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Absolute is a groundbreaking brand for Military personnel, built on the DNA of a team who have served the military community for many years. Aside from offering fantastic products, our purpose is to bring a new perspective and approach to serving Military personnel and their families. We achieved this by creating new products, pricing, and technology solutions with values centred on making a difference for the soldier and the wider family we serve. As a commercial organisation with a deep social responsibility, we reinvest a significant portion of our commercial success into the community through financial awareness and unit-level support. We "Challenge the Norms" by being innovative, from our specialist digital platforms such as the Army Training School App to the launch of the Absolute Academy. As our community continues to grow, now encompassing over 16,000 military relationships, so too does our responsibility to lead with integrity. Our team is fully trained, and Advisers have a longstanding connection with HM Forces, ensuring we remain "of your world" even as we expand. Regulated by the Financial Conduct Authority and proud holders of the MOD Employer Recognition Scheme Gold Award, we operate under a strict Code of Conduct that defines the high standards our team delivers.
Suite 26, 80 Churchill Square, Kingshill, ME19 4YU, Kent, United Kingdom
Danielle was fantastic through the process and really took the time to sort my policy out that I required.
Reply from Absolute Military
Thank you for the great feedback, Dan! We're glad Danielle could make the process smooth and get your policy sorted for you. We appreciate your support and look forward to assisting you again in the future.
An excellent service for military personnel. My main interaction has been with Kelly Johns who provided a clear and concise presentation and then offered very swift follow-up with a 1-to-1 call to talk through services offered and give advice. Nothing was pushed or felt rushed but she diligently outlined what was available at a cost that was accessible and reasonable.
A company and service I would highly recommend.
Reply from Absolute Military
Thank you so much for taking the time to leave such a thoughtful 5-star review!
We are thrilled to hear that you had such a positive experience with our team. I will be sure to pass your kind words along to Kelly Johns
Absolute military have been a pleasure to work with from the outset. Personally, they have assisted in understanding the minefield of the insurance industry to create bespoke products tailored to my family and role related needs. Kelly Johns speaks from a wealth of experience including overseas tours to Afghanistan where she supported personnel with welfare services at the most poignant time for many through the most demanding challenges, which I found added the lived experience touch many can’t relate. I recommend her to anyone in need with circumstances due to additional role related risks that demand the most tailored approach as she understands the military from both soldier, airmen or sailor to military families. She’s got you squared!
Reply from Absolute Military
We really appreciate this feedback! It’s our mission to bridge the gap between military life and the insurance world. We’re so glad Kelly was able to provide that 'lived experience' touch for you and your family. Thank you for choosing Absolute Military!
Naomi was unreal with the help she gave me
She personally helped me with my case and is still helping me throughout. Her service is so welcoming I couldn’t ask for anything else
HIGHLY!!!! Suggest using this service
Reply from Absolute Military
Hi Drew,
Thank you so much for taking the time to leave us a 5-star review!
We are absolutely thrilled to hear about your experience with Naomi. She prides herself on providing that personal, "unreal" level of support, and we’re so glad to know she has been able to help you navigate your case effectively. I will be sure to pass your high praise along to her—it truly makes our day to hear such positive feedback.
We’re committed to supporting you throughout the rest of your journey. If there is anything else you need, please don’t hesitate to reach out.
Best regards,
Kelly provided excellent service! She made everything incredibly simple and walked me through each step to ensure I fully understood and had everything I needed. I highly recommend Kelly.
Reply from Absolute Military
thank you so much for the 5-star review! We are thrilled to hear that Kelly made the process simple and easy for you. She always strives to go the extra mile, and I’ll be sure to pass your kind words along to her
I can’t recommend Kelly highly enough. From start to finish, she made the whole process of sorting out life insurance feel simple, clear, and completely stress-free.
She took the time to really understand my situation and explained all the options in a way that actually made sense—no jargon, no pressure, just honest and helpful advice. What really stood out was how thorough and patient she was, making sure everything was tailored properly rather than just rushing it through.
It’s not often you come across someone who genuinely cares about getting the right outcome for you, but that’s exactly what Kelly does. I now have total peace of mind knowing everything is in place, and that’s entirely down to her.
If you’re thinking about life insurance and don’t know where to start, speak to Kelly—you’ll be in very safe hands.
Reply from Absolute Military
Hi Jerome, thank you so much for the glowing review! We are thrilled to hear that Kelly made the process of securing your life insurance simple and stress-free.
At Absolute Military, we pride ourselves on providing honest, tailored advice without the pressure, and it’s wonderful to know Kelly delivered exactly that for you. We’ll be sure to pass your kind words on to her. Enjoy that peace of mind, and thank you for choosing us!
Kelly was absolutely brilliant. She went well above and beyond in all the detail and ensured she catered for all our needs. The price was very competitive, safe to say we chose absolute military for our insurance. Highly recommend to all my military coworkers.
Reply from Absolute Military
Hi David,
Thank you so much for taking the time to leave such a fantastic review it really means a lot.
I’ll make sure your kind words are passed on to Kelly. She genuinely cares about getting things right for every client, so it’s great to hear she was able to go above and beyond for you.
I spoke with Kelly today as I was unhappy with my current products and didn't feel I was getting value for money.
I spoke with Kelly for around an hour and left with better products, peace of mind and good advice. Thank you
Reply from Absolute Military
Hi Simon, thank you so much for the 5-star review! We’re thrilled to hear that Kelly was able to spend that time with you and find the right products to give you peace of mind. I’ll be sure to pass your kind words along to her.
Absolute Military provided the Royal Engineers Corps Cricket team with extensive, comprehensive and complete insurance for our recent overseas sports tour to South Africa. The communication prior to departure was exemplary, which gave me as the tour organiser complete assurance that we were covered for all eventualities. Hats off to Steve Anderson and the group for providing an excellent product covering all our needs. A must for all.
Reply from Absolute Military
Thanks for the kind words, Luke! It was a pleasure working with you to get the Royal Engineers Corps Cricket tour covered. We know how much goes into organising these trips,
I felt that Danielle explained all the options to me which allowed me to make an informed decision, she really was incredibly detailed and patient! Her expertise was invaluable
I felt like I got excellent value for money, would highly recommend.
Reply from Absolute Military
Hi Jodie,
Thank you so much for taking the time to leave such a wonderful 5-star review!
We are absolutely thrilled to hear about your positive experience with Danielle. Ensuring that our customers feel fully supported, have all their options clearly explained, and can confidently make informed decisions is at the very heart of what we do here. It’s fantastic to know that her patience and expertise were invaluable to you.
We’re also delighted that you felt you received excellent value for money. Thank you for highly recommending Absolute Military! If you ever need any further assistance in the future, please don't hesitate to reach out.
Warm regards,
The Team at Absolute Military
I can't recommend Absolute Military enough! They really helped me in looking at what I needed for my mortgage. Would suggest them to anyone looking for a mortgage or cover
Reply from Absolute Military
Thank you, Poppy! Providing specialist mortgages and insurance cover is what we do best. The whole team at Absolute Military is delighted we could help you get everything sorted."
Sam was amazing in helping me sort out my claim and helped me every step of the way 100% recommend using these guys
Reply from Absolute Military
Thank you for the recommendation, Nathan. We understand how important claims support is, and it’s great to know Sam was able to help you every step of the way. We appreciate you choosing Absolute Military and look forward to being here for you in the future
Danielle and Sam are both very professional, polite and very knowledgeable about the products they deliver exactly what you need no pressure whatsoever. Absolute pleasure to engage with .
Reply from Absolute Military
Thanks, Mags. We’re very proud of Danielle and Sam for delivering such a knowledgeable and polite service. It was an absolute pleasure assisting you!
Absolute Military was fantastic from start to now. They did a presentation at my place of work which was very informative, engaging and impartial which is everything you want from an organisation such as theirs.
From there, Danielle made an appointment with myself and spent an hour going through my finances with me offering the best suggestions for how to proactively go forward. Not only that but suggested, and stuck to, monthly check ins. She was brilliant - very knowledgeable but also very relaxed and non-judgmental.
Reply from Absolute Military
Fantastic feedback, Peter! We're glad you found our workplace presentation engaging and impartial. Danielle is a brilliant asset to our team, and we’re pleased the monthly check-ins are providing the value you need. Thank you for recommending Absolute Military
Every aspect of the service provided by Absolute Military throughout the planning and execution phase of our trip was outstanding. A personal and professional service that I cannot recommend highly enough. Even whilst overseas when we needed some advice, it was provided quickly and with some additional guidance and recommendations, something that makes this organisation stand out from the rest. Thank you for your support throughout; there is absolutely no comparison and we will be using Absolute Military at every turn.
Reply from Absolute Military
Hi Ryan,
Thank you so much for taking the time to leave such a fantastic 5-star review!
We are thrilled to hear that the team provided "first-class" support during both the planning and execution of your trip. At Absolute Military, we pride ourselves on being there for our community when it matters most—especially when you are overseas and need quick, reliable advice.
Knowing that you found our service stood out from the rest is the best compliment we could receive. We truly appreciate you choosing us and look forward to supporting you In the future
Absolute Military treated me brilliantly when my husband was unwell.
Reply from Absolute Military
Thank you for taking the time to give feedback on John
I found the whole service, from start to finish, easy, clear and straightforward. The advisor was able to answer all my questions, which was great. Brilliant service, thank you!
Reply from Absolute Military
Great to hear and thank you for the feedback
Louis was very helpful & changed my risk address on my kit insurance.
Reply from Absolute Military
Thank you for the feedback we have passed your comments on to Louis
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