute disaster anyway so now Avios joins the club of being rubbish.

17 October 2025
Unprompted review
Rated 1 out of 5 stars

The Avios points are a disaster

I tried to book a flight using my Avios points and it was a disaster. Trying to find dates that were suitable was virtually impossible. Not sure who they have updating the website these days but they need to change to someone who can actually produce a decent website that is easy to use.

2 October 2025
Unprompted review
Rated 1 out of 5 stars

Designed to fail the loyal customer

Really poor system. Almost purposefully designed to encourage you to save and then provide large number of hurdles to stop you from being able to enjoy the benefits, website is tellible, customer services are useless and the financial benefits are negligable at best. We regret ever being pulled into the idea of Avios being beneficial - avoid

30 September 2025
Unprompted review
Rated 1 out of 5 stars

USELESS AND INCOMPETENT.

USELESS AND INCOMPETENT.
I received an email from shopping with Avios to say that they were removing 414 Avios that had been incorrectly awarded from a shop that I had made with an online shop with Avios. However I had not made a shop recently with John Lewis and nor had I been awarded 414 Avios previously. They have not checked my account to see this is correct and have deducted these from my account. Yet nearly a year on I am still waiting for 4,000 Avios from a trip I made with Viator. There is no customer service to contact and it is impossible to find an email to complain to .

23 September 2025
Unprompted review
Rated 1 out of 5 stars

It's not worth the effort.

I was getting points without any issues for the first 3 months. Now, literally for every purchase I have to submit a case to claim missing points which is time consuming and off-putting. I know there is no issue with my devices and browsers. Can see a tracked visit to various retailers on Avios app but I get no rewards after making the purchase. I suspect that Avios has a system that basically prevents people from collecting points after 3 months at least with retailers that offer highest number of points. There is literally no other explanation.

21 September 2025
Unprompted review
Rated 1 out of 5 stars

Headache

Headache, lack of organization

I have to claim avios most of the time. Lot of times they address me less points than I have the right to earn. Sometimes they even remove my points. They are not a trustable company that owns what is being saying in the website.

11 September 2025
Unprompted review
Rated 1 out of 5 stars

What is the point?

What is the point?
I have had repeated award and then removal of points on false claim that I have not completed the purchases via Avios online shopping, which is not true.
Other times points have not been awarded at all, such as Sainsburys, the list goes on.
Why, Avios? What is the point of you? Surely this is not right!
Customer fully complies and yet you make up false allegations and ignore customer's attempts to contact you.
Would a complaint to Trading Standards, or a Regulatory body help? I think I will try, Avios you are dishonest.

9 September 2025
Unprompted review
Rated 1 out of 5 stars

Why doesn't the Activity show the…

Why doesn't the Activity show the Purchase ID for all purchases tracked etc that used to be seen under the old BAEC? It would assist the customer when raising the endless Missing Avios Claim forms we submit.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Dishonest, poor customer service

This is the worst company I have ever had to deal with. Customer service appears to be trained to not actually deal with issues, but fob you off without a answer. If they cancel your flight and you paid with years worth of avios points you will never get these returned to your account. They are dishonest and an unprofessional company. Do yourself a favour and don't sign up with an avios card! It's worthless!

21 March 2025
Unprompted review
Rated 1 out of 5 stars

Worst experience using a loyalty program

I’ve never encountered such an unreasonably restrictive and opaque system in any frequent flyer program.

I’ve been trying to transfer Avios from my British Airways account to Finnair Plus for several days. The system is completely broken — stuck at “security checks” with no timeline, no resolution, and absolutely no support.

I contacted both BA and Finnair. BA said the issue is on Finnair’s side. Finnair confirmed it’s not their issue. I also tried transferring via Qatar Airways — same problem. Clearly the block is on BA’s end, but they refuse to escalate or even investigate.

I even offered to provide ID to verify my account and get it unlocked. Still, nothing.
It’s shocking that customers are not allowed to use the points they’ve earned, and support staff just pass you around endlessly.

This experience has completely ruined my trust in the Avios ecosystem, and it seriously affected my ability to book a time-sensitive flight.

I will think twice before collecting or using Avios again.

15 August 2025
Unprompted review
Rated 1 out of 5 stars

My wife suddenly passed

My wife suddenly passed, and I wanted to use her Avios confirmed ticket through British Airways for a substitute passenger. After hours on hold, multiple emails with death certificate copies, they said it could not be done. Despite the fact that there were still seats open on the flight. Clearly British Airways and American do not reciprocate loyalty.

11 August 2025
Unprompted review

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