Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
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Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Someone talked to me rather than…
Someone talked to me rather than rattled off numbers etc .,
14 September 2026
Reply from 50PlusLife
Thank you, Claire, for your review. We're glad you felt genuinely spoken with rather than just given a list of numbers, that personal approach matters to us. Do check through your policy documents to make sure everything is accurate, and let us know if anything needs updating. If a friend or family member of yours is ever looking for similar cover, we're glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Hugh, for your feedback. We're pleased honesty and concise information came through clearly in your experience with us. It's worth checking through your policy documents to make sure everything is accurate and meets your needs. Should you refer a friend or family member who takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for your business.
Easy options available and u choice…
Easy options available and u choice what best fits your needs .
15 September 2026
Reply from 50PlusLife
Thank you, Christian, for your review. We're glad you had options available to choose what suited you best. Should your needs change in future, your policy also allows you to ask about adjusting your cover, so do get in touch when that would help. Do also check your policy documents are accurate and meet your needs, and let us know if anything needs updating. We're always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for choosing us.
I was given all the information I asked…
I was given all the information I asked for and my decision was made easy for me. Dan was very understanding of my situation
8 September 2026
Reply from 50PlusLife
Thank you, Trevor, for such kind feedback about Dan. It's great to hear he was understanding of your situation and gave you all the information you needed. Your policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. And if you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Micheal was very understanding and took…
Micheal was very understanding and took his time to explain to me . He also answered all my questions and I felt very comfortable with the policy.
15 September 2026
Reply from 50PlusLife
Thank you, Stella, for your review. We're pleased Michael took the time to explain everything and answer your questions so you felt comfortable with your decision. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Excellent service i told them what I…
Excellent service i told them what I wanted and the found a plan to suit my needs highly recommend
14 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, Clare, for the kind review. We're pleased we were able to find a plan to suit what you were looking for. As part of your policy you're able to nominate beneficiaries and update these later if your circumstances change, worth checking next time you review your documents. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Was very thorough
10 September 2026
Reply from 50PlusLife
Thank you, Mary, for your review. We're glad you found the process thorough. Do check through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for choosing us.
Thank you Moss.
I just took out my 50+ life insurance policy today with a really very nice guy called Moss and he was so helpful with everything. Never pressured me into anything and let me take out what was best for me. I’m so happy he called me today and done everything. I couldn’t ask for anything better. Thank you Moss you were amazing.
14 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, Martin, for such a heartfelt review, and thank you to Moss for the care he clearly took with you. Your Over 50s Life Cover is designed to stay in place for the whole of your life, provided the policy remains in force. Do check your policy documents are accurate and meet your needs, and let us know if anything needs updating. And if a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for choosing us, and we wish you well.
This is one of the best insurance…
This is one of the best insurance companies meant for older blokes. The earlier the better. I should have met this longer time ago.
14 September 2026
Reply from 50PlusLife
Thank you, John, for your kind words. We're glad to have been able to help, and that you feel it was worth arranging your cover with us. Over 50s Life Cover offers guaranteed acceptance for customers within our eligible age range who meet the residency and banking requirements. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. We're always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for your business.
Professional motivation is the tip of the spear.
From the the moment I was introduced to my first handler who then pass me on to their second colleague who to all intentions buttoned up the policy at a price I felt I could afford I at all times felt I was in safe hands. There were no hard sales tactics or pressure put on me at any time other than a gentle motivational nudge when we both knew it was already in the bag and I was about to waste each others time hesitating.
14 September 2026
Reply from 50PlusLife
Thank you, billy, for such a detailed and thoughtful review. We're pleased the process felt handled with care throughout, without any pressure. Your policy also includes our Claims Promise for eligible approved claims. Do check through your policy documents to make sure everything is accurate, and let us know if anything needs updating. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Cathie, for your review. We're glad the experience and price worked well for you. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Andrew, for your feedback. We're pleased we listened to what you needed. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for your business.
Lovely polite and very good customer …
Lovely polite and very good customer service. Constantly chasing me, as missed some calls.
All round good service.
10 September 2026
Reply from 50PlusLife
Thank you, Jacqueline, for your kind review, and apologies for the missed calls along the way, we're glad we got there in the end. Your Over 50s Life Cover also includes an accidental death benefit from day one, subject to the policy definition. Do check through your policy documents to make sure everything is accurate, and let us know if anything needs updating. And if you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your patience and for choosing us.
Lovely call very happy all explained…
Lovely call very happy all explained wasn’t forced into anything and have time to rethink if I need totally recommend happy 😊
11 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, M Springer, for your review. We're glad the call felt relaxed and that you had time to think things over rather than feeling forced into a decision. Should you ever want to revisit your level of cover, your policy allows for this, so do get in touch when that would help. It's also worth checking your policy documents remain accurate and meet your needs. We're always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for choosing us.
Incredible call with staff member…
Incredible call with staff member apologies think it was Georgina very very professional a credit to the company.
11 September 2026
Reply from 50PlusLife
Thank you, Andrew, for the kind review, and we'll be sure to pass on your thanks to Georgina. Your policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. And if a friend or family member of yours is ever looking for similar cover, we're glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Reply from 50PlusLife
Thank you, Donna, for your review. We're glad the cover was explained well and that the call felt polite throughout. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. Should you refer a friend or family member who takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Great customer service made me feel at…
Great customer service made me feel at ease.
11 September 2026
Reply from 50PlusLife
Thank you, Teresa, for your kind feedback. We're pleased the service put you at ease. As part of your policy you're able to nominate beneficiaries and update these whenever your circumstances change, worth checking next time you review your documents. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Reply from 50PlusLife
Thank you, Wendy, for taking the time to leave us your feedback. We're really pleased the team looked after you well. Your Over 50s Life Cover lets you nominate and later update your chosen beneficiaries at any time, so the money goes where you intend. If you refer a friend or family member who takes out a policy, we say thank you with vouchers once their qualifying period is complete. It's always worth checking your policy documents periodically to make sure everything's accurate, and do let us know if anything needs updating. Thank you again for your business.
The 50 Plus Life Team
Set up the insurance..then got a call…
Set up the insurance..then got a call the a few days later ..needing more information. Then told that the policy was going to be 1
£10. More a month that was originally quoted and agreed. The price they wanted monthly was ridiculous for what the pay put would have been on death
7 September 2026
Reply from 50PlusLife
Thank you for bringing this to our attention. We take all feedback seriously, and this matter has been escalated internally for review; our compliance team may be in touch with you directly for further information. If you have any concerns and would like to speak to somebody urgently in the meantime, please contact me directly at m.cullen@smartercover.co.uk. Thank you again for reaching out.
Michael Cullen
Compliance Manager
Reply from 50PlusLife
Thank you, Arif, for the great feedback. We're pleased everything was explained clearly and that communication throughout was smooth. Your policy includes our Claims Promise for eligible approved claims, giving your loved ones extra reassurance on top of the cover itself. If you refer a friend or family member who goes on to take out a policy, we say thank you with vouchers once their qualifying period is complete. It's always worth checking your policy documents from time to time to make sure everything is accurate, and do let us know if anything needs updating. Thank you again for your business.
The 50 Plus Life Team
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