Aviform  Reviews 

6,139
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

As a new budgie owner I stumbled across this company by chance. Wanting to avoid using chemical treatments, I emailed them with a list of queries about two of their alternative natural avian products... See more

Company replied

Rated 3 out of 5 stars

I have now had my dental powder replaced and look forward to trying again. A lady phoned and sorted everything out for me and I look forward to a new understanding with aviform.Although I found the b... See more

Company replied

Rated 5 out of 5 stars

I received my order and unfortunately had been damaged through transit but I got in touch with the customer service and the next day I had a replacement sent out. Very helpful and fantastic customer... See more

Rated 5 out of 5 stars

Our 16 year old cross Black Lab isn't going to last forever, but this stomach compound is quite remarkable. In a world where local vets have become part of multi nationals and are fuelled by sharehold... See more

Company details

  1. Pet Store
  2. Bird Shop
  3. Horse Riding Field
  4. Horseback Riding Service
  5. Pet Supply Store
  6. Tack Shop

Information provided by various external sources

Over 40 years nutritional product manufacturing expertise backs every single Aviform product formulation. All our products are manufactured to the highest standards in our UFAS (Universal Feed Assurance Scheme - UFAS 6029) accredited facility in Wymondham, Norfolk, UK.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(6,139)

3 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Natural based Avian treatments

As a new budgie owner I stumbled across this company by chance. Wanting to avoid using chemical treatments, I emailed them with a list of queries about two of their alternative natural avian products and Melissa W replied with a detailed answer to every one of my queries. So nice to find a company with such helpful customer support. On the strength of this I ordered both products and they were delivered very quickly. I cannot yet vouch for the effectiveness of the products as I haven’t yet begun the regular treatment regime but have faith they will do the job required and be a safer option for my birds.

8 June 2026
Unprompted review
Aviform  logo

Reply from Aviform

Thank you so much for your wonderful review, PatS!
We're so pleased that Melissa was able to answer all of your queries in detail — making sure our customers feel informed and confident is really important to us.
It's lovely to hear that your products arrived quickly too.
We hope your budgies enjoy the natural treatment regime, and please don't hesitate to get in touch if you have any further questions along the way.
Welcome to the Aviform family!

Rated 5 out of 5 stars

Fantastic customer service! 5 ⭐️

I received my order and unfortunately had been damaged through transit but I got in touch with the customer service and the next day I had a replacement sent out.
Very helpful and fantastic customer service!
Thank you Melissa

10 June 2026
Unprompted review
Rated 3 out of 5 stars

Dental powder disappointing

I have now had my dental powder replaced and look forward to trying again. A lady phoned and sorted everything out for me and I look forward to a new understanding with aviform.Although I found the bone broth excellent the dental powder was dreadful,it just became a solid lump. I spoke to aviform who said they investigated but more or less put the blame on me. I cancelled the subscription and was not offered a refund. I now use an alternative product with no problems. I have 9 dogs and it would have been easier to get all supplements from one supplier.

13 May 2026
Unprompted review
Aviform  logo

Reply from Aviform

Thank you for taking the time to share your feedback. We’re really pleased to hear you found the bone broth excellent, but we’re very sorry the dental powder did not meet expectations.

Since your review, we’ve been in touch directly and are glad we were able to resolve things for you. We appreciate the opportunity to put this right and hope the replacement product works much better for your dogs.

We truly value your support, especially as a multi-dog household, and we appreciate your honest feedback as it helps us continue to improve both our products and customer experience.

Rated 5 out of 5 stars

Outstanding Service and Brilliant Products – Highly Recommend Aviform!

I’ve been using Aviform’s pigeon products for a while now, and I can confidently say they are some of the best on the market — incredibly effective and consistently high-quality. I’ve tried many brands over the years, but Aviform stands out for both their products and their exceptional customer service.

Recently, I had an issue with Royal Mail causing a delay in my delivery, but Melissa at Aviform went above and beyond to help me. She was absolutely fantastic — professional, kind, and genuinely committed to resolving the issue quickly. She kept me informed every step of the way and ensured everything was sorted without any extra stress on my end.

It’s rare to find a company that not only delivers top-quality products but also treats their customers with such care and dedication. Thanks to Melissa, what could have been a frustrating experience turned into one that reaffirmed my loyalty to this brilliant company.

I wholeheartedly recommend Aviform to everyone — especially fellow pigeon fanciers. You won’t be disappointed!

30 April 2025
Unprompted review
Aviform  logo

Reply from Aviform

Thank you so much for your kind review, Qasim — it's truly appreciated.

Rated 5 out of 5 stars

Quite Remarkable

Our 16 year old cross Black Lab isn't going to last forever, but this stomach compound is quite remarkable. In a world where local vets have become part of multi nationals and are fuelled by shareholder greed especially in final weeks/months of a much loved pets life, it's good to find home treatments that work. Diarrhea finally stopped after days. Montytummy from Aviform is the real deal.

29 October 2023
Unprompted review
Rated 5 out of 5 stars

Pro Choice Gold

I've had my horse Buddy on Pro Choice Gold since mid-December. Yesterday I took him out in the lorry for the first time and he ate all the way to the clinic and back. He rarely eat while travelling normally.

He's been less reactive to being girthed as well. And more chilled out in general. I'd recommend it.

The service was exceptional too. The team took the time to talk through the various behaviours I was seeing. And gave me options without a hard sell.

They're very knowledgeable and clearly passionate about providing high quality supplements that actually work.

10 January 2022
Unprompted review
Rated 5 out of 5 stars

New lease of life

Excellent product, given our Great Dane a new lease of life after suffering for months with arthritis which pain killing medications only appeared to take edge off. Now jumps around like a puppy.

24 December 2021
Rated 5 out of 5 stars

Very fast delivery

Very fast delivery. I like that I don’t have yet another plastic pot to get rid of. Thank you for that.
I would prefer to give a review a month after I have used this product so I could give an honest opinion on it when I have a chance to see if I have felt a difference to my horse.

4 December 2021

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look