Purchased glasses at the end of covid lockdown for mum. They did take alot longer (nearly 2 months rather than 2 weeks as advertised) to arrive due to them being complex lenses which had to come from... See more
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See what reviewers are saying
Professionalism at its best. Customer service took the time to ensure my prescription was correct. The communication was quick and informative. Thoroughly recommended. Glasses are great quality and I... See more
Really happy with the entire process and end product. The only downside was that the order came from Australia, and I’d specifically checked through your website to see where delivery was from. Nowher... See more
DO NOT USE THIS COMPANY. As others have said, I'm wondering if this company is actually a scam. Terms and conditions on the website say glasses will be delivered within 28 days, I'm now at 31 days and... See more
Company details
- Glasses Store
- also in
- Clothing Store
Written by the company
Optically - Australia’s leading and most popular website for eyewear online is now available in New Zealand! Optically.co.nz offers thousands of glasses and sunglasses in modern, retro and appealing styles. Whether you’re looking for full-rimmed, semi-rimmed or rimless pairs, our universally flattering styles are sure to leave you impressed. Select from a stunning range of men’s prescription sunglasses and glasses. Nerd, hipster, professional, quirky or sporty whichever look you intend to pull off - we have a pair of eyewear for you. Our thoughtfully hand picked assortment of women’s glasses are an absolute hit. Whether you like to play the girl next door or a glamourous diva, you will find eyewear to suit your every mood. Take a pick from a wide range of trend-on aviators, wayfarers, round, rectangular, oversize, titanium and acetate discount eyewear - we know that you will fall in love with them! Optically.co.nz brings you latest and high quality eyewear straight from the international runway. If you heart designer sunglasses & glasses, then Optically.co.nz can be your ultimate eyewear partner. Choose your favourite from choicest premium brands like Marc Jacobs, Guess, Dior, Gucci, Oxydo, Police, Fendi, Benetton, Fossil, Juicy Couture, Max & Co, Bebe, Hugo Boss, Carrera, Gant, Safilo, etc. All this and more at prices that will leave you surprised. So, select a pair from our branded eyewear section to get an expensive high-fashion look for less.
Contact info
Suite 7711, Level 1, 6 Johnsonville Road Johnsonville, 6037, Wellington, New Zealand
- (+64) 4889 4766
- support@optically.co.nz
- www.optically.co.nz
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Replied to 50% of negative reviews
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Professionalism at its best
Professionalism at its best. Customer service took the time to ensure my prescription was correct. The communication was quick and informative. Thoroughly recommended. Glasses are great quality and I feel confident to wear them.
Order customer preference
The offer to upgrade my order but I wanted the least expensive because I am careless with my belongings. This delayed my order.
So easy to deal with and the best part…
So easy to deal with and the best part is that the cost is a third of what it would cost me to have my prescription done by a local optometrist. And I get them back in a timely fashion, so there is no delay there either.
Great sunglasses
I bought sunglasses and they're great. The frame is exactly as described, and the prescription is perfect too!
Would buy again!
Took a little time to make but customer service were happy to provide updates. I ordered 2 pairs both are fantastic! Had a slight misfortune with one pair but had it sorted in no time.
Great discount glasses
Amazing customer support in emails, very easy to navigate their site and great options for frames.
Quality at its best
I purchased my glasses from Optically a few years ago and had the pleasure of dealing with Mike throughout the process. I must say that both the frame and lens quality have been exceptional. Even after years of daily use, they are still going strong with no scratches or issues, which speaks volumes about the quality of the products they provide.
Mike's customer service has been equally impressive. Recently, when my prescription changed, he promptly reached out and offered to re-glaze my current glasses, as well as any additional frames I may have. The communication has always been fantastic, making the entire experience smooth and hassle-free.
The pricing is another standout feature. Not only are the prices highly competitive, but the quality easily matches—and in my experience, exceeds—that of many other providers. Optically has certainly earned a loyal customer in me.
I would highly recommend anyone considering new glasses to give Optically a try and compare them with other companies. You may be pleasantly surprised by not only the difference in price but also the outstanding quality and service.
Thank you, Mike and the entire team, for providing such a wonderful experience and continuing to deliver exceptional value to your customers.
Easy to deal with
Easy to deal with - and everything was smooth. This was a great option for replacing the lenses on a favourite pair of spectacles - at a reasonable cost. The new lens is good quality and exactly what I expected, so good value for money. Whole process from start to receiving the new lenses was about 2 months - so as long as you are not in a hurry, and have another pair of glasses to use, it's a great service.
Great price, dreadful service, good quality.
I put my glasses in to be reglazed on 28 April 2026. I just received them today, 13 July 2026. The website says 8-10 working days!!
I had a lot of trouble getting hold of anyone to ask about my glasses. When I did they were respectful but not helpful as to when I could expect to receive them. When I finally got them, they are good, clear and I have no issues with the quality.
You just need to know it is an incredibly long wait. Great price, dreadful service, good quality.
Excellent communication
Excellent communication and the eye glasses were as ordered by prescription and I wouldn't hesitate to recommend this Company to whom it may concern
I would give zero stars if I could - this company is a scam!
Please believe all the negative reviews, and do not waste your money on this scam of a company!! Their website is full of lies - they do not deliver within 10 working days, and there is no “100% peace-of-mind guarantee”. And they will lie to you over and over again about the status of your order. After 6 months and two botched attempts at making the progressive sunglasses I ordered, they still refuse to refund my $300.
I placed the order in Sep 2025, using the same script as for glasses I’ve had made through Clearly (which are great - should have stuck with them!). I received the glasses from Optically over a month after ordering, and they were so bad I couldn’t even see through them. They refused to refund me, me, saying I needed to return them and they would remake them instead. I returned the faulty glasses in Nov, and then spent the next 4 months trying to get updates. I finally got the replacement sunglasses in Mar 2026! But - they’d remade them with pale grey lenses, which was not what I’d ordered, and completely useless as sunglasses. And after all this, they are still refusing to refund my money.
As others have said, they are not an NZ company, just some sort of dropshipping set up, operating out of Australia I think? The NZ customer support is a joke - no one answers the phone, you just get email responses from “Joy” who sounds suspiciously like AI. I got almost word-for-word identical emails in Jan, Feb, and Mar saying that the lenses would be processed in 5-7 business days then sent to the lab for checking.
Save your money and use ANY other company than this!!
My two rimless pairs of spectacles (One single vision and the other one an occupational pair)
Hi,
I ordered two pairs of spectacles, rimless (Silhouette). Although it took some time before I received them, I am delighted by the results. They are well done, with a nice polished bevel, but most importantly, all the parameters have been respected and my vision is great. Great quality of lenses at a great price. And the customer service is also amazing as I rang a few times and the people answering are always courteous and polite. I will not hesitate to recommend Optically to anyone I know who needs their glasses done. A special mention to Mike who answered the phone most times I rang. He is a great ambassador of the customer service of Optically.
Many thanks again!
Great team at customer support
Great team at customer support. I had an issue uploading my eye prescription to my order, customer service picked up on this. With their help, I was able to get my order back on track and was kept up to date with progress. Once I received my glasses, they were exactly as I wanted. I will be ordering more glasses in the future
Friendly Support team
Friendly Support team, quick response and they made sure everything was correct by double checking. Excellent service and helped me saved a lot of money and time!
Fake NZ store, DO NOT buy from them
Paid for glasses via PayPal. Received confirmation email. Then no updates. I asked for a GST receipt and they couldn't provide a GST number. Received no updates for a week, so email again. They stated the lenses needed to be specially made and then cut, this would take an additional 7-12 business days. I ordered Oct 26th, and I'm currently waiting a full month without any indication of progress...and they've gone cold on communication.
Their 'address' listed is for a gas station, and they run a similar Australian website that appears to be just as fraudulent and misleading.
They're actively trying to convince you they're based in NZ, but they're not.
Either they're a drop shipper with terrible customer service and no control over their product, or out right scam.
*5/12/25 - still nothing, despite being told I would have items in a couple days.

Reply from Optically.co.nz
Perfect!
OMG! My glasses are perfect!
I was so nervous that it wouldn't be right, progressive lenses can be so tricky!
Everything was great! I love my new glasses
It was an easy process to order the…
It was an easy process to order the glasses and only a couple weks for delivery.
Quality product and delivery
I bought my prescription sunglasses 9 months ago and use them regularly and they are still in great condition. I remember that ordering and delivery were very efficient and speedy.
My glasses were exactly what I wanted…
My glasses were exactly what I wanted and needed. Ive ordered another pair just in a different colour since.
Simple, Fast, Accurate Service
Simple, Fast, Accurate service. Couldn’t fault it.
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