While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Men's Clothing Store
  2. Jewelry Store
  3. Watch Store

Written by the company

Aura Minimal is an independent online brand for men who like to keep things simple. We bring together minimalist everyday essentials in one place: knitwear, tees, trousers, jackets and overshirts, comfortable sneakers and shoes, watches, and smart travel gear such as backpacks, cabin bags and packing cubes. Everything we sell follows the same idea. Clean design, comfort you can wear all day, and honest prices. Because we sell directly to our customers online, we can offer premium looking pieces without the premium price tag, and we are always testing new essentials so there is something fresh every time you visit. Every order is dispatched within 24 hours and typically delivered within 9 to 14 business days across the United Kingdom, the United States and Australia, with free shipping included. All purchases are covered by our 90 day guarantee. If you are not completely happy, our team will arrange a return, a replacement or a full refund, always sent back to your original payment method. Customer care is at the heart of what we do. If you have a question about your order, delivery or sizing, our support team is available at contact@auraminimalstore.com and aims to reply within one business day. Thank you for supporting an independent brand, and welcome to Aura Minimal.


Contact info

You should know

2.9

Average

TrustScore 3 out of 5

2 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.9

All reviews

(2)

2 reviews in the last 12 months

Write a review

We perform checks on reviews

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

As DM wrote

As DM wrote, exactly the same happened to me. They offered a refund if I sent them my bank details! Shame, the one ordered looked great. But it’s not what you get. Asked them if they can send the correct watch instead of a refund and have had no reply. Looks like I’m going to have to go through the chargeback process.

3 July 2026
Unprompted review
Auraminimal logo

Reply from Auraminimal

Hello Colin, my name is Gabriel and I will be assisting you today.

We are sorry your order took longer than expected. The delay was caused by a failure on the courier's side. While we cannot control third-party errors, we have already contacted the courier and requested an explanation so we can put this right.

Regarding the bank details, some newer members of our support team misunderstood our refund process during their training, and the team has since been retrained. You never need to provide bank details. The money is returned directly to the card you paid with, with no action needed on your part.

Please email us at contact@auraminimalstore.com with your order number and we will resolve it the same day, with either a full refund or the watch sent out to you, whichever you prefer.

Auraminimal Customer Care

Rated 1 out of 5 stars

Possible Scam site

Ordered one of their omega inspired ww2 pilots watches on the 12th June. After seeing an advert on Facebook. On sale 69% off their normal retail price only GBP 34.99. I ordered as the site was covered with Trust pilot 5 star reviews ( which are fake they didn't exist on trustpilot until this review) Guranteed UK delivery in 5-9 working days via royal mail was stated on the website. Finally recieved a watch 17 days later via evri. The watch is nothing like the one pictured. It is a cheap quartz watch with a chocolate brown nylon strap, chocolate brown face, date window glow in the dark hands and red second hand. It bears no resemblance to the item ordered.

29 June 2026
Unprompted review
Auraminimal logo

Reply from Auraminimal

Hello David, my name is Gabriel and I will be assisting you today.

We are sorry your order took longer than expected. The delay was caused by a failure on the courier's side. While we cannot control third-party errors, we have already contacted the courier and requested an explanation so we can put this right.

Regarding the refund, some newer members of our support team misunderstood our process during their training, and the team has since been retrained. You never need to provide bank details for a refund. The money is returned directly to the card you paid with, with no action needed on your part.

Please email us at contact@auraminimalstore.com with your order number and we will resolve it the same day with a full refund.

Auraminimal Customer Care

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look