Ace & Tate Reviews 3,032

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 318 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and honest advice, making the selection process enjoyable and stress-free. The service, from eye tests to choosing frames, is frequently described as excellent, with many appreciating the thoroughness and clear explanations provided by the opticians. People are also very happy with the product range, highlighting the impressive and stylish collection of frames, with many finding options that perfectly suit their needs and preferences. However, some customers also noted issues with product quality, experiencing problems such as lenses hanging out of frames, glasses snapping, or causing discomfort. Additionally, a few people were dissatisfied with customer service regarding slow delivery, poor communication about orders, and a lack of solutions for product issues, leading to frustration and a feeling of being unheard.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, friendliness, and... See more

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality and style... See more

Service

People report positive experiences with service, often highlighting the great staff and efficient, friendly... See more

Quality

Consumers find quality to be ambiguous, with many praising the excellent quality of frames and overall... See more

Customer service

Customers had ambiguous experiences with customer service, with many praising the helpfulness and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have recently visited Ace and Tate Leeds Store. The customer service experience is outstanding there. Particularly Alina and Rochelle helped me choosing the right frame as well as deciding which len... See more

Company replied

Rated 5 out of 5 stars

I’ve been a happy customer for years. Even before they opened physical stores and only sold glasses online, I became a fan. They haven’t disappointed since. Their B-corp certification and collabs wit... See more

Company replied

Rated 5 out of 5 stars

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and... See more

Company replied

Rated 5 out of 5 stars

In love with the Ace & Tate store in Northcote road Battersea. Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in. Wonderfully curated collection of frames with... See more

Company replied


Company details

  1. Glasses Store

Written by the company

Thoughtfully designed eyewear! Glasses from €145 and Sunglasses from €125.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 87% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Leeds store customer service!

I visited the Leeds store with the idea that I wanted to spend a good amount of money on a well made pair of glasses that also look good. I was greeted by Rochelle who instantly jumped into action helping me try on the many different styles and once I found the right pair I explained that I am a student in Manchester she instantly gave me the option to get my glasses sent to the Manchester store for collection and also pointed out the 15% student discount which was extremely helpful.

It also took me a while to get my prescription off my opticians due to it being the Christmas period but the company was so helpful in letting me send my prescription through at a later date and are very fast at replying to emails. I am looking forward to getting my new glasses and am very happy with the overall experience!

2 January 2026
Unprompted review
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Reply from Ace & Tate

Hi Lily, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate

Rated 5 out of 5 stars

Great store here for shoppen

Great store here for shoppen, glasses where Great quality. freindly or verry professional floorworkers.
I am happy with my new glasses so i use my classes now everyday.

Jvk

30 December 2025
Unprompted review
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Reply from Ace & Tate

Hi, John! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

The shop assistants were super helpful…

The shop assistants were super helpful and friendly. I like my both pairs of glasses as well. Highly recommend!

28 November 2025
Unprompted review
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Reply from Ace & Tate

Hi, Daria! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Fantastic service

Just had the best service from the Cardiff store. The manager could not have been more helpful. Many thanks

21 December 2025
Unprompted review
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Reply from Ace & Tate

Hi, Si! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Gorgeous frames and great customer…

Gorgeous frames and great customer service

15 December 2025
Unprompted review
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Reply from Ace & Tate

Hey Melania, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Excellent quick service

Excellent, rapid service (4 working days) and very happy with both pairs of glasses I got. The staff are very helpful and the policies are customer-friendly. When one of my frames turned out to be a bit too heavy for me, they exchanged it easily and quickly. Would definitely recommend!

11 December 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Service in Upper Street

The team at Upper Street were incredible ! Super friendly and professional and made their best to accomodate all my requests ! Couldn’t be happier !!

6 December 2025
Unprompted review
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Reply from Ace & Tate

Hi Fabio, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

great service in Islington

I went in to Islington branch and the team were lovely, helpful and informative. Would definitely recommend!

13 December 2025
Unprompted review
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Reply from Ace & Tate

Hi Chris, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate

Rated 5 out of 5 stars

Amazing customer service!

Brilliant customer service in the Islington branch! The staff go above and beyond to help you find what you are looking for whilst not feeling pressured to make a snap choice. Highly recommend!

13 December 2025
Unprompted review
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Reply from Ace & Tate

Hi, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate

Rated 5 out of 5 stars

Better than the norm

Quick and efficient eye test and then great customer service when choosing glasses

4 December 2025
Unprompted review
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Reply from Ace & Tate

Hi, Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Very Helpful

I have needed glasses for years and kept putting it off - very helpful staff in the Islington branch

6 December 2025
Unprompted review
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Reply from Ace & Tate

Hi Charlie, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate

Rated 5 out of 5 stars

I had an excellent experience at Upper Street

I had an excellent experience at Upper Street Ace & Tate and couldn’t be happier with the service. From the moment I walked in, the staff were friendly, professional, and genuinely attentive. The eye examination was thorough and clearly explained, which made me feel confident and well cared for.

They took the time to help me choose the right frames to suit my face, style, and budget, without any pressure. The optician’s knowledge and attention to detail were outstanding, and my new glasses are incredibly comfortable.

Overall, this is a highly professional, welcoming practice with exceptional customer service. I would highly recommend them to anyone looking for quality eye care and expert advice.

1 December 2025
Unprompted review
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Reply from Ace & Tate

Hi Suzanne, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Great service in the Upper Street store…

Great service in the Upper Street store from Charlotte and Lara today helping me find new frames. Will be coming back with my prescription asap :)

12 December 2025
Unprompted review
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Reply from Ace & Tate

Hey Emily, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

10/10 Experience

I’ve had my glasses done at Ace & Tate Coal yards a couple times. I’ve always had the help of Leo who had been amazing, he is very honest and helpful. I’ve now even recommended them to family & friends

31 August 2025
Unprompted review
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Reply from Ace & Tate

Hey Jessica, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Seeing is believing

The friendliest and most informed opticians about! Made me feel welcome and appreciated the ease and flexibility of booking. Really appreciated the whole team with a really smooth experience. Feeling snazzy with my new specs from Coal Drop Yards!

7 December 2025
Unprompted review
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Reply from Ace & Tate

Hi Alex, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Ace & Tate at Coal Drops Yard

I had such a great experience at the Ace & Tate store in Coal Drops Yard. The space is beautiful, calm, and so easy to navigate, and the whole team was incredibly helpful from start to finish.

A special shout-out to Leo, who went above and beyond to help me choose the right frames. He was patient, friendly, and really knew how to guide me without being pushy. It made the whole process feel enjoyable and personalised.

If you’re looking for stylish frames and genuinely great customer service, definitely visit this location, recommend!

5 December 2025
Unprompted review
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Reply from Ace & Tate

Hey Alba, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Hi very professional team

Hi very professional team, I have say I was so impressed with the treatment I received from Ace&tate Islington team from my arrival to my departure. The team made me so welcoming and comfortable. I asked so many questions and I stayed a very long time at the store, I never felt rushed and also the team answered to all my questions. Extremely excellent advice and at the end I bought few pairs of glasses and also few accessories.
Well done to the person who is in charge, you have have a great team. I wish all the shops in London could be like you, the way you treat your customers are exceptional with lots of respect and care.
Vincent

8 December 2025
Unprompted review
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Reply from Ace & Tate

Hi Vincent, ! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Lovely experience at Coal Drops Yard

Lovely experience at Coal Drops Yard. Amazing customer service from Leo who was so patient helping me find my first pair of glasses!

8 December 2025
Unprompted review
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Reply from Ace & Tate

Hi, Kate ! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Would give 6 stars if I could

Would give 6 stars if I could. Been to the upper street store a few times and the staff always go above and beyond. Was seen by Lara recently and she was so patient and knowledgeable - there are a few more pairs I’ve been eyeing up so will be heading back soon!

25 November 2025
Unprompted review
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Reply from Ace & Tate

Hey Mal, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Perfect and friendly service

Little problem, solved immediately.
No discussion about garantie, replacement in 2 minutes.

26 November 2025
Unprompted review
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Reply from Ace & Tate

Hi, Nicole! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

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