Just finished Aaron's Empire Mastery event. OMG! I have learnt so much over these 4 days and I can't wait to take massive and immediate action to start implementing what I have learnt. The team is am... See more
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Aaron Sansoni, aka ‘Mr Empire’ has built a fortune in business by starting, building, and investing into over 130 companies to date. He’s also an internationally acclaimed speaker, best-selling author and nominee for Australian of the Year 2017 and Ernst & Young Entrepreneur of the Year 2016. Featured in over 50 publications around the world, Aaron runs successful private equity firms with interests in Media, Technology, Ecommerce, SAAS, Education, Hospitality, Sports, Entertainment, Retail, Aerospace, Health and many more. Aaron has spoken at some of the most exclusive venues around the world and shared the stage with business icons, including billionaire Sir Richard Branson, Hollywood A-Lister Arnold Schwarzenegger & world-leading speakers Tony Robbins, Gary Vee, Tim Ferriss and Dr Eric Thomas to name a few. Aaron has personally trained over 700,000 students in 132 countries from over 150 industries, on and offline, through his training spanning almost two decades of mentoring. As the #1 global authority on empire building, he’s authored two books, including his most recent, Think Like, which has sold over 100,000 copies worldwide. Aaron was also recently named #1 Mentor in Australia in Forbes Magazine.
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Australia
- aaronsansoni.com
Replied to 66% of negative reviews
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So blessed…
So blessed to have such an amazing experience with Aaron and the team. So much love, care, honesty and accountability.
This is exactly what my family and I needed to take us to the next level. So proud to join the team in the inner circle.
After 16 years in business, I’ve finally found my people, my home and mentors to share the journey with.
Thank you again Aaron, Aaron’s family and the Sansoni team❤️❤️❤️
Thank you Aaron for yet another amazing…
Thank you Aaron for yet another amazing event pushing me out of my comfort zones like always this being my 24th Empire Mastery like always walking away with so many new things from the event. Look forward to working with you for a very long time.
Andrew Nay
Day 1 of the Future
So grateful for the experience and huge learnings over the past 4 days. From the breakthroughs of personal limitations, through to the MAIA we are going to take in business - we walk away with a full heart and an excitement that today is just day one of the future. We will be back and I can't wait to show you all what we have achieved when we do. Thank you for delivering 1:450 and more!
BEST LIFE & BUSINESS MENTOR & LEADER
Wouldn't be able to write enough words to explain how the experience of every pillar and teaching has impacted me. Even if I never made any revenue professionally, the personal growth and Value in my identity has just sky-rocket to outer space. Thank you Aaron, I can't wait to be part of the inner circle 1 day.
Much love and God bless❤️🙌🏾
Phatz (Afato)
The apparel guy, Faith Finesse🪽
An incredible experience to share with…
An incredible experience to share with your team and my family. Looking forward to implementing what we have learnt over the past 4 days and watching the growth both personally for us and our businesses
Cheers Andrew
Great value empire mastery program
The empire mastery was jam packed with so much amazing information and massive learning.
If you're on the fence, just do it!
This is my 3rd Empire Mastery and the shift I have experienced will change the way I live my life for the rest of my life.
I have shed all of my fears holding me back.
I am now living in Obligation!
EMPIRE MASTERY
I was told empire mastery would be a life changing course, I went in with pretty high expectations and came out blown away. Can't recommend enough
The truth hurts and needs to be spoken
The way you communicate is really amazing and the honesty is something it catches us. These last 4 days were insanely great and a slap in the face to how long I wasted. I just joined the empire circle family and I am sure we will do great things together.
Be prepared to be blown away
If you are in business, you need to attend Aaron’s workshops. In fact, you MUST attend his workshops. Be prepared to be blown away.
Amazing Empire Mastery course
Amazing Empire Mastery course. Aaron shared us the possible of building empire by applying what we learnt. Now, the skies is limit.
What an Amazing informative 4 days of intensive Teaching
Aaron has totally changed the way that I look at owning a business. He has taught me that owning a business or acquiring a business isn’t a linear process. In fact if you have a creative brain you can come up with or acquire a business via many avenues and you don’t even need to have knowledge of the industry.
Completely eye opening experience!
Completely eye opening and transformative experience for how I think about my business strategy, next steps and my end goals. Looking forward to continuing the ride with Aaron and team as I setup my own business empire!
Melbourne Empire Mastery Feb26
It was an awesome 4 days thank you so much Aaron and your team. I had my mind blown on the many number of ways to succeed in business. I am so excited for the huge opportunities that are out there just waiting for me to take Massive And Immediate Action 💪🔥
My 3rd Empire Mastery
My 3rd Empire Mastery as part of thr EC+ family.
Further ingrained the Empire mentality with my mindset improving and becoming more focused with a clearer path to reach my goals over the next 12 months and beyond.
Keep up great work.
You rock brother
You rock brother. Thank you for everything.
I plan to be one of your best students.
Legendary experience!
Words are not enough to describe how grateful I am with Aaron’s energy and his passion to teach and share his lifelong experiences and expertise.
All of the awards that he has ever won and will ever win are still not enough to commemorate the recognition that he deserves and to demonstrate the massive impact that he has had and will have in people’s lives, especially my life from this day forward.
I am thankful for meeting such a powerful figure in my lifetime, and having him in my life is the biggest blessing that I have ever received.
THANK YOU AARON! 🙏
GAMECHANGER- simply nothing like it
GAMECHANGER- simply nothing like it.
Been to a stack of business seminars and I can’t have imagined how much I learned here.
Join EC+ right away and here’s to MAIA
Amazing energy and what a wonderful…
Amazing energy and what a wonderful group of volunteers! I learned that some of them travel with Aaron wherever he goes for summit/4 day events.
Here is what I understood:
1) Go to free event to commit to 4 days event - $5999 / $7999 (if you opt for monthly payments)
2) Go to 4 Days event to commit to yearly support - $50,000 (from reviews not sure what the prices will be in 2026)
3) after spending $60,000 you may get energized to buy a few businesses
What I gathered from meeting someone at the Sydney event who had gone through this and opted for yearly membership when it was $20,000, that He felt completely lost and unsupported afterwords. He had cash flow issues and got in more trouble than he was in before starting this journey.
I guess this is for you if you have $100,000 to spend to get motivated and want someone to tell you to take M.A.I.A.
If you are genuinely trying to set up your business and make money, I guess you have to keep working hard and figure out what value you can offer…
I attended the four-day Empire Mastery…
I attended the four-day Empire Mastery program in Melbourne (Nov, 6-9 2025). While I can appreciate that Aaron Sansoni is a passionate presenter with strong energy and conviction, my overall experience did not meet my expectations.
In my opinion, much of the content wasn’t particularly innovative or groundbreaking. It felt more like established business principles repackaged and delivered with enthusiasm. While this style may motivate some, I personally found the presentation to be repetitive and self-indulgent, which made the days feel unnecessarily long.
Throughout the event, I observed a strong emphasis on personal glorification and audience participation that, to me, felt more performative than educational. The environment often took on a highly worshipful tone - something others might find inspiring, but I found uncomfortable and somewhat cult-like. I also felt uneasy about how audience members were used for promotional footage and content - for instance, being asked to stand and respond to questions while being filmed. It felt more like content creation for marketing and personal gains than a genuine teaching moment.
One of my main concerns was that many of the concepts and “success frameworks” presented weren’t backed by hard evidence or measurable results - you simply had to take their word for it. Over the four days, I noticed that some stories and examples were repeated with inconsistencies each time, which made it difficult to fully trust their accuracy or authenticity.
When it came to specific teaching examples in particular the “white label partnership” model that made up 90% of “Empire Pillar” - I found the examples unrealistic when applied to real-world business settings. The model repeatedly emphasised the idea of partnering with others at ZERO EXPENSE 100% PROFIT. In reality, this approach would involve costs including but not limited to: marketing, rebranding, developing a new website and/or e-commerce platform, setting up a new telephone line, securing a new location if it’s a service, and employing staff to manage these operations (per rebrand). These practical considerations were not acknowledged, which made the example feel detached from reality and how most businesses actually function.
Additionally, the claimed value of the course packages felt inflated, which I found ironic given the emphasis on value strategies discussed in the course. For example, the Empire Mastery course package costs $5,000 package which outlines a pre-event coaching call from a “specialised coach” that lasted only a few minutes and offered little actionable guidance valued at $4000. Based on that, along with other experiences, I personally felt that the value did not align with what was promoted.
Finally, I noticed inconsistencies between the image presented at the event and the online presence of the associated businesses across multiple platforms. While Aaron is promoted through the event as having over a million followers, based on my review of his public posts, engagement levels and activity appeared lower than the averages I would expect for a page of that size. For perspective a page with 1.2M followers on average should engage 6,000 – 18,000 likes per post, 240 – 600 comments per post and 120K – 360K views per reel. Whereas Aaron Sansoni receives far less (As of right now, an IG Post of Aaron’s posted 21 hours ago: 28 Likes, 0 Comments, 2.7K reel views). This feels misaligned with the narrative of large-scale success and marketing experience advertised throughout the seminar.
Overall, I can see how some attendees desperate for change and success might find value in Aaron’s motivational approach. However, in my view, the experience did not land or align. I felt it leaned more towards self-indulgenced performance and persuasion than evidence-based business education. It simply wasn’t the right fit for my integrity, values, learning style, or expectations.
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