Not an agency I would recommend
Not an agency I would recommend.
AIA has some awesome people working in there, they started off really strong and helped me get a beautiful website up with loads of consultation and support, but when it came to the core of why I signed up to them - my meta ads, they unfortunately missed the mark in several ways.
In the spirit of complete transparency for anyone reading this review - it was not all bad, the creatives they made for me were awesome, I never struggled to get in touch with someone and there were some great ideas and assistance along the way initially...the reason they got 2 stars from me was because of the actual results and the unexpected shift in attitude when I started asking questions on issues.
The issues I raised came from the undelivered points on the agreement, which they actually notified me had been accidentally deleted on their end.
Things that I verified by looking into the history of changes to meta, user login logs and by auditing the data itself, I could see that my ROAS was consistantly under 80% when it should be over 100%, my ads were not optimised for audiences, no retargeting campaigns, no AB testing, the list goes on.
When I brought this up, itemised it all, and let them know I was looking forward to their response and resolution recommendations, I got an email dumping me as a client.
It was a really disappointing end to something that could have been resolved.
14 July 2025
Unprompted review