Swiss Watches Direct Reviews 

Perfect service from the initial enquiry right through to delivery.

Garry was extremely knowledgeable, answered any queries I had, there was no sales pressure, just an all round great customer service, we were kept up to date on progress and tracking of our delivery, watch arrived in perfect condition and warranty activated.

This will be my go to watch supplier!

Saved £650 on watch that I purchased and delivered quickly special thanks to Gary Ashley and David

Very smooth purchase. I was emailed with every step from purchase to delivery.

Great customer service. The watch took longer to arrive than I was anticipating (a month from ordering) meaning it only just made it in time for the birthday it was bought for, but the team were great at keeping me updated and got it out as soon as they could.

All very easy, ordered the watch I wanted received a confirmation order along with an indication of lead time. The watch turned up quicker than anticipated and was delivered the next day, all completely kosher with box, papers and manufacturers warantee.

Trusted UK dealer , well‑established reputation: excellent customer satisfaction, authentic watches sourced from authorised dealers, very competitive pricing, and generally reliable delivery ; always cross check the warranty terms.

First time buying from SWD & will definitely buy again. Watch is amazing, process was explained fully, Garry & Ashley helpful throughout. Can't say thanks enough.

The positives:

I saved £750 on the retail price of my watch, Swiss Watches Direct were always very quick to respond to my messages and I have received my watch.

The negatives:

The watch was advertised on the website with delivery in 4 to 8 days. I paid half the cost as a deposit when ordering and it then took the company 5 days to inform me that the dealer they thought the watch was coming from had sold it and the watch had to be ordered in from Omega and to expect delivery in a further 2 weeks. I’d understood Swiss Watches had multiple dealers to source their watches from? On chasing after the additional 2 weeks were up, I was informed that watches were coming in very slowly from Omega. Omega’s own website offered immediate delivery. I was offered a full refund but chose to wait thinking I would have my watch in a few days. I eventually received my watch 34 days after placing my order having paid half the cost as a deposit. For openness, it may have been possible to have had the watch delivered a couple of days earlier but I could not commit to being in to receive it.

Swiss Watches did change the availability of this watch on their website to 10 to 20 days, but that still does not reflect that it took them over 30 days to deliver the watch.

The watch was sourced via an Italian dealer. Importing this watch from Italy will have added to the timescales.

Swiss Watches advertise on their website that they accept American Express, which is how I paid the deposit, but on contacting me by phone to discuss the sale then informed me they would only accept Visa or Mastercard for the balancing payment. So advertising they accept American Express is misleading.

Swiss Watches advertise in their refund policy that they honour a 14 day full refund policy, which is a legal requirement law in the UK as they are trading online. But their policy also says that any watch ordered in specially from the dealer or manufacturer will only be refunded if it is faulty. The email I received after placing my order informed me my sale was a ‘Special Order’ and stated that they would not support a refund policy for anything other than faulty goods: “Due to the options for case materials, & colours, you agree that your order will be classified as ‘Personalised Goods’.” This may be partly down to the fact that the warranty is filled in by the dealer before it leaves their premises. As Swiss Watches business model is to source their watches via official dealers and I ordered a standard off-the-shelf shelf watch, I see no justification for this. I assume they state this as standard to all customers. I wonder whether Swiss Watches can legally stand this policy up.

Would I use Swiss Watches again? If they were more open and honest on their website before ordering about the potential delivery timescales, then, considering the savings I might still have potentially used them. But trust when you are spending a significant sum on an item is critical! Swiss Watches is highly rated on Trustpilot, but from reading the poorer ratings I am not the only customer disappointed with Swiss Watches delivery timescales, with some customers waiting much longer than myself. The lack of support for a 14-day refund policy for a standard model of watch feels wrong. I know American Express take a slightly higher percentage cut than Visa & Mastercard, but advertising support for American Express on their website when looking to attract a sale and then stating it is not accepted for the balancing payment lacks honesty. So, no, I will look elsewhere when I buy my next watch.

I had selected my watch on another website I have used before, but their delivery cost made me look around again. SWD were cheaper and I couldn't fault the speedy way I got my new watch.

I’ve now bought two Breitlings from Garry at Swiss Watches Direct, delivered to Jersey VAT‑free, and each time the service has been outstanding. Great pricing, clear communication and a very smooth process from start to finish. Garry makes the whole experience effortless. Highly recommended.

A very professional company, excellent communication, and expertly packaged. Highly recommended.

I was recommended S.W.D.by a friend.As I was looking to purchase a specific new watch I contacted them to see if they could supply one.One phone call was sufficient for me to be convinced to bye from them.The watch was received in the said timescale.It was as if I had bought it in one of the high end shops but minus the big price tag.The full warranty was included also all manuals etc.I cannot fault the service received as I was kept informed by email of the progress of the sale,I would certainly recommend anyone who wishes to purchase a watch to contact them.

Love my watch! Fabulous service and great communication!

I had wanted an Evidenza for some time but none of the Longines agents I contacted, including the Longines shop on Oxford Street, had one in stock, and what was more, showed no enthusiasm for supplying one. I made an enquiry with SWD, and they called me back almost immediately. This gave me confidence to place an order. The watch arrived as ordered, on time and at the agreed price. Someone had even set the date and time, which was much appreciated. I am totally satisfied.

Watch was with me well before the time specified and was just what I was expecting.
Great service all round and thank you

Arrived in time given and regular updates whilst awaiting delivery. Watch arrived perfectly as ordered.

Simple buying process with the team providing regular email updates. Would happily use them again.

Helpful email dialogue when I enquired about a particular watch. Garry was very professional and helpful, describing exactly how the process worked and very clear with regards to timescales. Watch arrived as described and on time.

Perfect service. Shipped overseas and dealt with all the customs / VAT responsibly and saved some $$. Will definitely purchase from them again.