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See what reviewers are saying

Rated 5 out of 5 stars

There just incredible you order and it’s with you mostly the next day,which in my book is excellent.. so I would highly recommend direct cosmetics.. have a look at there website there prices are incre... See more

Rated 5 out of 5 stars

What a wonderful cosmetic products and very good service I am so happy💗 and being customer last 15 years. Thank you so much 👍💗💗💗💗💗💗💗💗

Rated 1 out of 5 stars

Poor quality/faulty products sent out. Contact by telephone no one is ever available to deal with your complaint. Staff not helpful.. Sent pictures of faulty goods, so it could be investigated no res... See more

Rated 1 out of 5 stars

DO NOT USE THIS COMPANY FULLSTOP! All Elizabeth Arden items (FACE PRODUCTS) ALL ARE BETWEEN 2 1/2 to 4 years old. Who wants to put a 4 Yr old Retunol ceramide capsule on their face!....NOT ME!!! Custo... See more

Company details

  1. Cosmetics and Perfumes Supplier
  2. Cosmetics Store
  3. Discount Store
  4. Health and Beauty Shop
  5. Perfume Store
  6. Toiletries Store

Written by the company

Direct Cosmetics is a family-run UK beauty retailer established in 1977, with over 40 years of experience helping customers access genuine branded beauty products at affordable prices. As one of the early pioneers of online beauty retail, we have been serving customers online for over 25 years, offering a wide range of skincare, makeup, haircare, fragrances, and beauty essentials from trusted global brands. Our mission has always been simple: to make quality beauty accessible without the premium price tag. Whether customers are shopping for a favourite fragrance, everyday skincare essentials, salon-quality haircare, or beauty bargains from well-known brands, we aim to offer exceptional value without compromising on quality or authenticity. Every product sold by Direct Cosmetics is 100% genuine, sourced through trusted supply channels, so customers can shop with confidence. Authenticity, transparency, and trust remain at the heart of everything we do, and we understand how important peace of mind is when shopping for branded beauty products online. Whether you're discovering us for the first time or returning as a long-standing customer, our goal is to make beauty shopping straightforward, affordable, and trustworthy—offering branded beauty products people love, without the premium high street price tag.


Contact info

3.4

Average

TrustScore 3.5 out of 5

149 reviews

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1-star

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

OK no bull

OK no bull. First time user. We'll impressed with price and delivery. This firm are good. Even sent me a voucher for 10% discount on my next order. 👍

18 July 2024
Unprompted review
Rated 1 out of 5 stars

STAY AWAY FROM THIS COMPANY

I ordered 5 items from this company. The first was some mascara it was all stuck on the brush and totally unusable I believe that it had been used before. The second item was a lip gloss but instead I got a lip tint I put it on and couldn't move my mouth as it was matt. The third item was supposed to be a liquid eyeliner it wouldn't go onto my eye and it was brown and basically water. The next item was nail varnish the smell was so potent made my eyes stream had to wash it off I rang them they asked me to return sent me an address I had no ink so had to buy ink then I got an email this morning saying the products have been tested and they are good so they won't give me a refund they said they could either dispose of it or give me a £10 credit for their site. So basically they are calling me a liar PLEASE STAY AWAY FROM THIS COMPANY !!!

8 July 2024
Unprompted review
Rated 1 out of 5 stars

Wrong information about free delivery

I ordered some items via third party website, and I received a discount code, if I will buy directly from their website. I put in my basket 12 items, because it said more than £35 , delivery is free. However, I was not entitled for free delivery because i used the voucher for discount, absolutely nonsense!! My order was: DC77780. I contacted via messenger, the staff just emptied my basket without explanation why on website says free delivery on purchase over £35? Very disappointed, would not recommend this site. Will use third party websites for beauty products.

Deggy

8 July 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic

I bought some lovely products at amazing prices which were shipped super quickly. What’s not to love? I have used this online store quite a few times now and never had any issues whatsoever.

30 June 2024
Unprompted review
Rated 2 out of 5 stars

Very good price but with problems

Very good prices but all 3 of my items seemed to be opened or not in the original plastic wrapper. I had bought a full bottle of fragrance but around 5-10ml was missing from the bottle. It was sold as brand new and 125 ml, neither of these things are true.

1 July 2024
Unprompted review
Rated 5 out of 5 stars

Thrilled to bits

Thrilled to bits. Just received my order today and I'm over the moon!
Was able to buy my fave luxury anti aging item from Direct Cosmetics. The company Decleor no longer in production 😭 but DC saved the day and got myself a job lot.
Can't thank yous enough.
Will defo use again for high end products.

29 June 2024
Unprompted review
Rated 2 out of 5 stars

Pay attention to returns policy

I made an error while placing an order and ended up purchasing several items that I didn't intend to buy. When I realized the mistake, I contacted the retailer to arrange a return. However, during this process, I was informed that their return policy has a specific limitation. It turns out that they only accept returns for orders that contain fewer than 8 units. Unfortunately, my order exceeded this quantity, which means I'm unable to return the items under their current policy guidelines.

9 April 2024
Unprompted review
Rated 4 out of 5 stars

Easy return

I recently ordered from this company but I didnt read the description properly which said the box was damaged (hence the cheaper price). My mistake. It was for a gift so I contacted Direct Cosmetics who said no problem, send it back and we will refund.
I sent it back and received full refund a week later. Cant say fairer than that.

4 April 2024
Unprompted review
Rated 1 out of 5 stars

Bad Experience

Ordered few times in the past 2 months, First time ever had bad experience & had to write a review.
On 14/03/2024 received my order. Was disappointed as the picture showed on the website it’s not the same bottle. Dior Poison Eau De Toillette 30ml. The bottle which was advertised was like on oval bottle ( vintage version) this is the normal now bottle which already have.
Customer service replied “To help us resolve this as soon as possible, could you please provide us with photo evidence of the item, its packaging, and the pick note?”
I provided all the evidence which was asked for the delivery note. The parfum box
15/03/2024
“Thank you for your reply and images supplied.
We have investigated this matter and can confirm the item is as advertised in the bottle a shown.
If no longer required, please feel free to return the unopened and unused item to us for a cost of the item refund.”
I return this item on 16/03/2024 sent proof of pictures me packing the item & sent proof of postage
Got a reply on 22/03/2024
“Thank you for your reply.
We can confirm the item has been received by our returns department.
Please advise - you mentioned in your initial email that the bottle was not correct, yet this item that has been returned to us is unopened and untouched, how have you been able to determine this is the incorrect item?
Also, we are currently having difficulty matching this product with our stock.”
22/03/24 I replied As my previous email I have returned unopened item. I have not opened it but I know it is the incorrect bottle due to the packaging. I have sent you pictures which prove I didn’t open it so I have returned it based off the packaging which led me to believe it was a different bottle inside compared to the advertised one.
26/03/24 You replied “Thank you for your reply.
The item is being returned back to you today by Royal Mail Tracked 48 hour service.
The reason is that we cannot match this to the stock we currently have and have determined this is not the item that we originally supplied to you”

Wow I can’t believe it I sent all proof all the evidence now you are accusing me of not sending the item you sent me. This is 100% the item you sent me. I’m so shocked lost for words. Maybe some items you sell are genuine but I’ve learnt some aren’t genuine. Please be careful whilst ordering from here always check the batch code. And tape yourself opening your packaging

14 March 2024
Unprompted review
Rated 1 out of 5 stars

I ordered perfumes on 16/2/2024

I ordered perfumes on 16/2/2024. On the same date received an email from Royal Mail that my parcel will be delivered on 29/2/2024 at 3 pm. Haven’t received it to date. I called Direct Cosmetics, the lady asked me to call back on 1st March 2024. This is the second time I’m undergoing the same thing.

16 February 2024
Unprompted review
Rated 5 out of 5 stars

Good experience, thanks

I purchased a long discontinued fragrance with some trepidation but everything went well. Delivery was prompt and the perfume is genuine. Some great prices too.

20 February 2024
Unprompted review
Rated 5 out of 5 stars

I have used this company for years and…

I have used this company for years and am genuinely shocked at the number of poor reviews i have just read on Trust Pilot. I felt I wanted to give an alternative view based on over 10 years of experience using them. I can only speak as I find and I have always had great service and fabulous products at very attractive prices.

18 February 2024
Unprompted review
Rated 5 out of 5 stars

Highly Recommend

Excellent. Best prices for Burt's Bees hand and lip care online. Items arrived very well packed - and super fast delivery.
Many thanks.
Will definitely shop here again.

2 February 2024
Unprompted review
Rated 2 out of 5 stars

No excuse for stupidity

Parcel got lost in the system and when I called the company, they blamed Royal Mail. It has arrived today having been a ver 500 miles from delivery address. Reason became evident,although in invoice inside showed the correct address, the clowns omitted to show the town on the outside label. No excuse for stupidity. Wonder if I will get an apology for my inconvenience through their incompetency.

12 January 2024
Unprompted review
Rated 1 out of 5 stars

Poor quality/faulty products sent out

Poor quality/faulty products sent out. Contact by telephone no one is ever available to deal with your complaint. Staff not helpful..
Sent pictures of faulty goods, so it could be investigated no response or explanation given. No refund while this was taking place. Outcome send items back for refund!!

4 January 2024
Unprompted review
Rated 3 out of 5 stars

Order not received

I ordered perfume on 13th December for my daughter for Xmas as she was home from Australia.
However perfume never arrived although had tracking number for delivery with Royal Mail status never changed therefore unable to track it.
Today I emailed customer service with complaint requesting a refund which they responded quickly and also gave a refund with no hassle.

3 January 2024
Unprompted review

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