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I grew up watching the women in my family— my grandmother, my mother, my aunts - care for new mothers with deep wisdom and unwavering love. Their knowledge wasn’t written in books or found in clinics; it was passed down from generation to generation, a living tradition of nourishment, healing, and community. They learned from the women before them, who learned from theirs. And now, I am carrying this wisdom forward. In those early days after childbirth, when a mother was at her most vulnerable, I saw how food became medicine, how warmth and rest were sacred, and how the presence of other women was as vital as any remedy. These practices weren’t just about physical recovery; they were about strengthening the bond between mother and child, honoring the transition into motherhood through the support of a village, and ensuring the well-being of both. But as our lives have changed, these traditions have started to fade, replaced by fast-paced routines and modern conveniences that often overlook the deep needs of a postpartum mother. This wisdom holds incredible value and I want to bring it to mothers so that they are supported in their journey. This is why Yuri was created - to bring these time-honored practices in a way that fits into the lives of modern mothers. Yuri is a new postpartum products & services company that will bring generational wisdom in a way fitting to modern motherhood. But more than a product, Yuri is about community. Yuri is about reconnecting women to the traditions that have nurtured mothers and babies for centuries. Yuri is about preserving generational wisdom so that it continues to serve not just us, but the mothers and daughters who come after us. Through Yuri, I hope to honor the legacy of the women before me and bring maternal and infant nourishment to every woman who needs it. Because no mother should have to navigate this journey alone. Because generational wisdom still has a place in our modern world. Because motherhood deserves to be supported, cherished, and celebrated. Neekita Patel, Founder of Yuri
London, United Kingdom
Yuri's Matri Poshan bars are a god send.
Wholesome, delicious bars that supported my breastfeeding journey. You can tell they are made with so much love & care. There's nothing like this on the market and I will be ordering some more!
Works like magic and tastes soo good. I'm really impressed with the results and the taste. The owner is also very empathetic and easy to talk to! I love that it's all homemade natural ingredients from generations
Thank you ❤️
I discovered the Lactation and nourishment bars a few days into postpartum. My milk supply was low and my general energy levels felt unbalanced.
I was searching for a product that was natural and easy to consume. The Yuri bars were that and more. It is packed with natural ingredients that truly felt healing. I was particularly impressed by the balance of the flavours.
The first morning I had the bar with a cup of coffee, It felt like a much needed warm hug. I immediately felt a shift in my mood. Above all, my baby appeared more satisfied after her feeds which is the most comforting feeling.
More than anything, I really appreciated the customer service. Their attention to detail and commitment to customer satisfaction are truly remarkable.
Shema Begum
It’s been a game changer in my health and fitness journey.
After a long day at work, I reached for Matri Poshan — tired and craving something comforting. To my surprise, it was not just tasty but also energizing. Even half a slice gave me the boost to tackle evening chores!
Crunchy, sweet, and delightfully satisfying, it's becoming my go-to snack. Whether with tea or on the move, it fits perfectly into my day. It's more than just a postnatal treat; it's a nourishing option for anyone seeking a wholesome alternative to protein / energy bars
I also added it to my morning routine — a bar leaves me feeling energized for hours. It's hearty, nourishing, and truly supports my demanding lifestyle. Being a woman in my 30s and struggling multiple responsibilities this snack made me feel energised and healed my hormonal health thereby increasing overall health.
What an excellent idea, extra nutrition and care when it's needed most. I loved the taste and it was beautifully presented.
Love the taste of these nourishment bars, as its less sweet and you can definitely taste a good amount of saffron and almonds in it.
Being a breastfeeding mum to a 2 and half year old toddler makes me constantly crave for a snack on the go! These bars have been a saviour not only because they are made from ingredients that are available in my cupboard but they also help with lactation.
My husband and son are big fans of it as well, so I definitely got competition on who gets to it first!
I ordered a pack of Matri Poshan bars - they arrived quickly and were beautifully wrapped. The bars have clearly been made with a lot of care and love - aromatic, tasty and crumbly! Thanks Yuri!
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