First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more
I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more
I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more
Company details
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.co.uk
4.4
Excellent
20K reviews
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Really disappointed that you cancelled…
Really disappointed that you cancelled my order after I had confirmation that you'd despatched it.
19 June 2026
Reply from Apricot Clothing U.K.
Hello,
Thank you for your message.
We’re sorry to hear that your order was refunded and for any confusion caused by the automated email. Looking into this, I can see that a a member of the team sent you an email to inform you that this was due to it being out of stock when we went to pick it.
Please accept our apologies for any disappointment caused on this occasion.
Kind regards,
Rachel
Prompt delivery
Prompt delivery. I have returned one item and still waiting for my refund.
19 June 2026
Waited for ages got these to come back…
Waited for ages for these to come back in stock .. love them. Super fast delivery
19 June 2026
Such a great choice of clothing always…
Such a great choice of clothing always . Have been a very happy customer for many years now . Extremely good quality of clothing that I have bought and at a reasonable price compared to other brands . Great service , will continue to purchase from you . Thank you
11 June 2026
Baggy
The delivery was fine. The only problem with both of the tops was that you can see the bra as the sleeve hole is too big.
19 June 2026
Cream linen top
Brilliant delivery came so quickly.
Great Quality top have bought a few Apricot items in the past all been fantastic.
12 June 2026
Ordered a lovely jacket
Ordered a lovely jacket, got a discount and shipping was free. Jacket arrived the next day, was true to size and was exactly what I hoped for. All round great shopping experience!
19 June 2026
Parcel not recieved
19 June 2026
Reply from Apricot Clothing U.K.
Hello,
Thank you for your message.
We're sorry to hear that you did not receive your order in the timeframe expected due to a delay with Evri.
Looking into this, I can see that this has now been delivered to you.
Please accept our sincere apologies for any inconvenience caused on this occasion.
Kind regards,
Rachel
Easy to navigate and order
Easy to navigate and order. Very happy with item of clothing even though I had to lose a lot of material having it shortened.
19 June 2026
“I already have this dress in two other…
“I already have this dress in two other colours and absolutely love them, which is exactly why I bought this one. I’m not disappointed at all — the fit and style are perfect. Such a flattering dress
19 June 2026
When went to collect the dress the…no dress when went to collect
When went to collect the dress the store told me that they have been told the deliveries of clothes have been delivered and mine was among the orders that day, but the store have not seen them, so no dress to collect. No offer of a refund or no communication on what will happen now! Not happy ! Either please sent me another dress with the 15% discount for a new customer or I wish for a refund please, the store is Hempstead valley
19 June 2026
Reply from Apricot Clothing U.K.
Hi,
Thank you for your message.
We're sorry to hear that you have not received your order.
Looking into this, I can see that a member of the team has since been in touch to advise that your order was unfortunately lost in transit and a replacement has now been arranged for you.
Please accept our sincere apologies for any inconvenience caused on this occasion and we hope to provide you with a smoother shopping experience in the future.
Kind regards,
Rachel
So difficult to communicate with when…
So difficult to communicate with when you have an issue like returning an item. Would not recommend
12 June 2026
Reply from Apricot Clothing U.K.
Hi Elizabeth,
Thank you for your message.
We're sorry to hear that you experienced difficulty arranging a return for your order.
Looking into this, I can see that a member of the team responded to your email the following day with instructions on how to proceed with your return.
We apologise for any inconvenience this may have caused.
If you require any further assistance, please don't hesitate to get in touch. Our team is on hand and happy to help.
Kind regards,
Rachel
Arrived quickly lovely top
19 June 2026
Came the next day excellent service
19 June 2026
Love these clothes sizing true and…
Love these clothes sizing true and quality excellent and I always get compliments
16 June 2026
Lovely trousers
Lovely trousers, exactly as described. Good communication. Delivery on time.
18 June 2026
My first purchase
The clothes are lovely. They were delivered within a couple of days. I sent a top back because it didn't suit. The returns system was easy to use.
The dress I kept is beautiful. It floats when its on. The material is lovely of of a very good quality. . Very pleased with the service and the merchandise. Can definitely recommend.
11 June 2026
Very happy with the product and the…
Very happy with the product and the service. Great delivery service!
11 June 2026
Fantastic service and quality
18 June 2026
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