TOAST Reviews 

672
•
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 261 reviews, reviewers had a great experience with this company. Shoppers frequently praise the dedicated staff and customer support team for being exceptionally helpful, friendly, and quick to respond. Consumers also love the beautifully styled clothing options and appreciate the convenient try before you buy service. People note that garments are generally well made from lovely fabrics that feel wonderful to wear daily. Though some customers noted sizing inconsistencies and unexpected fit issues with certain garments, finding them much larger than expected. A few other people also felt that specific items lacked proper durability over time or encountered frustrating difficulties with returns.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with many praising the classic style, lovely fabrics, and... See more

Customer service

Customers had positive experiences with customer service, often praising the friendly, helpful, and... See more

Quality

Users describe positive interactions with quality, expressing immense satisfaction with well-made garments... See more

Staff

People report positive experiences with staff, describing them as helpful, polite, and prompt in answering... See more

Response time

Consumers find response time to be positive, highlighting immediate, friendly, and professional support... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I do love TOAST items but their price point is often top heavy. I like the quality and items are good quality but prices are sometimes excessive which stops me purchasing more items. The style is cl... See more

Company replied

Rated 4 out of 5 stars

I have many items from toast, try to buy on sale because things are pricey- hence 4 vs 5 stars! But always stylish and unique, quality made and ethically produced. Very good customer service as well -... See more

Company replied

Rated 5 out of 5 stars

Beautifully stylish, well made clothing and footwear. Contacted customer service for sizing, product advice. Demi was so helpful, even sourcing different colourways of my favourite jumper! So impresse... See more

Company replied

Rated 5 out of 5 stars

I would like to give more stars as there just isn’t anything negative I could say about the brand. Fabulous, beautifully made and individual clothing, amazing home wares. TOAST are my go to brand who... See more

Company replied


Company details

  1. Clothing Store

Written by the company

TOAST is a British lifestyle brand renowned for quality, craftsmanship and timeless design. Our clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.


Contact info

4.0

Great

TrustScore 4 out of 5

672 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(672)

265 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Very disappointing customer service…

Very disappointing customer service from TOAST.

My VIBAe slippers developed sudden damage within 6–12 months of purchase, despite their £100–£200 price point. After raising my concerns, TOAST relied on its own Quality Control assessment and feedback from the supplier to refuse a refund, replacement or repair. However, it failed to provide a clear explanation of the findings supporting its decision.

Rather than offering a meaningful resolution, TOAST offered me 15% off a future purchase. This does little to address the issue with the product I already bought.

I expected better product durability and customer service from a brand at this price point. Disappointing and not an experience that inspires confidence in buying from TOAST again.

17 October 2026
Unprompted review
Rated 1 out of 5 stars

Poor Policies Around Defective Items

I hate to write this review as I align with many of this company’s values, but I feel their customer service could be greatly improved. I received a pair of pants that were faulty. The pocket was sewn incorrectly and was non functional. I was ultimately offered 20% off or a full refund once the pants were returned and inspected. This meant I would still be paying $240 for faulty pants (which is way too high in my opinion) or paying additional shipping fees to place a new order. For a company that stresses quality it just felt like more should be done when a customer receives a defective item.

17 October 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful jumper from Toast

I recently bought a jumper from Toast. It was expensive and I was unsure of the size which made me hesitate. However they offer a try before you buy service so I ordered 2 sizes and sent the item that didn’t fit back. Only then was I charged for the item I kept. The whole service from order to delivery, return of one item and final charge was slick and excellent. The jumper I kept is beautiful, wonderful quality. I would definitely buy from Toast again

14 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave such a wonderful review.

We're delighted to hear that our Try Before You Buy service (Harper)  made it easier for you to find the right size. 

Thank you for your kind comments. 

Regards, 

TOAST

Rated 5 out of 5 stars

Great customer service!

Great response, product information and customer service!
Thank you TOAST you have made shopping with you so pleasurable and so easy, and I am so looking forward to buying from you again.

14 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you, Caroline, for your lovely review.

We are delighted to hear that you found our customer service helpful and that we were able to provide the information you needed.

Kind regards,

TOAST.

Rated 2 out of 5 stars

Disappointing Promotional Offer, Prompt Customer Service

I love TOAST's clothing and home goods, but I was disappointed when I spent time selecting items for a 20% discount offer, only to discover that it was for UK customers only. The restriction was stated at the bottom of the email, which I overlooked. Customer service responded promptly, and I appreciate that, but I wish the offer had made the restriction more noticeable.

11 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We are sorry to hear you were disappointed by the promotional offer and appreciate your feedback regarding the visibility of the regional restrictions.

We value all of our customers around the world. As we operate across different markets, we recognise that we are at different stages of our journey and sometimes need to adapt to local nuances. This means we may use different strategies and incentives in different regions.

We listen carefully to customer feedback and will take your comments about how these restrictions are communicated into consideration. If you would like to discuss this further, please contact us at contact@toa.st and a member of our team will be happy to help.

Kind regards, TOAST.

Rated 5 out of 5 stars

Responsive

Responsive, personal and timely response from customer service which Sunny view is reflective of toast brand. Thank you

13 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a lovely review.

We are delighted to hear that customer service provided a personal and timely service.

Kind regards,

TOAST.

Rated 5 out of 5 stars

Sensational response from Toast…

Sensational response from Toast customers services. Asked Freddie a question on the chat which he answered very helpfully and followed up the next day. Toast is the absolute…. Been buying for over 20 years this is why. Thank you!

13 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your kind words and for being with TOAST for so many years.

We are pleased to hear that Freddie was able to help and follow up with you.

Best wishes,
TOAST

Rated 1 out of 5 stars

Expected far better from TOAST regarding a safety recall

I am deeply disappointed by how TOAST is handling the official government safety recall of their Organic Stripe Shower Curtain, which was recalled due to dangerous lead concentrations. This item was a Christmas gift purchased online on a joint credit card by my ex-husband (whom I am no longer in contact with). The original curtain arrived with a pull in the fabric, so he took it to the Lamb’s Conduit store a few days later to exchange it.

Because of this in-store exchange, the second recalled curtain does not have its own unique online order number. I have provided customer care with my official American Express bank statements showing the exact online purchase date, the subsequent in-store exchange transaction, and the matching amounts. Customer care sent me to the Richmond shop, but hadn't checked that only £3 was available for a refund because it was connected to the original curtain that was exchanged. So that was a complete waste of time, and I realised when I got home that it was insane that it was this difficult to return an item that has been recalled due to toxic levels of lead.

While the individual staff members I spoke with were friendly, the customer service has ultimately been entirely unhelpful. I expect far better from a premium brand like TOAST. I am completely fine with the refund going back to the original payment method, but TOAST is making it impossible to return an unsafe, toxic item simply because their till system can't link a physical exchange to an online order number. Forcing a consumer to jump through administrative hoops to get a hazardous product out of circulation is unacceptable.

12 August 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to share your experience.

We are very sorry to hear about the difficulties you have encountered while trying to return your recalled shower curtain.
We understand how frustrating this situation must be, particularly given the safety recall and the steps you have already taken to provide proof of purchase. While we appreciate your kind comments about the team members you have spoken with, we are sorry that we have not yet been able to resolve this for you.

Please contact us directly at contact@toa.st with your details, and our Customer Care team will be happy to review this further and work towards a resolution.

Best wishes,
TOAST

Rated 4 out of 5 stars

Clothes are lovely

Clothes are lovely. I’ve been buying from them for years, mostly sale as the RRP can be really steep despite the obvious quality.

12 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your loyalty over the years and for your review.

We are delighted to hear you love the quality of our clothing, and we hope you continue to find pieces you enjoy.

Best wishes,

TOAST

Rated 5 out of 5 stars

Toast offer a Try Before You Buy…

Toast offer a Try Before You Buy service which is great and have a very friendly and helpful customer service. Their clothes are always very well made and they use lovely fabrics.

11 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We are delighted to hear that you enjoyed using our Try Before You Buy service and found our Customer Service team helpful and welcoming. It is especially lovely to know that you appreciate the quality, craftsmanship and considered fabrics that are at the heart of TOAST.

Warm wishes,

TOAST

Rated 5 out of 5 stars

Kieth the young man who helped me was…

Kieth the young man who helped me was absolutely lovely and helped me immensely. I think toast clothing is on of the best on the market, never goes out of date and the quality is ten out of ten

9 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We are delighted to hear that Keith was able to help and make such a positive impression. It is also wonderful to know that you value the quality and timeless design of our clothing.

Thank you for your kind words and support.

Warm wishes,

TOAST

Rated 5 out of 5 stars

The process was straightforward

The process was straightforward, with clear communication.

8 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We are so pleased to hear that the process felt straightforward and that our communication was clear throughout.

Warm wishes,

TOAST

Rated 5 out of 5 stars

I had a very small concern

I had a very small concern. Toast replied immediately and gave a very positive response. Well done!

8 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We are delighted to hear that your concern was resolved quickly and that you were pleased with the support you received. Providing a thoughtful and responsive service is always important to us.

Thank you for your kind words and for taking the time to share your experience.

Warm wishes,

TOAST

Rated 5 out of 5 stars

Customer service were really helpful in…

Customer service were really helpful in sorting out an order that I hadn’t properly completed. Also good was try before you buy, as I find I am between a 14 and 16 depending on the garment.

9 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for your review.

We are pleased to hear our Customer Service Team could help with your order. It is also lovely to know that Try Before You Buy made choosing between sizes a little bit easier.

Thank you for taking the time to share your experience, and we hope you enjoy your TOAST pieces.

Warm wishes,

TOAST

Rated 5 out of 5 stars

I used the Harper try before you buy…

I used the Harper try before you buy for my Toast items , it is a fantastic way to try building your capsule collection. As Toast sizes can be quite erratic on certain pieces was good to get to try them . A great service

2 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a review.

We are pleased to hear that you found our Harper Try Before You Buy service a useful way to try different styles and sizes at home.

We appreciate your comments regarding sizing. As fit can vary between styles, we recommend referring to the individual garment measurements provided on the size chart for each item.
If you are ever unsure, our Customer Care team would also be happy to help with sizing and fit advice.

Thank you for sharing your experience.

Best wishes,

TOAST.

Rated 5 out of 5 stars

Very straightforward

Very straightforward. The clothes arrived, I tried them on, returned some using the free return service, and kept the ones I liked. It was particularly useful as the shop I was buying from is a long way from where I live.

6 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a review.

We are pleased to hear that you found our Harper Try Before You Buy service straightforward and particularly useful given the distance to your nearest TOAST shop.

Thank you for sharing your experience.

Kind regards,

TOAST.

Rated 5 out of 5 stars

Used their Harper try before…

Recently used their Harper try before you buy service on sale items. Very happy with experience. Do find their sizing confusing though. I ordered L with reference to their size guide and in reality I need a M. Something is off somewhere. Missing the customer reviews which help to decide on sizing

1 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave a review.

We are pleased to hear that you had a positive experience using our Harper Try Before You Buy service, particularly on sale items.

We are sorry to hear that the sizing was not quite as expected despite using our size guide. We understand how important it is to feel confident when selecting a size online. If you are ever unsure about sizing, our Customer Care team would be happy to assist with fit and sizing advice before placing an order.

We also recognise how helpful customer reviews can be when deciding on sizing and fit. While reviews remain available on our website, you may need to accept cookies to view them.

We appreciate your feedback and will ensure your comments are shared with the relevant team.

Thank you again for taking the time to share your experience.

Kind regards,
TOAST

Rated 5 out of 5 stars

The company answered my queries…

The company answered my queries promptly and were really helpful and patient and courteous…

8 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to leave your review.

We are pleased to hear that your queries were answered promptly and that you found our team helpful, patient and courteous throughout your experience.

We appreciate your feedback.

Kind regards,

TOAST.

Rated 4 out of 5 stars

I do love TOAST items but their price…

I do love TOAST items but their price point is often top heavy. I like the quality and items are good quality but prices are sometimes excessive which stops me purchasing more items. The style is classic,individual. I love the variety of choice .Definitely need to be mindful of excessively expensive items. Especially if similar quality items available elsewhere for better value.

7 October 2026
Unprompted review
TOAST logo

Reply from TOAST

Thank you for taking the time to share your thoughts.

It is lovely to hear that you enjoy the quality and character of our clothing. We appreciate your reflections on pricing, and understand that value is an important consideration when choosing pieces to add to a wardrobe. Our garments are designed to be worn, repaired and lived in over many years, but we are grateful for feedback such as yours as we continue to develop our collections.

Thank you for your continued support of TOAST.

Warm regards,
TOAST

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look