FitFlop Reviews 66,459

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 12,005 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their excellent quality and comfort, often highlighting the stylish designs that don't compromise on wearability. Many people appreciate the reliable delivery service, noting that orders arrive promptly and are well-packaged. The ease of ordering and the overall positive experience with the company's offerings are frequently mentioned. However, some customers have expressed dissatisfaction with certain aspects of their experience. A few people encountered issues with the fit of their orders, finding some items too wide or too tight, leading to discomfort or blisters. There were also occasional concerns about the durability of some products, with a small number of reviewers reporting that items broke or showed wear quickly. Additionally, a minority of people experienced difficulties with the return process or felt that customer service was unhelpful when issues arose.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, often praising the comfort, support, and stylish... See more

Quality

People report positive experiences with quality, often praising the durability, comfort, and good workmanship... See more

Delivery service

Users describe positive interactions with delivery service. Many customers praise the quick delivery times,... See more

Order

Clients share ambiguous opinions on order experiences. Many customers praise the ease of ordering, quick... See more

Return policy

Customers had ambiguous experiences with the return policy. While many found the return process easy, quick,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I love the wobbleboard soles. So comfortable! The velcro tab makes them adjustable to slimmer feet without being too obvious, which is a boon. I find the space between the toe post and the front of th... See more

Company replied

Rated 5 out of 5 stars

Fantastic purchase and excellent price. Great service and delivered the next day. I have several pairs of fit flop, they are so comfortable for day long wear from sandals, shoes and trainers. They c... See more

Company replied

Rated 5 out of 5 stars

Easy to order, quick delivery and a welcome discount! Was unsure about ordering as more expensive than I usually pay and was worried they would be too wide. Very pleased with them, good fit and so com... See more

Company replied

Rated 5 out of 5 stars

We saw the ad on social media tapped on it it went straight to the Fitflop web site browse the web site with ease to find what we were looking for, ordered the items, they arrived within two days, fit... See more

Company replied


Company details

  1. Shoe Store

About FitFlop

Written by the company

About FitFlop

At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.

We continually set ourselves apart from the pack, bringing our scientific expertise to life through anatomically-designed footwear that is made to move in. We study human movement; exploring each dynamic element of our anatomy to develop smart technology that ensures perfect balance and enduring comfort. Something simply 'practical' is not enough for us – we go far beyond that – creating intelligent, desirable and sophisticated footwear that works with the body, not against it. And in our quest to deliver uncompromising comfort in every step, we know there’s always more to learn – so that we can keep pushing forward how our footwear helps your energy flow.

Just ask our community of wearers, spanning motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday. .

Team FitFlop

Selected FitFlop products have been granted the APMA* Seal of Acceptance, for footwear found to promote good foot health. *American Podiatric Medical Association SHOP NEW IN SHOP WOMEN'S SHOP MEN'S Got a question? Get in touch

UK Customers
✉: info.uk@fitflop.com
✆: 0800 8560148


EU Customers
✉: info.eu@fitflop.com
✆: +44 207 751 3694


US Customers
✉: info.us@fitflop.com
✆: 877-861-1988


CA Customers
✉: info.ca@fitflop.com
✆: 877-861-1988

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

66K reviews

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Rated 1 out of 5 stars

Nightmare

I never actually received the shoes I ordered from FitFlop, yet I was still asked to “review” them before the issue was resolved. That says a lot about the company’s priorities.

The package was supposedly “delivered,” but the only proof provided was a blurry photo of several random boxes left on the floor of my apartment mailroom — not in the secured parcel lockers where all resident deliveries are required to go. The photo showed no visible name, apartment number, shipping label, or clear FitFlop branding identifying the package as mine. I also never received the promised delivery confirmation email.

When I reported the non-delivery immediately, FitFlop repeatedly shifted responsibility onto their carrier, OnTrac, and opened a lengthy “investigation” instead of issuing a refund for merchandise I never received. I had to spend days gathering evidence, contacting apartment management, documenting delivery procedures, and eventually filing a dispute through my credit card company just to protect myself financially.

The most frustrating part is not even the missing shoes — it is the complete lack of accountability. Once they have your money, you become responsible for navigating their delivery failures yourself.

A company selling premium-priced shoes should have premium-level customer service and secure delivery practices. Instead, this experience felt exhausting, dismissive, and unnecessarily adversarial from beginning to end.

Based on this experience, I would strongly caution anyone ordering directly from FitFlop online. The shoes may be comfortable, but if something goes wrong with your order, be prepared to do all the work yourself.

14 May 2026
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about the frustrating experience you had with your recent order and the delivery process. We understand your disappointment regarding the unreceived shoes and the challenges you faced in resolving the issue. We are reviewing our delivery and customer service procedures to prevent similar situations. Your detailed feedback is invaluable as we work to improve our services. Kind Regards FitFlop.

Rated 5 out of 5 stars

I have been flop shopper for years

I have been a fitflop shopper for years. I have many pair. Love The Shoe, love, the quality, love the company, love the customer service, love the return policy!! I have ALWAYS been satisfied!!!!!

20 May 2026
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Reply from FitFlop

We are so happy to hear you've been a loyal shopper for years and consistently satisfied with our products and service. Thank you for your wonderful feedback! Kind Regards FitFlop.

Rated 1 out of 5 stars

Not comfortable

I have several pairs of fit flops and they are comfortable. My most recent purchased one’s are terrible. So uncomfortable and I would not recommend.

8 May 2026
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Reply from FitFlop

We're sorry your recent purchase didn't meet expectations. We appreciate your feedback and will review your comments to improve. Kind Regards FitFlop.

Rated 1 out of 5 stars

The shoes ended up being incredibly…

The shoes ended up being incredibly uncomfortable and unwearable - I’ve tried them only around the house a few times - I am hoping I can return these. So heavy and inflexible.

9 May 2026
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Reply from FitFlop

We are sorry to hear the shoes were uncomfortable. We appreciate you sharing this feedback, and we are here to help with returns. Kind Regards FitFlop.

Rated 5 out of 5 stars

Love my fit flops

Love my fit flops, so comfy, stylish and worth every penny

21 May 2026
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Reply from FitFlop

We are so pleased you find our products comfortable and stylish! We appreciate your positive feedback. Kind Regards FitFlop.

Rated 5 out of 5 stars

Great product, efficient service.

Shoes delivered promptly and effectively. Delighted with the product: comfortable and good support. Easy to put on and take off.

21 May 2026
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Reply from FitFlop

We're so glad to hear you're delighted with your purchase and found the delivery prompt. We appreciate your positive feedback! Kind Regards FitFlop.

Rated 1 out of 5 stars

The sandals I bought were too big

The sandals I bought were too big. I was unable to send them back within the 28 day returns period due to being out of the country for 5 weeks and customer service is extremely unhelpful.

22 April 2026
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Reply from FitFlop

We are sorry the sandals were too big and for the difficulty with our customer service. We are reviewing your feedback to improve our processes. Kind Regards FitFlop.

Rated 5 out of 5 stars

Just love these

Just love these, give me height without pain

14 May 2026
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Reply from FitFlop

We're so happy you love them! Thank you for your wonderful feedback. Kind Regards FitFlop.

Rated 5 out of 5 stars

Winning shoes again

Ordered Wednesday, trainers delivered the next day, excellent service , I have numerous trainers, sandals and boots from Fitflop, they are the only ones I have now, never rub, always very comfortable

21 May 2026
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Reply from FitFlop

We are so pleased to hear about your excellent service experience and that our footwear consistently provides comfort! Thank you for your wonderful feedback. Kind Regards FitFlop.

Rated 4 out of 5 stars

My first pair of waterproof flip flops

My first pair of waterproof flip flops. After the first west they feel a bit uncomfortable with the toe post. Hoping it improves. I have the leather ones & they are perfect!

14 May 2026
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Reply from FitFlop

We appreciate your feedback and hope the toe post becomes more comfortable with wear, as your leather ones are. Kind Regards FitFlop.

Rated 5 out of 5 stars

Comfort is top priority

The whole experience of buying is very easy and the quick turnaround to delivery is another positive feature.
The only challenge is deciding what to buy as the styles are all lovely and knowing that comfort is high priority is equally important if not essential.

21 May 2026
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Reply from FitFlop

We're so pleased to hear you found the buying experience easy and appreciate the quick delivery! It's wonderful to know you find our styles lovely and value our commitment to comfort. Thank you for your kind words. Kind Regards FitFlop.

Rated 1 out of 5 stars

Not comfortable

Found the bed of the shoe was very hard, nothing like my other fit flops. As an older I need softness. Not there!

19 May 2026
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Reply from FitFlop

We appreciate you sharing your feedback regarding the shoe's firmness. We are sorry it wasn't as soft as you needed. Kind Regards FitFlop.

Rated 5 out of 5 stars

Quick delivery

13 May 2026
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Reply from FitFlop

Thank you for your review. We are pleased to hear that your order arrived quickly. Kind Regards FitFlop.

Rated 4 out of 5 stars

Love the product but not the process

Love the product, though footbed a bit stiff. But the shoes are lovely. I was put off by one thing in ordering: I ordered the shoes and received an email saying they couldn't guarantee they were in stock for 48 hours, and then they'd let me know. I've never encountered that before -- either they're in stock, or they're not.

13 May 2026
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Reply from FitFlop

We're glad you love the shoes! We appreciate your feedback regarding the footbed and the ordering process. We understand your concern about the stock notification and are reviewing our system to improve clarity for future orders. Kind Regards FitFlop.

Rated 5 out of 5 stars

Happy Customer… second pair.

I am pleased with my purchase and love the fitflop shoes. The ordering process was straightforward and the delivery was quick and efficient. These are my second pair and highly recommend them in terms of comfort, fit and style.

13 May 2026
FitFlop logo

Reply from FitFlop

We're so pleased to hear you love your shoes and are happy with your purchase! It's wonderful that the ordering was straightforward and delivery quick. Thank you for your high recommendation! Kind Regards FitFlop.

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