Loved the jumper I purchased , the colours were fantastic and it fitted well. I have had comments about the jumper and people admiring it. I wish I had got a size smaller but that is my fault . I have... See more
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Review summary
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Reviews shaping this summary
Apricot makes lovely clothes that fit beautifully and they are always delivered quickly. Also, you can return clothing for free and I have - on many occasions - received a refund within a couple of da... See more
Lovely helpful staff with a smile...other retail shops need to take a look at what customer service really is! Item ordered in store and delivered within 3 days..dress fitted perfect and cannot wa... See more
Everything went great, as always. It does take a while to arrive in Germany with regular delivery, due to the Christmas Holidays it took around 12 days, but it's ok. The dress is beautiful and fits gr... See more
Company details
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.com
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.com
4.0
Great
424 reviews
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I placed my order on 6th December and
I placed my order on 6th December and, after last update on 12/12, didn't receive any feedback.
Now, 24th December and still not knowing where is my package.
1st of January 2026 and still no news, rather than kind words promising they are investigating the case, but with no specific data about the open case.
24 December 2025
Reply from Apricot Clothing
Hello Felix,
I’m very sorry for the delay and the lack of updates — I understand how frustrating it is not to know where your parcel is.
A member of our team is currently investigating this with the courier, and they are already in touch with you via email regarding the next steps. We’re treating this as a priority and will come back to you as soon as we receive further information.
Thank you for your patience and understanding while we work to resolve this for you. If you have any additional questions in the meantime, please feel free to reply to our email — we’re here to help.
I do sincerely apologise for any disappointment caused.
Kind regards,
Cas
Item was too small but the return…
Item was too small but the return address was to Germany, l thought l was ordering from UK. The return
(tracked) cost me €14. 95!! I wont be ordering again as a result
10 December 2025
Reply from Apricot Clothing
Hi,
Thank you for your feedback,
We’re sorry to hear that the sizing wasn’t suitable.
We’d like to clarify that we offer free returns to both the UK and Germany, and you are welcome to return your item to whichever address is more convenient and closer to your location. This means that you should not have incurred any cost for returning the item.
We’re very sorry for any confusion or inconvenience caused, and we hope this helps clarify the return options available for future orders.
Kind regards,
Jeff
They are fraud
They are fraud . Plastic Loose thread material and they called it fabric . When I asked for refund . They said only exchange no refund .
Plastic exchange with plastic
What a pathetic people
16 December 2025
Unprompted review
Reply from Apricot Clothing
Hi Huda,
Thank you for reaching out.
After reviewing your message, it appears there has been a mix-up. We do not sell bedsheets as part of our product range, so it seems your order may have been placed with a different company.
We kindly suggest double-checking the company or retailer from which you purchased the items, as we are unable to assist with products that are not part of our range.
We’re very sorry for any confusion and hope this helps you identify the correct point of contact for your issue.
Kind regards,
Jeff
Put in the order december 3rd
Put in the order december 3rd. Still haven’t got my dress 2 weeks later 😔
30 November 2025
Reply from Apricot Clothing
Hi,
Thank you for your review.
We are sorry to hear that your order delivery was delayed.
After carefully looking into this for you and following up with the courier, we can confirm that your order was successfully delivered on 17/12/25 at 11:55.
We apologise for any inconvenience the delay may have caused, and thank you for your patience while this was being investigated.
Please be assured that we will continue to investigate this matter with the courier to help prevent similar occurrences in the future.
Kind regards,
Jeff
Reply from Apricot Clothing
Hi Julia,
Thank you for your review.
We are sorry to hear that you were unable to return your order.
I can see that a member of our team has already reached out to you with instructions on how to return your order free of charge. Please check your email, including your spam or junk folder, in case the message was filtered there.
We apologies for any inconvenience caused.
Kind regards,
Jeff
I did not receive the parcel
I did not receive the parcel, the City of Graz is in Austria!
Please refund, Thanks!
20 November 2025
Reply from Apricot Clothing
Hi,
Thank you for your review.
We’re very sorry for the confusion caused.
After looking into this for you, we can confirm that your order is now being returned to our warehouse by the courier due to an error on their end. We understand that the delivery location was incorrect, as the city of Graz is in Austria, and we apologise for this mistake.
Our warehouse team have now process a refund for your order back to your original method of payment. Depending on your card issuer or bank, the funds may take up to 10 working days to appear in your account.
We sincerely apologise for any disappointment and inconvenience this has caused.
Kind regards,
Jeff
Love shopping on Apricot 😊
Because I love shopping on Apricot as I always find lovely dresses 😊
29 November 2025
Very fast delivery
Very fast delivery, jeans are fabulous but I will take them up an inch as I walk on them. They're too nice to return.
29 November 2025
I love Apricot's clothes
I love Apricot's clothes, and the online purchase process was easy and painless! I am delighted with my two jumpers.
29 November 2025
Proizvodi su jako kvalitetni
19 November 2025
Quick delivery and dress is fantastic…
Quick delivery and dress is fantastic quality. Will be a regular shopper
25 October 2025
Very satisfied
I have ordered goods from Apricot several times. Everything has been correct - the goods are of high quality and the order has arrived quickly. I am very satisfied.
24 October 2025
The Service was Perfect
The Service was Perfect. Only - i was a little surprised Thai i ordered in UK. I would prefer a link to a german partner or the Chance to choose.
22 October 2025
Quality clothing
Lovely clothing, I usually by in a store. Recently brought a jumper online. Very promp delivery, the jumper was super, but had to return it as the sleeves were too long, which was so disappointing as I loved it. Anyway the return procedure was excellent.
28 October 2025
Unprompted review
Prompt delivery and great product
Prompt delivery and great product. Also solved my issue of my own making, when I placed the order twice in error, rapidly thank you
18 October 2025
Quick Delivery, good Quality
Quick Delivery, good Quality.
What irritated me was the big pricedifference between the shoes on my bill and the pricelabel sticking on the shoes.
17 October 2025
Will shop here again
Quick delivery, product as described, it was a gift and was received with delight.
9 October 2025
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