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AJ Bell Reviews 

15,923
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 6,229 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and clear explanations, making interactions pleasant and productive. Many people highlight the excellent customer service, noting quick response times and the ability to speak with a real person without long waits. Reviewers also appreciate the efficient and straightforward service, often describing the user experience and transfer processes as easy and well-communicated. However, some customers occasionally experienced technical or platform frustrations, including login difficulties, issues with setting up certain features, or slower dealing speeds compared to other providers.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their competence, efficiency, and helpfulness in resolving... See more

Customer service

People report positive experiences with customer service, highlighting quick response times and helpful... See more

Service

Reviewers highlight positive aspects of service, often praising its efficiency and speed, with many noting... See more

Response time

Customers consistently note positive experiences with response times, with many reporting that calls are... See more

User experience

Clients share positive opinions on user experience, with many praising the simple and easy-to-follow... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand h... See more

Company replied

Rated 5 out of 5 stars

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed w... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

Opened my first account with AJ Bell a few months ago. The webchat is really quick and the staff are very responsive and helpful. They explain things in simple words. Sometimes I just need some rea... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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4.9

All reviews

(15,923)

5,882 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

professional

professional, friendly, courteous, knowledgeable and ever willing to help the customer

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Jayant

We're delighted to hear that our team was professional, friendly, courteous, knowledgeable, and always willing to help. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

On reflection

I initially posted a review expressing a measure of disappointment at an order having been placed with a view to possibly being satisfied later in the day, within the limits specified. That disappointment was caused by having had deals in the stock settled immediately just a minute or two later via another broker.
However a phone call from Mike Cafferty earlier this evening went a long way to explaining the issues involved, not least that the order placed was for a multiple of the normal market size in a stock that had been the subject of minimal activity today. A detailed explanation of the workings of market makers added to my understanding of the issues involved. In short, I believe that I was was too hasty in expressing my initial view. Thank you Mike for your very detailed explanation.

23 July 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning Freda

We are truly grateful for your updated review and the five-star rating. We are happy to hear that our colleague was able to provide a comprehensive explanation regarding your order. Your feedback is invaluable, and we appreciate you taking the time to share your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Professional company

Professional company
Quick to answer queries
Fees can be a bit high dependent
And no fractional shares

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Rob

We're glad to hear our team's responsiveness was helpful. We're thrilled to hear that you've had a positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great service

Great service, spot on

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Dee

Thank you for taking the time to leave us a review! We're so pleased to hear that you experienced such excellent service from our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Quick process transferring all holdings…

Quick process transferring all holdings in specie. Only issue was being unable to amend the cost of a holding which merged with the same one in AJB.

22 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Steve

We're glad to hear the transfer process was quick for you. Thank you for kind review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Your assistant was very helpful

Your assistant was very helpful and accommodating.

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Jeremy

We're so pleased you found our assistant very helpful and accommodating. Thank you for your kind words and for taking the time to share your feedback! We truly appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Online chat help was good once I got…

Online chat help was good once I got past the AI bot

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Rob

Thank you for leaving us a review! We're delighted to hear that you found our team so helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent service

Excellent service, really quick to understand and resolve my issue

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Tim

We're so pleased our team provided excellent service and was really quick to understand and resolve your issue. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Clear and straightforward advice

Great advice provided to me by Jamie with clear steps given in a professional and courteous way. Well done and thank you !

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Les

We're so pleased to hear that our team member provided such great guidance with clear steps in a professional and courteous way. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 2 out of 5 stars

They suck at placing deals.

They suck at placing deals.
Rather than place a deal or honour the price at the time you request the deal to be made, you're waiting 48 hours or more before they get around to doing it. By which time, the price has risen giving you no benefit at all to judging an investment at the right time. Whether they're doing this on purpose to give themselves the best advantage within a 48/36 hour window once you're already locked in I can't be certain. I'm skeptical.

23 July 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon Chris

We appreciate you taking the time to share your feedback regarding your experience with our platform. We're sorry to hear that you are not happy with our services.

I’ve sent you a request for further information via Trustpilot. If you could kindly respond to this, we will arrange for someone from the appropriate team to investigate this for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Toby

Rated 5 out of 5 stars

Very helpful customer services…

Very helpful customer services regarding partial drawdown of SIPP

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Ian

We're so pleased to hear that our customer service team was very helpful regarding your SIPP. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Sorted my problem

Sorted my problem and were quick and efficient. Thank you.

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Julie

Thank you for your review! We're delighted to hear that we were able to quickly and efficiently resolve your problem. We appreciate your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Inquiry about how to choose right investments

Telephone call with customer service helped me navigate around the website to look at good investments for me and the performance track record.

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Maria

We're so pleased to hear that our customer service team was able to assist you in navigating our website and exploring investment options. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Good assistance with a Login issue

Called in with a Login issue. I was assisted by Roshan who was very helpful, knowledgable and patient. Thank you!

23 July 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning

We're so glad to hear that our team member was able to assist you effectively with your login issue. We appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent experience

Friendly, courteous, knowledgeable agent who responded and answered all my questions promptly. Excellent experience.

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear that our agent was friendly, courteous, and knowledgeable, and that all your questions were answered promptly. Thank you for your excellent feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I found the lady I spoke to helpful and…

I found the lady I spoke to helpful and pleasant.

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Andrew

We're so pleased you found our team member helpful and pleasant. We truly appreciate your kind words and feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning Mariangela

Thank you for your review! We're really pleased to hear that you experienced good communication and prompt payment. We appreciate you taking the time to share your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very efficient

Very efficient, answer straight away. Intelligent fast and productive call. Very helpful thank you

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Arabella

We're so pleased to hear your call was answered straight away and that you found it intelligent, fast, and productive. Thank you for your very helpful feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 3 out of 5 stars

Took to long

Took to long. Money in limbo for 10 days from leaving Bank Account.

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Stuart

We understand your frustration regarding the delay in receiving your funds, and we're sorry to hear that your experience with us hasn't been a positive one.

We’ve passed your feedback on to a senior member of our relevant team, who will be in contact with you shortly to discuss this further.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent service buying government gilt

Excellent service buying government gilt

23 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We are so pleased to hear that you had an excellent experience with our service when buying government gilt. We truly appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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