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Review summary

Created with AI, based on recent reviews

Evaluating 37 reviews, most reviewers were let down by their experience overall. Customers frequently complained about poor quality, noting that recent material changes caused severe skin irritation, discomfort, and unexpected leaks during daily activities. People also mentioned that the products were not as absorbent as before, felt rougher, and featured an unpleasant strong perfume. Some reviewers were happy with certain options, describing them as comfortable, reliable, and offering great protection without feeling bulky. A few consumers found that these specific alternative items stayed securely in place and kept them feeling fresh throughout the day. These individuals appreciated the performance of those particular selections despite the widespread design changes.

What people talk about most

Product

Consumers find product quality to be ambiguous, as many long-time reviewers praised the brand's reliability... See more

Quality

Clients share negative opinions on quality, expressing deep frustration over recent changes to the materials... See more

Price

Users describe strong dissatisfaction with the price, noting that poor quality makes purchases not worth the... See more

Website

People report negative experiences with website functionality, noting that consumers cannot find acknowledged... See more

User experience

Reviewers express strong dissatisfaction regarding the user experience, despite long-term loyalty and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

New pads, new material - POOR quality. Now pads don't absorb at all. The material was the main difference between "Always" and other brands, but now there's no point to pay more. Even comparing to oth... See more

Rated 1 out of 5 stars

The new pads feel completely different from the older ones. The top layer doesn’t seem to absorb the same way anymore. I’m really disappointed because this used to be such a trustworthy product, an... See more

Rated 1 out of 5 stars

I , like many, am very disappointed in the new Always Infinity flex protect pads. I really don't feel confident in using them as I have had a couple of incidents which I have never had before. The bo... See more

Rated 1 out of 5 stars

Used allways all my life I’m now 36, sinse changing the quality I’m going to have to stop using allways, don’t even no where to begin to what other product to use. I get itchy and my lips burn and s... See more


1.3

Bad

TrustScore 1.5 out of 5

229 reviews

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4-star
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1-star

No history of asking for reviews

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1.3

All reviews

(229)

99 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Horrible inprovement

Horrible inprovement. I used always all my life and now will switch to something else. No obsorvsion at all. I never bleeded through, now every single time. Eveything is eatching and the overall feeling is so bad. Also what triggers me is a silence from the brand on the obvious feedback

10 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor absorption

Don't absorb as well as the old version. In fact everything just runs off the sides. No way can i tryst these anymore. Really don't like them and will be changing brands after 30 years of using them! Very disappointed.

20 February 2026
Unprompted review
Rated 1 out of 5 stars

I have used these for years

I have used these for years. They have always worked well.
I now have 2 new packs with a strange smell. Cheap pine perfume. Rough and not well padded. Poor absorbency.
I have been treating myself for itching,really sore in places where the towel touches my skin. Agony at times.
I thought it was because I have been taking antibiotics and that was where the soreness came from.
Glad that I came to this forum.
I use at least 365 of these pads per year.
Guess I will be spending my money elsewhere.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

Used allways all my life I’m now 36

Used allways all my life I’m now 36, sinse changing the quality I’m going to have to stop using allways, don’t even no where to begin to what other product to use. I get itchy and my lips burn and so much irritation. Such poor quality now and not worth the price.
I thought it was just me, I’ve been wondering for ages now till speaking with someone and we London to each other about our periods and pads, and reading other peoples views I’m so glad it’s not just me.

8 January 2026
Unprompted review
Rated 1 out of 5 stars

After changing the product it's not… the same

After changing the product it's not worth the money.

Why did you change the product it work perfect. The new pad are useless not absorbing quickly. Leakage. Burning and irritation under neath. Never had it in the past.

Very disappointed with the new always.

Must look for a other product.

28 December 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality of new pads, higher price

New pads, new material - POOR quality. Now pads don't absorb at all. The material was the main difference between "Always" and other brands, but now there's no point to pay more. Even comparing to other brands, always is no longer provides competitive product. I believe material change happened due to cost optimisation, but still the end price is only increasing. And this is all knowing how much women depend on their product. I suggest everyone stop buying, until brand gives comments

18 December 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed With the New Material – Not the Same Quality Anymore

The new pads feel completely different from the older ones. The top layer doesn’t seem to absorb the same way anymore.

I’m really disappointed because this used to be such a trustworthy product, and now I don’t feel confident using it during my period. I hope the company listens to its long-time customers and reconsiders the formula or at least offers the previous version again.

2 December 2025
Unprompted review
Rated 5 out of 5 stars

ESSENTIAL FOR MEDICAL TRIPS

83 YEARS OLD
DISABLED
WITH MANY HEALTH ISSUES
MOST CONCERNING
"PINK" AND "PERIWINKLE" CANCER

THE 👹 THAT LIVES IN MY STOMACH
CAUSES EXTREME 😳

RESULTING IN A HUGE PURCHASE OF
INCONTINENCE PRODUCTS

WITH A LOW INCOME
THIS IS A MASSIVE PROBLEM

IS ANY BODY LOOKING FOR TESTERS ? 😢

MY AUTISTIC/GERMOPHOBIC SON
USUALLY BUYS THEM IN SUPERMARKETS

ENTIRELY WRAPPED-UP
SMELLING OF PEACH, ORANGE, LAVENDER ........
COMPULSIVE INSPECTOR
OFTEN SOUNDS LIKE "MR BLOBBY"
PUSHING A TROLLEY
PULLING A TROLLEY

SUBJECTED TO A LOT OF 🤬🗣️
PRONE TO PANIC ATTACKS

HE LOVES VISITING
THE "BLADDER WEAKNESS" SECTION 😱

IN MY OTHER REVIEWS
I MENTION HOW
SOME PURCHASES
HAVE HELPED DEAL WITH ISSUES

MANY OF THE REVIEWS HAVE BEEN BLOCKED
ON THIS SITE AND A RIVAL
OTHERWISE
I COULD BE CONSIDERABLY MORE HELPFUL

READ THE DESCRIPTION BY "ALWAYS"

IF IT WAS INACCURATE
BOGUS
THEN WHY IS IT MY "GO-TO PRODUCT"

IT IS ESSENTIAL
INCONTINENCE PADS EXCEL

I 💝 THE NHS
IT HAS SAVED MY LIFE FREQUENTLY
BUT YOU WAIT....................
ON LISTS
AND IN CORRIDORS

OBVIOUSLY CHRONIC 😳
REQUIRES ABSTAINING FROM FOOD
BEFORE I LEAVE THE HOUSE

ONLY LEAVE THE HOUSE FOR MEDICAL REASONS

"ALWAYS" IS NOT A "MIRACLE"
SPARE YOU THE DETAILS

THEY DO NOT CLAIM TO BE
THERE ADVERTISING IS GENUINE

THE GOVERNMENT PROVIDES FREE MEDICINE
FOR MANY OF US
INCONTINENCE PADS ARE ALSO ESSENTIAL
GREATER FINANCIAL ASSISTANCE
WOULD BE MOST WELCOME

12 November 2025
Rated 1 out of 5 stars

No confidence in using the new Infinity Flex protect!

I , like many, am very disappointed in the new Always Infinity flex protect pads. I really don't feel confident in using them as I have had a couple of incidents which I have never had before. The box says no leak- NOT ACCURATE!
I would love to speak to someone about this as they seriously need to go back to the drawing board to win back customer confidence!

20 October 2025
Unprompted review
Rated 1 out of 5 stars

I am very disappointed with their new…

I am very disappointed with their new pads. They used to be very good with high absorbing functionality however since they have changed them, they always leak and for first time in my entire life I had a huge leak on my pants while shopping and had to go back hole. Very frustrating

4 October 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed

I am very disappointed with Always. Something has changed with their pads and liners and I can no longer wear them. I am extremely highly sensitive to chemicals and materials. They smell far too strong now and don't feel the same. After wearing them for a few days last week I was left feeling very ill and sore. I have switched them for an unscented leading brand and now I'm back to my "normal" state and the soreness and discomfort have completely disappeared. I will not be using Always again. I wrote to them about this, sharing my personal struggles with chronic health and how their product have increased my struggles. They didn't even acknowledge my struggles and the fact I am dying. Not even a "I'm sorry to hear that." A very uncaring brand.

25 September 2025
Unprompted review
Rated 1 out of 5 stars

I use the always platinum secure night…

I use the always platinum secure night pads and I use to love always products but they have changed the top layer it use to be comfortable but the change says its a gentle touch but the best way I can describe it I can have a pad on for an hr or 2 hrs or longer the amount of time does not change the fact that its like I get nappie rash its always sticking to my skin I need to look for either a different brand or find a different always product because it is starting to become painful

14 August 2025
Unprompted review
Rated 1 out of 5 stars

incontinence pads

incontinence pads. The ads are misleading who only pees 4 times in a day? They dont work causes embrassing mishaps. You sent and email apparently then a survey to ask what I thought of your suggestion.? What email what suggestion? Who pees 4 times a day 4 times a visit to the bathroom.

31 August 2025
Unprompted review
Rated 1 out of 5 stars

The advert is disgusting

The advert is disgusting. Bulky pee pads. Who speaks to their friend about this? Maybe the ad men didn't have any better ideas. They should get a life and think up something better rather than degrading women. These items are not sexy.

3 July 2025
Unprompted review
Rated 1 out of 5 stars

I wish I could give 0 star

I wish I could give 0 star. Why fix what is not broken Always. Wokism I guess, SMH. I have always used always and my favourite product was the secure night but now even the size 5 feels like a 2. It is such a disgraceful product, absolutely rubbish causing soils and leaks even when you've just had it on. You might as well not have it on. Absolutely disgraceful what they've done!

23 July 2025
Unprompted review

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