Apricot Clothing U.K. Reviews 

19,543
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 2,940 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of clothing, noting lovely materials, stylish designs, and excellent fit. The ordering process is frequently described as simple and straightforward, with many appreciating the ease of website navigation. Delivery service also receives positive feedback for being quick, efficient, and ensuring garments arrive well-packaged and on time. However, some customers also noted occasional order issues. These included items being out of stock after dispatch, problems with payments crashing or orders failing to process, and some instances of delayed delivery or items not received.

What people talk about most

Product

People report positive experiences with product quality, often praising the good quality materials and... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the excellent... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the speed and... See more

Order

Consumers find the ordering process to be positive, with many reviewers highlighting how easy it is to order... See more

Return policy

Customers had ambiguous experiences with the return policy, with many finding the process easy and efficient,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,543)

2,763 reviews in the last 12 months

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Rated 5 out of 5 stars

The service was first class

The service was first class and efficient. I had to return my purchase as it didn't suit me, and the method of return was easy to follow and my package was collected by my local postman. I received confirmation my return had been received by Apricot the next day. Excellent and I shall use them again!

23 June 2026
Rated 5 out of 5 stars

Navy cardigan

I ordered a navy cardigan. It's lovely. Matched the online image. Soft material. Good sizing, lovely fit and fashionable.
Arrived on the date promised.
I always find Apricot good value for money.

15 June 2026
Rated 5 out of 5 stars

Lovely summer dresses

Dresses arrived quickly .
Very happy with them.
Good quality & fit.
My fault, but I forgot to add the discount code I had . I enquired afterwards if it could be subtracted from my what I'd paid but unfortunately it couldn't.

13 June 2026
Rated 4 out of 5 stars

Maxi skirt with belt

Bought a cotton maxi skirt. The skirt looks good and was good value price-wise. That does mean the cotton is pretty thin and there’s a nylon petticoat which is bit clingy and hot but as I said, for the price , I was perfectly happy with it.

22 June 2026
Rated 5 out of 5 stars

I love Apricot clothing

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been despatched, then got a further email to say my refund had been processed, which confused me as I had not been notified that one of the items were out of stock.
The clothes are lovely and fit perfectly. There was a note inside delivery about the refunded item.

20 June 2026
Rated 5 out of 5 stars

collect my order from the store

Being able to collect my order from the store was more convenient than having to wait to order while I was away from home, I picked it up on the day I returned, perfect fit, love the dress

14 June 2026
Rated 1 out of 5 stars
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Anne,

Thank you for getting in touch.

We have now sent you a new password reset link. Please check your inbox, including your spam, junk, and promotional folders, as it may have been filtered there.

If you are still experiencing any issues, please don’t hesitate to contact us at cs@apricotonline.co.uk, and we’ll be happy to help further.

Kind regards,
Joss

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