Ambassador Cruise Line Reviews 

1,288
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 394 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly friendly, helpful staff and the truly exceptional entertainment provided onboard the ships. Many people also highlight the delicious food choices, wonderful dining room service, and comfortable, spotlessly clean cabins. Passengers often mention that embarkation processes run very smoothly right from the start of their journey. Though some reviewers were not happy with unexpected itinerary changes that altered their planned holiday routes. A few other people also felt that bar service was occasionally slow or that certain aspects of the trip fell short of expectations.

What people talk about most

Staff

Clients share positive opinions on staff, noting that crew members are consistently friendly, attentive, and... See more

Service

Users describe ambiguous interactions with service, highlighting a wide split in experiences on board. While... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many customers reporting wonderful experiences and... See more

Quality

People report positive experiences with quality, highlighting comfortable rooms and excellent cleanliness... See more

Location

Customers consistently note ambiguous experiences with location, as local ports like Liverpool and Tilbury... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Overall good experience especially with the no fly no hassle leaving from our home town. Rooms are basic but comfortable with plenty storage. Staff are friendly but at times you can have a long wait... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Our cabin person was amazing looked after us very well nothing was an issue Sometimes bar service was a bit slow but not really a massive problem Over all great fantastic cruise company

Company replied

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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3.9

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(1,288)

387 reviews in the last 12 months

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Rated 1 out of 5 stars

…never again! …This was our first cruise with…

This was our first cruise with Ambassador and sadly, will be our last. We had originally booked for a cruise to see the Northern Lights and a port of call at Lerwick (11/3 - 27/3). However after paying the balance we were advised by email that due to customer feedback, an extra day would be scheduled into Norway and the Lerwick stop would be cancelled. We were very disappointed as we were so looking forward to the Scottish port as we knew it was otherwise a considered travel destination. We contacted customer services to express our disappointment, but haven’t received a reply to date!
On arrival at the dock we were told by parking staff that the ship was undergoing a ‘quick turn around’, so we had to wait to board. On arrival into a very dark and quite frankly shabby cabin, we found a pair of female’s underwear and sanitary towel in one of the drawers. It was eventually removed and drawer cleaned by a steward, but the general cleanliness of the cabin wasn’t good, ie dusty drawers and marks in toilet.
My main reason though for this review is the way we were treated when I came down with what I’m sure was food poisoning after eating in the Borough Market. My husband contacted reception and the medical team, with whome I spoke directly to the day after I was unwell. Yes, I was provided with sea sickness and Imodium, but on no occasion was the concern that I may have food poisoning (I’d only eaten on board that day), addressed. Also no offer of providing water was given despite being advised to drink fluids only. We felt very much left to our own devices. My husband wasn’t asked if I had any other medical conditions.
Yes, there was a curtesy follow-up call by medical team the next day, but to be honest, I’d made up my mind to purchase cleaning products at the next port and clean the bathroom/cabin ourselves.
In general though, the cruise was quiet with more quizzes (if this is your thing), to shake a stick at! However their saving grace were the amazing entertainment teams where the shows were entertaining, professional and exceptional. They worked so hard despite rough sea conditions.
Talking of rough seas, I don’t profess to be able to Captain a ship, but it’s evident that this vessel can’t handle the unpredictable Norwegian seas! The port of Narvik (added on) was cancelled due to weather, so we spent five very uncomfortable days returning to Tilbury.
Considering we spent this amount of time at sea, there’s been no offer of recompense from the company.
Ironically, the next cruise from Ambassader which was again heading to Norway, changed their itinerary to the Baltic region due to bad weather conditions.
I totally understand customer safety but again, it’s evident these ships are not suitable for potentially such rough seas.
I’m anticipating the standard response of ‘please contact our customer relations’to this review, but have no confidence that anything will be offered to compensate a very expensive and stressful holiday.

11 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards

Guest Services Team

Rated 5 out of 5 stars

Great value for money

Love the ship and it's character.
Staff friendly
Food very good both restaurant and buffet and something for everyone.
Good value for money

11 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

March cruise on ambition 5*. got home from a Norway & northern…

Just got home from a Norway & northern lights cruise on ambition sadly because of really bad weather for safety reasons our itinerary had to change to a Baltic cruise it was reassuring to travel with a company & captain &crew who put our safety first & worked really hard to put together a new itinerary in such a short time we really enjoyed it & the ship where the crew worked hard always with a smile to keep our cabin & everywhere on the ship clean we also enjoyed the entertainment especially the specially shows we saw in the theatre & bars & we will be travelling with ambassador again & have already booked for another try for the northern lights

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!

Thank you for your returning loyalty . We look forward in welcoming you back on board again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Very responsive customer service…

Very responsive customer service department (Aimee in particular)
Sorted issue out fully with no problems

7 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great first time on Ambassador

We went on the Greatest hits radio escape & it was absolutely fantastic.
The atmosphere was electric and the staff were just excellent.
It was a cruise that everyone just wanted to have a great time and it showed throughout the week.
The entertainment on the ship from the shows and bands to organized Quizzes was so enjoyable.
The cruise director was a really friendly guy and done a great job letting passengers know what was going on around the ship.
The fine dining experience we had was outstanding.
Like the Captain said they might not be the biggest ship but 100% they are the most welcoming
All the crew work as one & the singers & dancers in the theatre are one of the best we have seen.
We will definitely be on board again soon.

27 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Avoid

Pros. Comfortable bed, Powerful shower, Cupboard space.
One server in the bar near the casino was excellent, name of Bayo from Bali...1st class attitude and always a smile. And at Buckingham evening meals, Riswajit and Sharahat. Hard working under extreme conditions (lack of staff).
The rest is not pretty...
Asked 4 times for help with the ancient and pathetically small safe, before I got that help. So small, you cannot place an iPad in there. The A/C was way too hot on arrival. It took 3 attempts to get it cooler. You pay for filtered tap water! Even on the top level drinks package. Service, 90% poor. Rudeness of some serving staff. Worst staff were in the observatory. On tuesday at 1405, I tried to get a drink and was told to come back in 5mins as they were not ready to start serving drinks..."we start at 2pm". I pointed out that it was 1405. He ignored me. I walked away. At the SW19 bar, my wife asked for a Virgin Pina Colada strawberry..she was given a regular one. The server argued that it was Strawberry...it was yellow! Rather than admit a simple and forgivable mistake they wanted to argue over it. Total disrespect.
Breakfast...toast, not toasted, very mean with it, bircher inedible, no jams offered, marmalade only. Poor coffee and very mean with it. Why no coffee pots? Ketchup in a plastic bottle at dinner! Food in general, dinner...mean portions, particularly the veg. Dessert served with spoon, but no fork.
Wines..terrible. I took a look at the most expensive wine on the "PREMIUM" list, at £26.00...available on-line at $7.00 It tasted like cheap Spanish plonk...it was. There was no sommelier to advise. But then, you cannot advise on such poor wines. We took the drinks package at £500, as we were told that it covered all drinks. That was a lie. If you wanted an IPA, you had to pay 50% of the normal price! Same for a can of Guinness! Wow.
At the cafe, £7.50 for a slice of cake! And it was not a pleasant piece of cake. Funny that the price is not displayed.
Bingo and quizes, cannot get a seat at venues that were too small for the event. Wifi failed on several occasions for the card readers, so some drinks orders were taken on trust.
We gave up on breakfast for the last 3 days. I actually lost weight during 7 days on Ambience. I am amazed at the good reviews that Ambience have received, I can only imagine it i from the gluttons to spent their time in the zoo that was the buffet, cramming as much as they could. We witnessed it on the first day and realised it was not a good or healthy environment in which to take a meal. For the record, I have cruised with 4 other companies, and Ambassador was a shockingly poor cruise in comparison to others that I have taken. In summary, the ethos of 90% of the staff is that of disrespect and distain. Most of the staff appeared unhappy, disinterested and clearly not motivated. The company are clearly and quite deliberately running this ship on a shoestring mentality, not merely using the cheapest ingredients, but making sure it is difficult to get a reasonable portion.

27 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Wonderful cruise.

Cruise ports of call and very friendly staff in all departments, made this cruise.

19 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First Time Ambience

My first time cruising onboard Ambience. But my second time with Ambassador Cruise Line. On Embarkation Day. I arrived at my Check In Time of 12:30. The Check In process was efficient. As I provided all the information before online. Cabins were ready by 14:00. And luggage appeared shortly after. Overall the cruise was a great experience. The only negative was the hot tubs. One was cold and the other too hot. No working jets. The pool was good. Apart from being way too cold. For a colder climate cruise. Otherwise it was a great experience. Surpassing my previous experience with Ambassador Cruise Line. I would certainly consider another cruise onboard Ambience.

27 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon for your third cruise .

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great destinations and many of them…

Great destinations and many of them with a sea day between most of them. Staff enjoy their work and supporting the passengers. Cater well for solo passengers

2 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Splendid Mediterran

We had a wonderful holiday made extra special by the crew. The crew Bent over backwards to ensure that everyone had everything they needed to have an enjoyable time. When I go on Ambassador I feel like I am arriving home.

19 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good afternoon ,

Thank you for your kind words!

We very much look forward in welcoming you back on board again soon.

Kind Regards

Guest Relations Team

Rated 4 out of 5 stars

Ambition Med

Staff as before are all excellent. Entertainment however was not as good as on our previous trips on Ambience.
Although the shows were brilliant we thought there were many days without a show.
Films were shown on port days and would have been better on sea days.
The port previews should have been available in the cabin. The TV selection is poor and could be enhanced with a sport channel.
There’s not a comfortable chair on the ship, unlike our favourite place on ambience, the observatory.

19 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Wonderful staff, food and destinations

Wonderful staff. Woderful food. Wonderful destinations.
I enjoyed the light coloured decoration in cabins.
Service was fantastic

20 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fabulous Caribbean Cruise

Good food, excellent staff, great entertainment and lectures and a fantastic itinerary meant this was a fabulous holiday

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Ambassador Ambience best staff

Ambassador Ambience have the most wonderful people working on the ship, in the Borough market Theresa and Chewy the waitresses where the kindest and most helpful people you could meet,a credit to the Ambassador cruise line,Also Ivan our cabin steward gave us a great service.

11 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

The friendliness of the crew.

The friendliness of the crew.
The variety and quality of activities on board.
The quality and presentation of the food was exceptional as were the specialty dining options.
The swimming pool is not user friendly being very deep (about 6 feet) from end to end, having poor access steps for users with mobility problems.
The hot tubs did not work properly which they also did not the year beore

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

I loved 🥰 every minute on board the…

I loved 🥰 every minute on board the ship 🚢 was superb and my cabin was first class. The Buckingham restaurant was top notch and my favourite place was the purple turtle 🐢. I hope to travel again but being a solo traveller it is hard to book with you. Anyway first class I would recommend you to all my friends and family bravo 🙌

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the wonderful feedback!
I will forward your comments on .

We will hopefully see you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Helpful and friendly crew

Helpful and friendly crew, great entertainment staff and we learnt how to play the ukulele with Rolling' C's

30 January 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Very Helpful Staff

Last night I booked a cruise for this year (2026) But it turned out that I had booked for 2028.
So, this morning I phoned Ambassador customer service, and a very helpful person spoke to me. As there were no cruise I could book for this year, I have been given a full refund.
I am sure we would have had a great time.
PS. I usually only use trust pilot to complain. But have excellent help from Ambassador Staff.

26 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Boarded a cruise to the Artic region

Boarded a cruise to the Artic region. Storm warnings had been in force for 3 days but we were told it would be bumpy but we could still go. In the middle of the North Sea they changed their mind and took us on a cruise I most certainly did not want to go on to the western cities of the Baltic. A much cheaper cruise had I booked it. No recompense

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards

Guest Services Team

Rated 5 out of 5 stars

My first time on Ambassador after 45 other cruises.

The overall package of entertainment, food, staff, general srvice, the ship itself (comfort & presentation) and value for money

4 February 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!

We look forward to seeing you again for your second cruise with Ambassador Cruise Line.

Kind Regards
Guest Relations Team

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