Alliance Group Reviews 

515
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their dedication, professionalism, and commitment to helping agents and their clients. People frequently highlight the exceptional service, noting the comprehensive training, valuable resources, and outstanding support provided from day one. Reviewers appreciate the positive work environment, feeling valued and supported, which contributes to an overall smooth and easy user experience. The company's commitment to education and providing high-value information is also frequently mentioned, ensuring agents are well-equipped. However, some people mentioned that one specific presentation was disappointing, though this was an isolated comment amidst overwhelmingly positive feedback.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their professionalism, helpfulness, and... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the valuable training resources,... See more

User experience

Users describe positive interactions with user experience, consistently highlighting the continuity of... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding the offerings to be highly... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Train... See more

Company replied

Rated 5 out of 5 stars

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out.... See more

Company replied

Rated 5 out of 5 stars

I've been working with Alliance group for more than 3 years now and since the beggining they have done a great job as IMO and helping our Brazilian community a lot. They are also very professional and... See more

Company replied

Rated 5 out of 5 stars

Everything that Alliance does is top notch. From the carriers they had speaking. To their home office experts who presented on the marketing opportunities they provide. The quality of the entire acade... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Marketing Agency
  3. Non-Bank Financial Service

About Alliance Group

Written by the company

As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.

Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.

We're the leader in Life Insurance with Living Benefits.

Contact info

4.9

Excellent

TrustScore 5 out of 5

515 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(515)

112 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great presentations!

Very knowledgable group. Love the videos. The illustrations demo was especially helpful.

14 July 2026
Alliance Group logo

Reply from Alliance Group

Agreed, those illustration trainings were on point! Thank you, Nancy!

Rated 5 out of 5 stars

Absolutely great service

Absolutely great service. Very responsive to emails and on pending new business. Barbara is a gem!

14 July 2026
Alliance Group logo

Reply from Alliance Group

Barb is absolutely a treasure (and we do treasure her!). Thank you for recognizing it, Dale!

Rated 5 out of 5 stars

This meeting provided great information…

This meeting provided great information and was very interactive friendly. The breakdown of the products was very informative and the examples provided by the Partners was great.

14 July 2026
Alliance Group logo

Reply from Alliance Group

That's great to hear, Jesse. We love our partners and we agree; they knocked it out of the park!

Rated 5 out of 5 stars

Samuel and Steve do a great job of…

Samuel and Steve do a great job of explaining benefits and carrier benefits. I was viewing as a refesher.
Thanks again!

14 July 2026
Alliance Group logo

Reply from Alliance Group

Very much appreciated, Eddie! Great to see you on the call - thanks for the vote of confidence!

Rated 5 out of 5 stars

Training Appreciated

The continuity of the information provided was great. I like that you have the carriers involved in the training

6 May 2026
Alliance Group logo

Reply from Alliance Group

We could never leave our awesome carrier partners out! Thanks for the kind words, LaDonnia!

Rated 5 out of 5 stars

Took a sales person, to get a result on a cancellation insurance claim.

After many phone calls regarding my claim , from January 2026, I wasn’t getting anywhere. Told exactly same thing each time. Emails were not even acknowledged.
I then contacted Theresa H, who was in the sales department. Theresa was very sympathetic and agreed the claim should not have taken this amount of time, after she had checked out the status.She did everything she could to have the claim expedited.
After almost 4 months of trying to find out more myself, the claim was completed and the cheque received, 10 days after Theresa had intervened for me. She was very sympathetic, asked lots of questions to get this done. She contacted me all through the process .
I felt very confident with her. Thank you so much Theresa.

The actual claim process was not a good experience at all, as mentioned at the start of this review, told the same story at each call, no reply to emails, a totally frustrating experience when trying to get back from cancellation insurance purchased.

5 May 2026
Unprompted review
Alliance Group logo

Reply from Alliance Group

Hi Denise - don't believe you have the right company, as we don't pay claims nor have a team member named Theresa. Glad to hear you got your issue sorted, though!

Rated 5 out of 5 stars

I’ve had a really great experience with…

I’ve had a really great experience with Alliance Group so far. Everyone on the team is very friendly, welcoming, and supportive. Anytime I have questions or need help, there is always someone available to respond quickly and guide me in the right direction.

The company provides a lot of valuable training resources, strategies, and support systems that truly help agents grow and improve their business. I also really appreciate the positive culture here. People are encouraging, professional, and genuinely want to see each other succeed.

Recently, I had the opportunity to join an amazing 5-star resort trip to Mexico, and it was such a wonderful experience. It was fun, well organized, and a great chance to connect with other agents and leadership.

Overall, I’m very happy with my experience at Alliance Group and grateful to be part of such a supportive organization.

6 May 2026
Alliance Group logo

Reply from Alliance Group

That's fantastic to hear, Regina! Thanks so much for posting this great review of your experience thus far with Alliance Group.

Rated 5 out of 5 stars

Perpetually 5-stars

Perpetually 5-stars. Great organization that puts emphasis on the right things; being better together and bringing valuable benefits and protection to all of those they care for.

6 May 2026
Alliance Group logo

Reply from Alliance Group

Awesome. David! We love us some GSL as well!

Rated 5 out of 5 stars

Tailored Experience

The training met expectations in terms of both time and content.

25 March 2026
Alliance Group logo

Reply from Alliance Group

Glad to hear we hit the mark, Luis!

Rated 5 out of 5 stars

A Company that Cares

The organization always provide great training information for their agents. I was recently on an annuity webinar that I could only attend for an hour and half. I received so much good information in a short amount of time.

25 March 2026
Alliance Group logo

Reply from Alliance Group

We really do care, and are so happy to hear that it comes through! Thank you Carolyn!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look