Adel Professional Hair & Beauty Reviews 

1,617
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 281 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that orders arrive extremely quickly and items such as professional hair dryers and colorful hair dyes are of fantastic quality. People also deeply appreciate the efficient customer service and helpful communication provided during their entire shopping journey. Some reviewers were not happy with delivery delays and occasionally receiving packages with missing parts or minor product damages. A few consumers also mentioned that parcels took slightly longer than expected to arrive at their front doors. Others experienced occasional frustration when shipments did not show up right away as initially promised by carriers.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, noting that orders often arrive swiftly within just... See more

Product

Clients share positive opinions on product quality, praising the wide range of items available at very... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and reliable experiences. Reviewers... See more

Order

Customers consistently note positive experiences with order processes, highlighting the fast delivery times... See more

Quality

Users describe positive interactions with quality, noting that items arrive genuine, in perfect condition,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great personal service when called to ask about an ingredient list of a Kaeso Energising Vit C Facial kit. Very pleased with the product and arrived swiftly. Highly recommend..

Rated 5 out of 5 stars

I was looking for the best price for GHD platinum + straighteners to replace my existing ones, which were broken after 5 years of daily use. Adel professional offered the best price by at least £35, a... See more

Rated 5 out of 5 stars

I am so impressed with my first order. I placed an order and less than 24 hours later it arrived in perfect condition. They kept me informed on delivery timescale, no problems whatsoever. Highly rec... See more

Rated 5 out of 5 stars

Placed an order & decided to add another item. Rang them to explain & they totally understand & refunded me straight away. I did another order with the 2 items. The lady on the phone was amazing. Grea... See more



Company details

  1. Beauty Products Wholesaler
  2. Beauty Product Supplier
  3. Beauty Supply Store
  4. Cash and Carry Wholesaler
  5. Hair Product Store
  6. Health and Beauty Shop

About Adel Professional Hair & Beauty

Written by the company

Welcome to Adel Professional

Adel Professional is the perfect destination for all your wholesale beauty products, professional haircare supplies, and salon furniture.

Since 1982 we have supplied UK hair salons, spas and barbers with the very best hair and beauty products from leading global professional hair care and beauty brands. Whether you shop with us online at Adel Direct or in any of our 11 wholesale stores, you'll enjoy an amazing array of leading products at prices you'll love!

Known for our passion and commitment to industry learning, we also offer an impressive range of hair and beauty training courses, including nail training courses, lash extensions training, hair extension training and hair colouring courses. Whatever you need to succeed in your business, Adel Professional is here to help you on your journey.

SHOP HAIR
SHOP BEAUTY
SHOP NAILS

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(1,617)

275 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I was actually disappointed

I was actually disappointed, doesn’t do anything, can’t trim , dull blades

20 May 2026
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

Hi, we're sorry to hear you've been disappointed with your purchase — that's not the standard we aim for at all. Please reach out to us directly at customerservice@adeldirect.co.uk with your order details and our customer service team will look into this for you straight away.

Rated 4 out of 5 stars

Great product and price but lost a star…

Great product and price but lost a star for delivery. The delivery partner said they'd attempted delivery; they had not - I was home all day. They then left it at a dpd shop 2 miles away. Veru inconvenient and not great considering delivery was over £7!

11 May 2026
Rated 1 out of 5 stars

Hair has snapped already got it fitted…

Hair has snapped already got it fitted two weeks ago and end are snapped and dead would not buy this hair again I am going to email and ask for refund

21 April 2026
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

Thank you for taking the time to leave a review. We are very sorry to hear you are unhappy with the hair extensions you purchased and the issues you have experienced after fitting.

Please email our Customer Service team at customerservice@adeldirect.co.uk with your order details and photographs of the hair, and a member of the team will be happy to look into this further for you 🙂

Rated 1 out of 5 stars

Order went to wrong address

Order went to wrong address. Adels wasn’t helpful now having to fight dpd

Just to clarify dpd didn’t deliver to my preference as going to an address with a different name wasn’t on my preferences. Adels hasn’t been helpful even after asking, after I had escalated it to dpd. I am taking this further as it’s a £50+ order.

29 April 2026
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

Thank you for your review. We’re sorry to hear there was an issue with your delivery.

After checking with DPD, they confirmed the parcel was delivered according to the delivery preferences selected on your account. We completely understand how frustrating this must be, and we’re sorry for the inconvenience caused.

If there’s anything further we can help with, please feel free to contact our Customer Service team.

Rated 1 out of 5 stars

I still haven't received my order and…

I still haven't received my order and tomorrow it will have been a week delivery company cant even tell me where or when my order is coming ridiculous

7 May 2026
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

Thank you for your review. We’re very sorry for the delay with your order. Unfortunately, there were some unexpected courier delays in your area which affected delivery times.

After speaking with our Customer Service team, we understand this issue has now been resolved for you. We sincerely apologise for the inconvenience caused and appreciate your patience 🙂

Rated 5 out of 5 stars

I attended a Nail Art course at…

I attended a Nail Art course at Huddersfield, Sophie was exceptional at running the course, sharing lots of helpful info and showing me lots of nail art ideas. I thoroughly enjoyed myself and can now share my new skills with my clients.
Thank you Sophie, your friendly manner put me at ease straight away hope to be back again sometime to learn more from you. Also thanks to the ladies in the shop for all your help.

5 May 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look