Dreams Reviews 

114,130
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 13,353 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly, knowledgeable staff for their helpful, no-pressure approach. Many appreciate the excellent service, highlighting the use of sleep match technology to find the right product and the ease of their purchasing journey. The delivery service is frequently described as first-rate, with teams arriving on time and offering helpful assistance. However, some customers experienced issues with delivery, reporting unexpected delays and changes to scheduled dates without prior notification. This led to inconvenience, with people taking time off work for missed deliveries or extended waiting periods.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, knowledge, and professional... See more

Product

Clients share positive opinions on product, particularly praising the helpful and knowledgeable staff who... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with some customers appreciating the quick delivery... See more

Service

Customers had positive experiences with service, often highlighting staff as helpful, knowledgeable, and... See more

Quality

Consumers find quality to be positive, with many reviewers praising the comfort and support of mattresses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mattress purchase . The sales assistant was friendly and approachable. The Sleepmatch mattress finder was clearly explained as were the results and our mattress options. We then tried out several m... See more

Rated 5 out of 5 stars

Today we visited Dreams- Colchester Tollgate. Served by a very professional Keanna. Explained my back problems, Keanna was so knowledgeable, We got to try the sleep match, which indicates... See more

Rated 5 out of 5 stars

Fabulous service from Michele in Dreams Chester today. Helpful, informative and efficient. Bought two new beds and look forward to having them delivered. Friendly staff, offered a coffee and everythin... See more

Rated 5 out of 5 stars

Came in for a mattress and pillow. We had Niamh serve us. Used the sleep match machine which gave us the correct recommendation that we went for after trying a few options. Would recommend if you nee... See more


Company details

  1. Bed Shop
  2. Bedding Store
  3. Bedroom Furniture Store
  4. Mattress Store

Written by the company

For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.

Written by the company

We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
Further Information
In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

114K reviews

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4.7

All reviews

(114,130)

12,294 reviews in the last 12 months

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Rated 5 out of 5 stars

I went to your St Helens branch today

I went to your St Helens branch today. I was seen by two of your colleagues, Ashley and Kevin.
I would like to say how very helpful they were with my query. Both Ashley and Kevin sorted it out. Can’t thank them both enough.

4 August 2026
Unprompted review
Rated 5 out of 5 stars

Dreams Stratford-upon-Avon

An absolutely brilliant experience from start to finish. Cristian was incredibly welcoming, offered me a hot drink, and ran me through the Sleepmatch test. They used the results to help me find the perfect mattress and a stunning bed frame to match. Their expert advice took all the guesswork out of buying a new bed, and there was zero pressure. Outstanding service!

19 June 2026
Rated 1 out of 5 stars

Shocking!

Paid well over a grand, wasn't told it would be 36 days to deliver. No reason. Now delivery has been cancelled a few hours beforehand with me removing old bed and preparing Go elsewhere half the cost and half the time! Wellingborough

4 August 2026
Unprompted review
Rated 5 out of 5 stars

I went to the Slough store not sure…

I went to the Slough store not sure what I wanted to get and I was helped by the amazing stuff in particular Faizan he was an expert not a dodgy salesman trying to get me to spend money I didn’t have but he generally cared about me and my wife and our needs and I really appreciated it. I found a bit of mattress that I liked and he also gave me tips on how to make the mattress last longer by replacing the type of bed I have all in all great service and great prices.

4 August 2026
Unprompted review
Rated 1 out of 5 stars

I am HIGLY disappointed!!!!!!

I am highly disappointed with the overall service experienced at Dreams.

When I purchased my mattress just under a month ago, I was notified that the system had been updated however I was not aware of how much of a nightmare it would be to make the final payments. Despite Dreams being recommended by another retailer, if I knew this would be the case, I would have taken my custom elsewhere.

Firstly, I was told that I could pay off at my leisure over the phone through customer service as long as this was done before the delivery date.

This was not accurate and I have had to return to the store on three different occassions to still pay over the phone and to be told that there is a continuous issue with the system despite expressing that I am over 5 months pregnant. I was not able to pay part cash and card, I was not able to pay on multiple cards and I had to make the final payment in one go, which I did not budget for!

I am currently in store and have had to wait over 30 minutes to get through to a representative on the phone despite staff members being in store and not capable of helping me due to this new system that they know nothing about. Staff members have expressed their distress and discomfort of not being able to help customers when they were able to do so in the past.

I also emailed the CEO Johnathan Hirst and copied in Purley Way store nearly two weeks ago in which no one has responded to my email to date.

This has not only added stress to my pregnancy but has left me dissatisfied with the overall service.

No incentive has been added to make me feel as though this discomfort was worthwhile or that I am a valued customer. To add insult to injury, the system is still flawed to date!

I have encouraged anyone who has asked me about beds/mattress to take there custom elsewhere because Dreams is not reliable.

I can assure anyone that is considering Dreams to not bother! If this system continues in this manner it is guaranteed that this company will go into administration and there will be no Dreams to purchase from in the near future as everyone will be taking their custom to a more dependable service.

18 July 2026
Unprompted review
Rated 2 out of 5 stars

Terrible after-sales

The in store customer service was average, but the after-sales has been the worst I’ve ever experienced. Phone lines / online chat down multiple times due to ‘technical errors’. No one responded to my online form queries. I tried cancelling an order within the 3 day window but it took 10 days to actually get through to speak to someone just to cancel for a full refund - they weren’t apologetic or friendly. When the cancellation went through, they then didn’t refund the part cash payment, only the part card payment. It’s been 11 days since giving them my bank details to refund the cash payment and still no refund. Tried to call them - phone lines down again and a 156 people queue on online chat. I’ve now been contacting them for 1 month for the same thing - 18 calls later, alongside online chats and online forms, it’s still not fully resolved. First and last time using Dreams.

4 July 2026
Unprompted review
Rated 5 out of 5 stars

A fun experience

Keanna held our hand all the way through our dreams process. From sleep analysis, choosing a pillow and being very patient with us while we umed and ared over different mattresses. A fun experience, although not for the credit card.

4 August 2026
Unprompted review
Rated 5 out of 5 stars

5* service, Justyna a delight at Hedge End…

Justyna at Hedge End was an absolute delight, wonderful greeting in store and once I explained my needs, she showed me my options for bed frames. I thought the sleep match technology was a great addition to my buying experience. Then along with my pillow, Justyna showed me many options of mattress to try, ensuring I could choose the right one for me. Service overall was wonderful, I was offered refreshments twice and customer service was 5*. Would highly recommend

4 August 2026
Unprompted review

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