Firstly, thank you for stocking the most amazing home fragrances! It was so easy to find via your site, communication was spot on and the package arrived swiftly. We’re basking in a beautiful haze of... See more
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Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more
Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more
Company replied
First time ordering from 50ml and I am so impressed. Great value, amazing customer service, flawless delivery and 100% top quality product. Thank you so much for my samples as well, this was a lovely... See more
Company details
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
4.6
Excellent
755 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 64% of negative reviews
Typically replies within 1 week
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Competitive pricing
Competitive pricing, good communication throughout delivery process, items arrived as and when expected.
26 March 2026
I bought sample bottle of perfume
I bought sample bottle of perfume , and the packing was so so poor . Also bottle was plastic and so flemzy that you can not spray. I will never order again from this company.
25 March 2026
Reply from 50 ml UK
Dear customer, we are sorry to aknowledge that your order did not meet your expectations. Images of our decant bottles are available on the website. We confirm that the vials are made of plastic to prevent damage and breakage during transit. They are prepared by our team with the utmost care and in accordance with the description on the website. If you have received one or more faulty samples, please contact our customer service team at: info@50-ml.com
Kind regards from the 50 ml team ✨
Fantabulous
16 February 2026
Reliable company with a good selection
Reliable company with a good selection. Always received my products to the UK as expected within days.
23 March 2026
Bought some perfume for my other half…
Bought some perfume for my other half it’s great and she loves it.
29 December 2025
The product was delivered safely on…
The product was delivered safely on time and is exactly as genuine and accurately described on the site.
19 March 2026
I was delighted to be able to find Aqua…
I was delighted to be able to find Aqua dell'Elba perfume online for a reasonable price. The shipping process was super swift – I will be ordering again!
6 March 2026
Great service
Great service, their courier of choice they use are great either UPS or Fed-Ex. They always keep you updated where the delivery is.
Very satisfied
6 March 2026
Amazing experience
Amazing experience! I’ve got the fragrance I love and lots of free samples with the every delivery. Super quick dispatch and delivery. Love the 50-ml.co.uk❤️❤️❤️❤️love my Patchouliful from Laboratorio Olfattivo💕Thank you very much!
12 March 2026
Lovely choice of rare & exquisite…
Lovely choice of rare & exquisite perfumes & beauty products. You can choose 2 samples. Easy peasy website to navigate. Quick delivery!
12 March 2026
Great experience
Good communication, smooth and speedy delivery and happy with my perfume.
12 March 2026
Very disappointing experience.
Very disappointing experience.
I’ve ordered from this company before without issues, but this time I made a genuine mistake with my order and contacted customer service immediately. Despite being a returning customer, they refused any form of return, exchange, or even store credit because the item had been opened.
I understand having policies, but the complete lack of flexibility or goodwill was frustrating. A one-time exception for a loyal customer would have been reasonable.
Be very careful when ordering from this company — if anything goes wrong, don’t expect any help.
26 March 2026
Unprompted review
Reply from 50 ml UK
Dear customer,
We're sorry for your inconvenience, but as specified in our return policy, opened, unwrapped, or used items will be refused.
We make no exceptions; it's our policy and applies to all customers.
Best regards, from the 50 ml team ✨
Tom Ford Neroli Portofino Hand Cream
Ordered from this Italian company superb superb superb!Came within literally five working days was here by the Friday very fast dispatch and delivery cannot fault!Would recommend and get future purchases from this company thank you so much!
9 March 2026
All good apart of poor presentation
I made order online, got it delivered in a week approx. Not bad.
It's delivered by FedEx.
Perfumes are ok and also lots of free testers added.
I received codes for discount if I decide to buy a full bottle based on samples I ordered .
On the other hand presentation is unfortunately disappointing. Poor plastic atomizers with hand written names of perfumes wrapped in adhesive tape don't look like you buy from a boutique. I was ordering from a number of places and first time I received this type of presentation. Probably should consider improving this part
Thanks
9 March 2026
Unprompted review
Worst customer service ever
Worst customer service ever. I ordered the wrong perfume and now i am having issues returning it. It’s still in original packaging and sealed. I have been asked to post it back to Italy but lie to customs about the contents in the packaging. The original price was £180 and have been asked to decline at the post office the value is £20. I am against all this but been told if i don’t do it i will not get a refund at all. I just find this very disturbing in so many ways. Worst service ever and would never recommend at all. Order : 526007895
11 March 2026
Reply from 50 ml UK
Dear customer, the return procedure for customers outside EU, in your specific case UK, is tailored to avoid duties to be covered on your end. It is not meant to cause issues and it is a method we suggest to ensure a safe return process.
If you do not follow our customer assistance steps, you may be not able to return it due to customs, possible return to sender of the parcel and high duties which would be not covered by us but subtract from the refund amount.
We have unfortunately received UK returns whom half of the item value couldn't be refunded due to the duties we needed to anticipate for the customers.
You can check our Extra UE return process in our Help Center.
We remain at your disposal for further assistance,
Kind regards from the 50 ml team✨
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